Abi Walsh sits down with Sonja (Fridell) Pomerleau, Chief Operating Officer at Next Level Now, Inc., for a deep dive into how operational discipline, EOS, and verticalization are reshaping MSP growth and profitability.
Sonja shares her unconventional path from aspiring journalist to software sales during the 2008 recession, and how she helped scale a VAR from under 1M to over 12.5M in revenue. Now at Next Level Now, she focuses on building embedded finance teams for MSPs and driving operational maturity over pure revenue growth.
In this conversation, they explore why systems and leadership structure matter more than chasing revenue, how EOS creates clarity inside fast-growing companies, and why focusing on a single vertical like MSPs can unlock stronger marketing, better talent performance, and predictable scaling.
They also discuss modern sales tactics in an AI-heavy world, why human connection still wins, and how MSPs can position themselves as trusted advisors in a rapidly changing tech landscape.
Featuring:
Sonja (Fridell) Pomerleau
Next Level Now, Inc.
Chief Operating Officer
Connect with Sonja (Fridell) Pomerleau on LinkedIn - https://www.linkedin.com/in/sonjafridell/
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– Abi and the Profit. Grow. Exit. podcast team
Connect with Abi Walsh on LinkedIn: https://www.linkedin.com/in/abiwalsh/
Visit the Encore Strategic website here: encorestrategic.io
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Profit. Grow. Exit. is the podcast for MSP owners who are ready to stop being the best technician in their business and start being the best operator. Hosted by Abi Walsh of Encore Strategic, each episode delivers straight-talking insight on building a profitable, scalable, and sellable managed service business — from knowing your numbers to building the team that lets you step back. Most MSP owners built a high-paying job, not a company — and it doesn't have to stay that way. If you're stuck at a plateau, unsure of your exit path, or ready to run your business like a real business, this podcast is for you.
What is Profit. Grow. Exit.?
Profit. Grow. Exit. is the podcast for MSP owners who are done running a high-paying job and ready to build a real business — one that's profitable, scalable, and sellable.
Hosted by Abi Walsh of Encore Strategic, every episode cuts through the noise with straight-talking insight on the real challenges MSP owners face: knowing your numbers, reducing owner dependency, building the right team, and planning an exit on your terms.
Whether you're stuck at a plateau or already eyeing the door — this is the show that helps you profit more, grow smarter, and build toward an exit.