Reuse, Rock ‘n’ Roll & the Circular Economy

Mike Martin helped launch the first climate change concert tour with Dave Matthews. He’s worked with Billie Eilish to flip venues vegan and wrote the green touring playbook years ago that artists still follow today.

But after decades trying to make recycling and compostables work at live events, Mike hit a wall. Zero-waste wasn’t working. Then he remembered what he saw on tour with U2 during the Joshua Tree run—European stadiums using reusable cups.

That moment sparked r.World, the reuse company now transforming how concerts, stadiums, and venues across the country are ditching single-use and building a circular economy. From Red Rocks to Coachella to Alaska Airlines, Mike shares what it takes to scale reuse—and why it all starts with a cup no one wants to take home.

Show Notes
Guest: Michael Martin, Founder & CEO
Company: r.World

For more Supercool climate solutions that cut carbon, improve modern life, and shape the new low carbon economy, subscribe to the podcast plus our:

* Youtube Channel

* Weekly Newsletter

* Supercool on Instagram and Linkedin 

What is Supercool?

Discover real-world climate solutions that cut carbon emissions, boost the bottom line, and improve modern life. Each week, climate entrepreneur and author Josh Dorfman pinpoints proven playbooks, business models, and technologies accelerating the low-carbon economy in future-forward towns and cities. Hear from CEOs, Mayors, startup founders, policymakers, and other innovators addressing climate change head-on to shape a smarter, more sustainable future.