Run With It

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For decades Da Beers had us all fooled, but these days consumers are looking for responsibly sourced products and products that have a social mission. Not only are lab-created diamonds a fraction of the price of natural diamonds, they have less baggage and are more sustainable. Hey, we all got on board with vegan leather--synthetic diamonds could be the next luxury item ripe for a rebrand.

Show Notes

Action Steps:

  1. Look within your own network and find a jeweler to partner with
  2. Run Google Ads to develop brand awareness
  3. Reach out to local influencers to develop a partnership

Follow through on these action steps and email us your results at You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.


Marike Van der Velden is a Dutch entrepreneur who runs Society Service, a high-end escort service. 

What is Run With It?

Need a business idea? Run With It shares unused business ideas from successful entrepreneurs, including the exact steps they would take to launch them. If you're looking for a ready-made business idea, proven founders are sharing them every week on Run With It.