WEBVTT NOTE This file was generated by Descript 00:00:00.000 --> 00:00:04.230 Robby: The Brand ED Podcast with Robby Fowler, episode 64. 00:00:04.230 --> 00:00:10.260 5 blind spots robbing you of the results you want from your coaching consulting 00:00:10.260 --> 00:00:12.600 or training personal brand business. 00:00:18.429 --> 00:00:22.539 Too many personal brands are stuck pitching to everybody, getting heard 00:00:22.539 --> 00:00:24.999 by nobody, and settling for anybody. 00:00:25.269 --> 00:00:30.229 This show helps high-integrity brands secure and serve-the-socks-off 00:00:30.249 --> 00:00:32.229 more of your dream clients. 00:00:32.479 --> 00:00:36.579 We'll go beyond marketing hacks and discover how to grow a thriving, 00:00:36.579 --> 00:00:41.289 personal brand business based on radical empathy for your clients. 00:00:48.621 --> 00:00:50.601 Welcome to the episode today. 00:00:50.601 --> 00:00:57.051 We're going to take a look at five blind spots that I see robbing 00:00:57.321 --> 00:01:03.231 personal brand businesses-- trainers, consultants, and coaches-- robbing the 00:01:03.231 --> 00:01:05.361 results they want from their business. 00:01:05.361 --> 00:01:07.551 Now these are very common. 00:01:08.241 --> 00:01:14.421 And oftentimes we're walking around with these five blind spots and because they're 00:01:14.421 --> 00:01:16.251 blind spots, we're not really aware. 00:01:16.251 --> 00:01:21.351 We're not connecting the dots as to how these things that we're carrying 00:01:21.351 --> 00:01:25.971 around are actually robbing the results we want from our coaching consulting 00:01:26.001 --> 00:01:28.821 or training personal brand business. 00:01:29.046 --> 00:01:34.325 We're going to run through these real quick because I want you then to take 00:01:34.325 --> 00:01:39.275 some time to now think about these and see which ones resonate with you so that we 00:01:39.275 --> 00:01:41.825 can get rid of this blind spot together. 00:01:41.889 --> 00:01:43.989 Number one, blind spot number one. 00:01:44.439 --> 00:01:48.699 Your still messing around with your website. 00:01:49.299 --> 00:01:54.789 So if you're a trainer consultant or coach, and you're still constantly messing 00:01:54.789 --> 00:01:59.559 around with your website, and one of the reasons you're still missing around with 00:01:59.559 --> 00:02:01.539 it is you're just not satisfied with it. 00:02:01.539 --> 00:02:04.629 You're not happy with the results it's getting you. 00:02:05.079 --> 00:02:06.189 You're not proud of it. 00:02:06.189 --> 00:02:09.969 You're not confident about your website. 00:02:10.269 --> 00:02:16.739 These are all signs that your website is actually a blind spot that is 00:02:16.739 --> 00:02:18.929 robbing the results you want from you. 00:02:19.379 --> 00:02:24.299 Now if you've got a graveyard of websites, website attempts. 00:02:24.329 --> 00:02:25.559 So you've started one. 00:02:25.889 --> 00:02:27.449 Or you've put some to rest. 00:02:27.719 --> 00:02:34.249 So many of us in this space have a graveyard of websites that we've 00:02:34.279 --> 00:02:35.929 tried and we just had to bury. 00:02:36.379 --> 00:02:40.039 Or if you don't have a graveyard, maybe you're just ready to give up. 00:02:40.069 --> 00:02:43.369 Like I keep messing with it and then I just try to avoid it. 00:02:43.369 --> 00:02:44.479 Cause it's maddening. 00:02:44.509 --> 00:02:46.699 And then I come back to it. 00:02:46.969 --> 00:02:50.959 And I still can't make it really do what I want it to do for my business. 00:02:51.289 --> 00:02:53.089 I'm not sure what to put, where. 00:02:53.539 --> 00:02:54.829 I'm just ready to give up. 00:02:54.859 --> 00:02:58.969 So if you've got a graveyard or if you're ready to give up, when it comes 00:02:58.969 --> 00:03:01.969 to you messing around with your website. 00:03:02.419 --> 00:03:06.559 And this is likely what many of us are blinded from? 00:03:06.559 --> 00:03:08.089 What is it that we're not seeing? 00:03:08.269 --> 00:03:11.719 Well, if you're still messing with your website, I want you to take a 00:03:11.719 --> 00:03:14.599 minute again and consider this reality. 00:03:14.929 --> 00:03:21.944 There are more website platforms, website builders, more options 00:03:21.944 --> 00:03:26.174 for you to create a website than there are stars and this sky. 00:03:26.684 --> 00:03:31.424 So with all of those options, many of them spending millions of 00:03:31.424 --> 00:03:36.794 dollars to get in front of you and to market to you and to tell you. 00:03:37.244 --> 00:03:39.044 " Our platform has solved the problem. 00:03:39.074 --> 00:03:39.974 No more challenges. 00:03:40.034 --> 00:03:42.584 Anyone can build a website on our platform." 00:03:43.034 --> 00:03:45.194 One example would be Squarespace. 00:03:45.194 --> 00:03:46.874 They run super bowl ads. 00:03:47.024 --> 00:03:49.484 You know how expensive Superbowl ads are. 00:03:49.724 --> 00:03:52.064 They're usually upwards of a million dollars. 00:03:52.604 --> 00:03:55.514 So they're spending that kind of money to get in front of you and 00:03:55.514 --> 00:03:57.554 tell you we've solved the problem. 00:03:57.914 --> 00:04:00.764 Creating your own website is not the challenge anymore. 00:04:00.914 --> 00:04:04.214 So if you're still messing around with your website. 00:04:04.664 --> 00:04:07.244 If you've got a graveyard of attempts. 00:04:07.694 --> 00:04:09.554 If you're just ready to give up. 00:04:10.004 --> 00:04:14.084 That's probably a blind spot and here's what you're blinded from. 00:04:14.534 --> 00:04:20.234 You're probably lacking clarity around the purpose of your business. 00:04:20.684 --> 00:04:26.294 You probably don't really know what kind of business you want to build. 00:04:26.804 --> 00:04:28.334 And what happens with the website? 00:04:28.334 --> 00:04:29.384 I've said this before. 00:04:29.384 --> 00:04:30.404 I will say it again. 00:04:30.464 --> 00:04:31.634 A website. 00:04:32.204 --> 00:04:36.224 Is like the Mike Tyson quote, where he said the boxer, the famous boxer, 00:04:36.224 --> 00:04:39.404 he said, everybody's got a plan till they get punched in the face. 00:04:40.034 --> 00:04:46.694 Your website, just stares back at you and asks you questions about your business. 00:04:46.694 --> 00:04:50.684 If you don't have clarity around what kind of business you're trying to build. 00:04:51.134 --> 00:04:55.814 It's not the website builder or the platform that's really the issue. 00:04:55.814 --> 00:05:01.964 What's your blinded from is that you're lacking clarity around the purpose of the 00:05:01.964 --> 00:05:07.184 consultant, coaching or training personal brand business you actually want to build. 00:05:07.724 --> 00:05:12.584 And that case it's an issue of purpose, not an issue of finding 00:05:12.584 --> 00:05:14.264 the right website platform. 00:05:14.499 --> 00:05:18.909 So if you're still messing with your website, That is one 00:05:18.999 --> 00:05:21.369 extremely common blind spot. 00:05:21.759 --> 00:05:25.029 It's robbing you of the success you want because. 00:05:25.689 --> 00:05:27.609 Ultimately, that's just a symptom. 00:05:28.059 --> 00:05:33.508 The reality is it may be indicating that you're not sure exactly 00:05:33.508 --> 00:05:37.138 what kind of personal brand business am I trying to build? 00:05:37.588 --> 00:05:41.616 So you're lacking clarity around the purpose of what it is you're trying to do 00:05:41.616 --> 00:05:44.316 while that sounds remarkably elementary. 00:05:44.316 --> 00:05:45.216 How could I be. 00:05:45.786 --> 00:05:50.376 At this and making some money at this for three months, six months, two 00:05:50.376 --> 00:05:52.866 years, five years, and still not have. 00:05:53.556 --> 00:05:54.186 Purpose. 00:05:54.876 --> 00:06:00.260 It's possible to keep moving down that path to to be generating some revenue. 00:06:00.530 --> 00:06:03.620 But if you're still messing with your website, given the fact 00:06:03.650 --> 00:06:06.890 that there are more options than there are stars in the universe. 00:06:07.340 --> 00:06:11.330 Then, perhaps the issue isn't that you just haven't come across the 00:06:11.330 --> 00:06:13.880 right platform, perhaps the issue is. 00:06:14.330 --> 00:06:18.830 A lack of clarity around the purpose for which you are in business. 00:06:19.280 --> 00:06:20.060 That's blind spot. 00:06:20.090 --> 00:06:22.820 Number one, you're still messing with your website. 00:06:23.210 --> 00:06:25.100 Blind spot number two. 00:06:25.790 --> 00:06:29.840 When asked, "Hey, so what do you do?," you freeze, you fumble 00:06:29.840 --> 00:06:31.700 for words, or maybe you faint. 00:06:32.150 --> 00:06:36.770 So if that's you and you just hate that question and many of us may, and we 00:06:36.770 --> 00:06:40.272 can see it coming, you've been in that conversation or you're going to an 00:06:40.272 --> 00:06:43.902 event or you're going to be at someplace where that question is going to come up. 00:06:44.262 --> 00:06:45.462 So, what do you do? 00:06:45.822 --> 00:06:49.242 For those of us in the personal brand space, it can be very 00:06:49.242 --> 00:06:50.832 difficult to answer that. 00:06:51.522 --> 00:06:56.322 Because if we're talking to a group or someone that, that they're not 00:06:56.322 --> 00:07:00.682 in this space, this can be very confusing for some people that they're 00:07:00.712 --> 00:07:02.452 not sure what a personal brand is. 00:07:03.142 --> 00:07:07.222 So when somebody asks you, so what do you do if you freeze. 00:07:07.672 --> 00:07:11.692 If you fumble for words, or maybe vomit, or if you are just ready to 00:07:11.692 --> 00:07:13.722 faint, like your knees get weak. 00:07:14.172 --> 00:07:17.652 Then there's a chance that this is a blind spot and what you're being 00:07:17.652 --> 00:07:23.142 blinded from is that you're lacking clarity oftentimes around positioning. 00:07:23.592 --> 00:07:27.642 So you may know very well, the kind of consulting or training or 00:07:27.642 --> 00:07:30.462 coaching business that you're in. 00:07:30.847 --> 00:07:34.897 But you may be struggling with the best way to position that so that 00:07:34.987 --> 00:07:38.957 other people go, oh, I see what you're doing and what problem you solve. 00:07:39.117 --> 00:07:43.547 Oftentimes when we're not sure what to say when somebody says, so what do you do? 00:07:43.997 --> 00:07:48.137 Oftentimes that's because we're lacking clarity around positioning. 00:07:48.137 --> 00:07:54.077 How do I position this well so that other people understand what I'm doing 00:07:54.107 --> 00:07:55.577 and if this is a good fit for them. 00:07:56.027 --> 00:07:57.677 Blind spot number three. 00:07:58.037 --> 00:08:04.967 If you have more than two unfinished books, uncompleted courses, unfinished 00:08:04.967 --> 00:08:12.077 programs that you thought would help you in the last 18 months-- but they 00:08:12.077 --> 00:08:17.872 haven't helped you-- then there's a good chance that this is a blind spot for you. 00:08:18.322 --> 00:08:24.976 And what happens is you might not be in the right place. 00:08:25.156 --> 00:08:26.596 You might not be in the right place. 00:08:26.596 --> 00:08:27.286 Here's what I mean. 00:08:27.936 --> 00:08:34.116 When it comes to books, lots of courses, and lots of programs here's what I find. 00:08:34.116 --> 00:08:36.006 And maybe this will resonate with you. 00:08:36.456 --> 00:08:42.336 It becomes easy in some of those places to hide to glide or to slide. 00:08:42.786 --> 00:08:45.606 If it's a larger program where you're one of two. 00:08:46.086 --> 00:08:48.546 30 20 or 30 people in the course. 00:08:48.996 --> 00:08:51.756 Or the program or 50 or 60 or whatever. 00:08:52.236 --> 00:08:54.906 It becomes easy for those of us. 00:08:55.356 --> 00:08:57.336 That are unsure, right? 00:08:57.366 --> 00:09:01.034 If there's a place where we just can sit in the background and we can hide. 00:09:01.484 --> 00:09:05.114 So we feel good because we're there's activity. 00:09:05.144 --> 00:09:08.504 I bought the thing I'm working through the modules or whatever. 00:09:08.714 --> 00:09:10.094 I show up to the calls. 00:09:10.544 --> 00:09:13.274 But because of the size of this thing, I'm able to hide. 00:09:13.724 --> 00:09:16.724 Sometimes with books or courses, if they're standalone you go 00:09:16.754 --> 00:09:20.204 do them yourself, it's easy to just glide through those. 00:09:20.204 --> 00:09:20.474 Yeah. 00:09:20.474 --> 00:09:21.314 I read that book. 00:09:21.344 --> 00:09:22.844 Everyone said it was a great book. 00:09:23.084 --> 00:09:24.217 I just skimmed through it. 00:09:24.367 --> 00:09:25.657 Just gliding along. 00:09:26.017 --> 00:09:27.877 And I checked it off the list. 00:09:28.207 --> 00:09:32.017 But nothing in my business actually changed as a result of it. 00:09:32.467 --> 00:09:35.347 Or because you're isolated. 00:09:35.797 --> 00:09:38.737 Then you start something, but then you begin to slide. 00:09:39.187 --> 00:09:42.547 You begin to slide into doing all sorts of different things, headed 00:09:42.577 --> 00:09:44.137 a million different directions. 00:09:44.767 --> 00:09:46.297 And you've lost. 00:09:46.387 --> 00:09:47.557 You've lost focus. 00:09:48.007 --> 00:09:51.397 So if you've got more than two unfinished books-- like this book is going to 00:09:51.397 --> 00:09:55.777 be the book-- courses or programs that you've purchased in the last 18 00:09:55.777 --> 00:09:59.764 months, and you have not completed them, then there's a good chance that 00:09:59.764 --> 00:10:01.714 you just not found the right place. 00:10:02.044 --> 00:10:05.944 These are places that allow you to hide to glide or to slide. 00:10:05.944 --> 00:10:09.425 And you need a place, you need a context where you're not 00:10:09.425 --> 00:10:10.775 allowed to do those things. 00:10:10.775 --> 00:10:13.295 Where there's nowhere to hide because there's not large numbers. 00:10:13.745 --> 00:10:17.015 There's nowhere to glide because you're not over there by yourself. 00:10:17.525 --> 00:10:20.255 And there's nowhere to slide because somebody's going to pull you back 00:10:20.255 --> 00:10:21.455 up and say, whoa, whoa, whoa, whoa. 00:10:21.485 --> 00:10:22.715 Don't go down that way. 00:10:23.205 --> 00:10:24.255 Let's stay focused. 00:10:24.285 --> 00:10:25.605 Let's come back to this. 00:10:25.605 --> 00:10:27.225 This is what we need to do next. 00:10:27.765 --> 00:10:30.705 So it could be that you just haven't found the right place. 00:10:30.755 --> 00:10:35.735 You may need a place where there's either one-to-one or a smaller group 00:10:36.065 --> 00:10:38.135 where you can't hide glide or slide. 00:10:38.585 --> 00:10:40.835 Blind spot number four. 00:10:41.285 --> 00:10:45.515 What you could offer folks in your consulting, coaching or 00:10:45.515 --> 00:10:48.245 training business is a mile long. 00:10:48.425 --> 00:10:51.845 What you are currently getting paid for is an inch deep. 00:10:52.295 --> 00:10:54.425 So if that's you like, oh, I could do this. 00:10:54.425 --> 00:10:55.325 Or I could offer that. 00:10:55.355 --> 00:10:58.295 If you've got a list, a mile long of what you could offer. 00:10:58.745 --> 00:11:00.155 The training you could do. 00:11:00.425 --> 00:11:02.105 The consulting work you could do. 00:11:02.135 --> 00:11:03.815 The people you could coach. 00:11:04.385 --> 00:11:10.835 If that is a mile long, but what you're actually getting paid for today is an inch 00:11:10.865 --> 00:11:17.405 deep, then this is a blind spot that's robbing you of the results you want. 00:11:18.005 --> 00:11:22.895 And what it's blinding you from could very well be that you just 00:11:22.895 --> 00:11:28.865 don't have the platform that you need yet in order to offer the 00:11:28.865 --> 00:11:30.665 things that you would like to offer. 00:11:31.115 --> 00:11:33.245 So if you've got this list, why could do this? 00:11:33.245 --> 00:11:37.265 And I could do this, but I'm only getting paid for this one little small 00:11:37.265 --> 00:11:41.435 thing over there, it could just be that your platform is not big enough. 00:11:41.525 --> 00:11:46.008 That your audience and your influence is just not there yet. 00:11:46.098 --> 00:11:47.376 And you need to grow that. 00:11:47.376 --> 00:11:50.576 So it could be that I need to focus on growing my platform, 00:11:50.666 --> 00:11:54.176 my awareness, maybe I'm going to focus on some content marketing. 00:11:54.176 --> 00:11:57.506 I'm going to get out there a little bit more so that I can raise and 00:11:57.506 --> 00:11:59.456 elevate my platform a little bit more. 00:11:59.636 --> 00:12:04.196 And then I can go offer either more or bigger things. 00:12:04.646 --> 00:12:07.256 So that's blind spot number four, and then the fifth one. 00:12:07.856 --> 00:12:14.156 The fifth blind spot that is very common that will Rob you of the results that 00:12:14.156 --> 00:12:21.026 you want is: if pricing and even naming your offers, what you want to offer 00:12:21.356 --> 00:12:23.666 just always feels like a crap shoot. 00:12:24.116 --> 00:12:25.766 And this is true for many of us. 00:12:26.096 --> 00:12:30.446 I don't know what to charge for this, and you're just going waffling back and forth. 00:12:30.686 --> 00:12:34.676 Should I charge a hundred dollars, a thousand dollars or $10,000? 00:12:35.126 --> 00:12:35.966 What do I call this? 00:12:36.026 --> 00:12:37.466 I don't even know what to call it. 00:12:37.766 --> 00:12:41.786 So if you struggle with pricing and maybe even naming your offers, and 00:12:41.786 --> 00:12:44.516 that always feels like a crap shoot. 00:12:45.206 --> 00:12:46.466 That's a blind spot. 00:12:46.496 --> 00:12:53.049 That's probably blinding you from seeing that you're lacking clarity 00:12:53.079 --> 00:13:00.159 perhaps around the actual people that you want to go help in your consulting, 00:13:00.159 --> 00:13:01.539 coaching or training business. 00:13:01.809 --> 00:13:04.959 When you're not real sure of the actual people you want to go help. 00:13:05.039 --> 00:13:06.089 Here's what happens. 00:13:06.629 --> 00:13:11.069 When you're not exactly clear, laser sharp focused on... 00:13:11.109 --> 00:13:15.489 This is an offer that's going to go help this group of people. 00:13:15.939 --> 00:13:21.406 What happens is, now, you're not sure of what value will this bring to them? 00:13:21.556 --> 00:13:23.086 But when, you know, for sure. 00:13:23.536 --> 00:13:26.176 This is aimed at this particular group of people. 00:13:26.656 --> 00:13:30.196 And I know that it's going to be this valuable to them. 00:13:30.196 --> 00:13:31.756 It's going to help them. 00:13:32.266 --> 00:13:37.246 Either generate this much money, it's going to help them save this much time. 00:13:37.696 --> 00:13:41.446 Now you've got an idea of value because now that's attached to 00:13:41.446 --> 00:13:43.336 a particular group of people. 00:13:43.786 --> 00:13:49.186 So what value you might bring to CEOs versus what value you might bring to 00:13:49.186 --> 00:13:51.856 kindergarten students is very different. 00:13:52.306 --> 00:13:56.146 So, if you're struggling with your pricing and your naming at times, 00:13:56.326 --> 00:13:57.736 that feels like a crap shoot. 00:13:57.736 --> 00:14:02.776 It could be that you're lacking clarity around exactly who is this going to help? 00:14:03.076 --> 00:14:04.425 What group of people will this help 00:14:04.559 --> 00:14:09.989 ? Because if it's going to help them now, I've got a pretty good idea of what kind 00:14:09.989 --> 00:14:12.179 of value this is going to bring to them. 00:14:12.629 --> 00:14:17.969 And if it brings X amount of value, then it is fair to charge this price. 00:14:18.419 --> 00:14:24.239 So there are five blind spots that might be robbing you of the results you 00:14:24.239 --> 00:14:28.979 want from your coaching, consulting, or training personal brand business. 00:14:29.639 --> 00:14:31.049 I'll recap them real quick. 00:14:31.079 --> 00:14:33.119 If you're still messing with your website. 00:14:33.569 --> 00:14:36.539 There's a good chance that you have a blind spot there. 00:14:36.869 --> 00:14:42.509 And the blind spot is you're not real clear on the purpose of your business yet. 00:14:42.959 --> 00:14:44.519 Blind spot number two when asked. 00:14:44.519 --> 00:14:47.669 So what do you, do you freeze fumble or faint? 00:14:48.089 --> 00:14:52.229 Then there's a good chance you have a blind spot and that blind spot is you're 00:14:52.229 --> 00:14:57.569 not real clear on your positioning, how to position yourself in the market. 00:14:58.019 --> 00:14:59.009 Blind spot number three. 00:14:59.009 --> 00:15:02.879 You have more than two unfinished books, courses or programs that you've 00:15:02.879 --> 00:15:07.769 bought in the last 18 months and they have not helped your business yet. 00:15:08.219 --> 00:15:11.729 Then you have a blind spot and it may be that you haven't found the right 00:15:11.729 --> 00:15:18.139 place or the right context for what kind of environment do I need to be in 00:15:18.139 --> 00:15:20.119 so that I don't hide glide or slide? 00:15:20.569 --> 00:15:25.849 Blind spot number four was, if what you could offer is a list that is a 00:15:25.849 --> 00:15:30.919 mile long, but what you are currently getting paid for is only an inch deep. 00:15:31.369 --> 00:15:35.599 It could be that you have a blind spot that your platform is not 00:15:35.629 --> 00:15:40.641 quite large enough yet to go a make those kinds of offers. 00:15:41.091 --> 00:15:44.751 And then blind spot number five pricing in naming your offers 00:15:44.751 --> 00:15:46.731 always feels like a crap shoot. 00:15:46.731 --> 00:15:51.491 It could be that you're blinded to the fact that you're lacking clarity around 00:15:51.491 --> 00:15:54.551 the people that this is going to go help. 00:15:54.581 --> 00:15:57.851 Because once you know the people it's going to go help, you should 00:15:57.851 --> 00:15:59.861 be able to attach value to this. 00:15:59.861 --> 00:16:04.001 This is going to bring this kind of value to this group of people. 00:16:04.211 --> 00:16:06.911 Therefore, I can price it this way. 00:16:07.361 --> 00:16:08.291 So there you have it. 00:16:08.321 --> 00:16:12.011 Five blind spots robbing you of the results you want from 00:16:12.011 --> 00:16:16.061 your coaching, consulting, or training personal brand business. 00:16:16.451 --> 00:16:18.971 Let me know which one of those resonates with you. 00:16:19.361 --> 00:16:21.971 And in closing, I want to do this for you. 00:16:22.631 --> 00:16:26.501 If those make you feel stuck, any of those resonate with you? 00:16:26.501 --> 00:16:28.542 And you're like, yes that one is me. 00:16:28.992 --> 00:16:33.621 Then I want to offer you a free 15 minute call. 00:16:34.071 --> 00:16:35.451 I'll make this offer. 00:16:36.051 --> 00:16:40.581 This is going live in the end of October, 2021. 00:16:41.061 --> 00:16:44.571 So through November, 2021. 00:16:45.081 --> 00:16:49.641 I will put a link in the show notes where you can book a 15 minute call. 00:16:50.061 --> 00:16:52.671 And you just reach out and say, Hey. 00:16:53.211 --> 00:16:54.471 On those five. 00:16:54.921 --> 00:16:55.911 Blind spots. 00:16:55.971 --> 00:16:57.201 This is my blind spot. 00:16:57.231 --> 00:16:58.761 I'm not sure what to do about it. 00:16:58.996 --> 00:16:59.956 I would love to help. 00:17:00.256 --> 00:17:03.016 I don't want you to stay stuck or feel stuck. 00:17:03.706 --> 00:17:08.146 Also wanted to mention, I do have the last live free training I'm doing. 00:17:08.456 --> 00:17:11.516 I'm going to schedule that Wednesday, December 1st. 00:17:11.791 --> 00:17:16.777 I'm going to do any live build of a proven webinar workflow. 00:17:16.777 --> 00:17:20.017 I'm going to show you a very simple way to do that. 00:17:20.047 --> 00:17:21.037 We'll do that live. 00:17:21.307 --> 00:17:25.717 That's going to be the last free training I offer for quite a while. 00:17:25.717 --> 00:17:28.687 So like Disney, I'm closing the free training vault. 00:17:29.167 --> 00:17:30.997 So make sure you join me there. 00:17:31.272 --> 00:17:34.272 Like the other trainings I've done recently, this is going 00:17:34.272 --> 00:17:36.042 to be a regular zoom call. 00:17:36.042 --> 00:17:40.542 It is not a webinar where you're hidden behind a zoom 00:17:40.572 --> 00:17:42.072 screen and you can't reach out. 00:17:42.072 --> 00:17:43.062 We will be live. 00:17:43.062 --> 00:17:45.912 I always say it's more like you're coming over to my living room. 00:17:46.302 --> 00:17:49.842 Then you're showing up at some big conference where you sit 00:17:49.842 --> 00:17:53.349 out in the audience and I'm on stage and we're not connected. 00:17:53.624 --> 00:17:56.204 I'll put a link to that and the show notes. 00:17:56.494 --> 00:18:00.724 Hop on that list and join me on that last free training. 00:18:00.990 --> 00:18:03.540 Thanks so much for joining me on this episode. 00:18:03.540 --> 00:18:05.850 If this has been helpful for you, share it with someone. 00:18:06.210 --> 00:18:11.280 And as always, if you go leave a rating or a review on apple podcast, 00:18:11.670 --> 00:18:15.210 That is a great way to get this in the hands of more folks. 00:18:15.210 --> 00:18:18.810 Until the next episode go and build a life giving brand.