Robby: The Brand ED Podcast with Robby Fowler, episode 64.
5 blind spots robbing you of the results you want from your coaching consulting
or training personal brand business.
Too many personal brands are stuck pitching to everybody, getting heard
by nobody, and settling for anybody.
This show helps high-integrity brands secure and serve-the-socks-off
more of your dream clients.
We'll go beyond marketing hacks and discover how to grow a thriving,
personal brand business based on radical empathy for your clients.
Welcome to the episode today.
We're going to take a look at five blind spots that I see robbing
personal brand businesses-- trainers, consultants, and coaches-- robbing the
results they want from their business.
Now these are very common.
And oftentimes we're walking around with these five blind spots and because they're
blind spots, we're not really aware.
We're not connecting the dots as to how these things that we're carrying
around are actually robbing the results we want from our coaching consulting
or training personal brand business.
We're going to run through these real quick because I want you then to take
some time to now think about these and see which ones resonate with you so that we
can get rid of this blind spot together.
Number one, blind spot number one.
Your still messing around with your website.
So if you're a trainer consultant or coach, and you're still constantly messing
around with your website, and one of the reasons you're still missing around with
it is you're just not satisfied with it.
You're not happy with the results it's getting you.
You're not proud of it.
You're not confident about your website.
These are all signs that your website is actually a blind spot that is
robbing the results you want from you.
Now if you've got a graveyard of websites, website attempts.
So you've started one.
Or you've put some to rest.
So many of us in this space have a graveyard of websites that we've
tried and we just had to bury.
Or if you don't have a graveyard, maybe you're just ready to give up.
Like I keep messing with it and then I just try to avoid it.
Cause it's maddening.
And then I come back to it.
And I still can't make it really do what I want it to do for my business.
I'm not sure what to put, where.
I'm just ready to give up.
So if you've got a graveyard or if you're ready to give up, when it comes
to you messing around with your website.
And this is likely what many of us are blinded from?
What is it that we're not seeing?
Well, if you're still messing with your website, I want you to take a
minute again and consider this reality.
There are more website platforms, website builders, more options
for you to create a website than there are stars and this sky.
So with all of those options, many of them spending millions of
dollars to get in front of you and to market to you and to tell you.
" Our platform has solved the problem.
No more challenges.
Anyone can build a website on our platform."
One example would be Squarespace.
They run super bowl ads.
You know how expensive Superbowl ads are.
They're usually upwards of a million dollars.
So they're spending that kind of money to get in front of you and
tell you we've solved the problem.
Creating your own website is not the challenge anymore.
So if you're still messing around with your website.
If you've got a graveyard of attempts.
If you're just ready to give up.
That's probably a blind spot and here's what you're blinded from.
You're probably lacking clarity around the purpose of your business.
You probably don't really know what kind of business you want to build.
And what happens with the website?
I've said this before.
I will say it again.
A website.
Is like the Mike Tyson quote, where he said the boxer, the famous boxer,
he said, everybody's got a plan till they get punched in the face.
Your website, just stares back at you and asks you questions about your business.
If you don't have clarity around what kind of business you're trying to build.
It's not the website builder or the platform that's really the issue.
What's your blinded from is that you're lacking clarity around the purpose of the
consultant, coaching or training personal brand business you actually want to build.
And that case it's an issue of purpose, not an issue of finding
the right website platform.
So if you're still messing with your website, That is one
extremely common blind spot.
It's robbing you of the success you want because.
Ultimately, that's just a symptom.
The reality is it may be indicating that you're not sure exactly
what kind of personal brand business am I trying to build?
So you're lacking clarity around the purpose of what it is you're trying to do
while that sounds remarkably elementary.
How could I be.
At this and making some money at this for three months, six months, two
years, five years, and still not have.
Purpose.
It's possible to keep moving down that path to to be generating some revenue.
But if you're still messing with your website, given the fact
that there are more options than there are stars in the universe.
Then, perhaps the issue isn't that you just haven't come across the
right platform, perhaps the issue is.
A lack of clarity around the purpose for which you are in business.
That's blind spot.
Number one, you're still messing with your website.
Blind spot number two.
When asked, "Hey, so what do you do?," you freeze, you fumble
for words, or maybe you faint.
So if that's you and you just hate that question and many of us may, and we
can see it coming, you've been in that conversation or you're going to an
event or you're going to be at someplace where that question is going to come up.
So, what do you do?
For those of us in the personal brand space, it can be very
difficult to answer that.
Because if we're talking to a group or someone that, that they're not
in this space, this can be very confusing for some people that they're
not sure what a personal brand is.
So when somebody asks you, so what do you do if you freeze.
If you fumble for words, or maybe vomit, or if you are just ready to
faint, like your knees get weak.
Then there's a chance that this is a blind spot and what you're being
blinded from is that you're lacking clarity oftentimes around positioning.
So you may know very well, the kind of consulting or training or
coaching business that you're in.
But you may be struggling with the best way to position that so that
other people go, oh, I see what you're doing and what problem you solve.
Oftentimes when we're not sure what to say when somebody says, so what do you do?
Oftentimes that's because we're lacking clarity around positioning.
How do I position this well so that other people understand what I'm doing
and if this is a good fit for them.
Blind spot number three.
If you have more than two unfinished books, uncompleted courses, unfinished
programs that you thought would help you in the last 18 months-- but they
haven't helped you-- then there's a good chance that this is a blind spot for you.
And what happens is you might not be in the right place.
You might not be in the right place.
Here's what I mean.
When it comes to books, lots of courses, and lots of programs here's what I find.
And maybe this will resonate with you.
It becomes easy in some of those places to hide to glide or to slide.
If it's a larger program where you're one of two.
30 20 or 30 people in the course.
Or the program or 50 or 60 or whatever.
It becomes easy for those of us.
That are unsure, right?
If there's a place where we just can sit in the background and we can hide.
So we feel good because we're there's activity.
I bought the thing I'm working through the modules or whatever.
I show up to the calls.
But because of the size of this thing, I'm able to hide.
Sometimes with books or courses, if they're standalone you go
do them yourself, it's easy to just glide through those.
Yeah.
I read that book.
Everyone said it was a great book.
I just skimmed through it.
Just gliding along.
And I checked it off the list.
But nothing in my business actually changed as a result of it.
Or because you're isolated.
Then you start something, but then you begin to slide.
You begin to slide into doing all sorts of different things, headed
a million different directions.
And you've lost.
You've lost focus.
So if you've got more than two unfinished books-- like this book is going to
be the book-- courses or programs that you've purchased in the last 18
months, and you have not completed them, then there's a good chance that
you just not found the right place.
These are places that allow you to hide to glide or to slide.
And you need a place, you need a context where you're not
allowed to do those things.
Where there's nowhere to hide because there's not large numbers.
There's nowhere to glide because you're not over there by yourself.
And there's nowhere to slide because somebody's going to pull you back
up and say, whoa, whoa, whoa, whoa.
Don't go down that way.
Let's stay focused.
Let's come back to this.
This is what we need to do next.
So it could be that you just haven't found the right place.
You may need a place where there's either one-to-one or a smaller group
where you can't hide glide or slide.
Blind spot number four.
What you could offer folks in your consulting, coaching or
training business is a mile long.
What you are currently getting paid for is an inch deep.
So if that's you like, oh, I could do this.
Or I could offer that.
If you've got a list, a mile long of what you could offer.
The training you could do.
The consulting work you could do.
The people you could coach.
If that is a mile long, but what you're actually getting paid for today is an inch
deep, then this is a blind spot that's robbing you of the results you want.
And what it's blinding you from could very well be that you just
don't have the platform that you need yet in order to offer the
things that you would like to offer.
So if you've got this list, why could do this?
And I could do this, but I'm only getting paid for this one little small
thing over there, it could just be that your platform is not big enough.
That your audience and your influence is just not there yet.
And you need to grow that.
So it could be that I need to focus on growing my platform,
my awareness, maybe I'm going to focus on some content marketing.
I'm going to get out there a little bit more so that I can raise and
elevate my platform a little bit more.
And then I can go offer either more or bigger things.
So that's blind spot number four, and then the fifth one.
The fifth blind spot that is very common that will Rob you of the results that
you want is: if pricing and even naming your offers, what you want to offer
just always feels like a crap shoot.
And this is true for many of us.
I don't know what to charge for this, and you're just going waffling back and forth.
Should I charge a hundred dollars, a thousand dollars or $10,000?
What do I call this?
I don't even know what to call it.
So if you struggle with pricing and maybe even naming your offers, and
that always feels like a crap shoot.
That's a blind spot.
That's probably blinding you from seeing that you're lacking clarity
perhaps around the actual people that you want to go help in your consulting,
coaching or training business.
When you're not real sure of the actual people you want to go help.
Here's what happens.
When you're not exactly clear, laser sharp focused on...
This is an offer that's going to go help this group of people.
What happens is, now, you're not sure of what value will this bring to them?
But when, you know, for sure.
This is aimed at this particular group of people.
And I know that it's going to be this valuable to them.
It's going to help them.
Either generate this much money, it's going to help them save this much time.
Now you've got an idea of value because now that's attached to
a particular group of people.
So what value you might bring to CEOs versus what value you might bring to
kindergarten students is very different.
So, if you're struggling with your pricing and your naming at times,
that feels like a crap shoot.
It could be that you're lacking clarity around exactly who is this going to help?
What group of people will this help
? Because if it's going to help them now, I've got a pretty good idea of what kind
of value this is going to bring to them.
And if it brings X amount of value, then it is fair to charge this price.
So there are five blind spots that might be robbing you of the results you
want from your coaching, consulting, or training personal brand business.
I'll recap them real quick.
If you're still messing with your website.
There's a good chance that you have a blind spot there.
And the blind spot is you're not real clear on the purpose of your business yet.
Blind spot number two when asked.
So what do you, do you freeze fumble or faint?
Then there's a good chance you have a blind spot and that blind spot is you're
not real clear on your positioning, how to position yourself in the market.
Blind spot number three.
You have more than two unfinished books, courses or programs that you've
bought in the last 18 months and they have not helped your business yet.
Then you have a blind spot and it may be that you haven't found the right
place or the right context for what kind of environment do I need to be in
so that I don't hide glide or slide?
Blind spot number four was, if what you could offer is a list that is a
mile long, but what you are currently getting paid for is only an inch deep.
It could be that you have a blind spot that your platform is not
quite large enough yet to go a make those kinds of offers.
And then blind spot number five pricing in naming your offers
always feels like a crap shoot.
It could be that you're blinded to the fact that you're lacking clarity around
the people that this is going to go help.
Because once you know the people it's going to go help, you should
be able to attach value to this.
This is going to bring this kind of value to this group of people.
Therefore, I can price it this way.
So there you have it.
Five blind spots robbing you of the results you want from
your coaching, consulting, or training personal brand business.
Let me know which one of those resonates with you.
And in closing, I want to do this for you.
If those make you feel stuck, any of those resonate with you?
And you're like, yes that one is me.
Then I want to offer you a free 15 minute call.
I'll make this offer.
This is going live in the end of October, 2021.
So through November, 2021.
I will put a link in the show notes where you can book a 15 minute call.
And you just reach out and say, Hey.
On those five.
Blind spots.
This is my blind spot.
I'm not sure what to do about it.
I would love to help.
I don't want you to stay stuck or feel stuck.
Also wanted to mention, I do have the last live free training I'm doing.
I'm going to schedule that Wednesday, December 1st.
I'm going to do any live build of a proven webinar workflow.
I'm going to show you a very simple way to do that.
We'll do that live.
That's going to be the last free training I offer for quite a while.
So like Disney, I'm closing the free training vault.
So make sure you join me there.
Like the other trainings I've done recently, this is going
to be a regular zoom call.
It is not a webinar where you're hidden behind a zoom
screen and you can't reach out.
We will be live.
I always say it's more like you're coming over to my living room.
Then you're showing up at some big conference where you sit
out in the audience and I'm on stage and we're not connected.
I'll put a link to that and the show notes.
Hop on that list and join me on that last free training.
Thanks so much for joining me on this episode.
If this has been helpful for you, share it with someone.
And as always, if you go leave a rating or a review on apple podcast,
That is a great way to get this in the hands of more folks.
Until the next episode go and build a life giving brand.