The Health Marketing Daily

The Health Marketing Daily — July 19, 2026 In this episode: • Italy's Ministry of Health has recalled supplements containing unauthorised novel food ingredients, putting EU regulatory compliance front and centre for supplement brands. • Lioness has launched a range of functional gummy snacks designed around women's hormonal life stages, securing placement in over 1,900 Target stores at launch — a significant retail bet on women's health positioning. • Hemp beverages surged 133% year-on-year in 2025 according to the Hemp Beverage Alliance, even as a regulatory ban looms — making this one of the most striking tension stories in functional drinks right now. • Europe's leading Dutch grocer Albert Heijn is actively expanding its own-label high-fibre range, signalling that gut health and dietary fibre are now a mainstream retail strategy priority — not just a specialist supplement story. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

What is The Health Marketing Daily?

The daily briefing for professionals in health, nutrition, and wellness marketing. Every episode covers an ingredient of the day, the latest science and regulatory updates from EFSA and beyond, and the brand and market moves shaping the nutraceutical industry. Hosted by Klara and Marco — evidence-based, no hype, no bro-science. Built for formulators, brand managers, regulatory affairs teams, and anyone building in the health and nutrition space.