In this episode, hosts Brandon Giella and Parker Smith introduce Snapmarket's revamped website and delve into their unique philosophy and approach to marketing. They explore the new catalog, philosophy, and process pages, offering deeper insights into redemptive marketing principles like organic-first content and transparency. Whether you're an entrepreneur or a marketer, this episode provides valuable perspective on aligning marketing practices with core values.
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Marketing can be more than merely capitalizing on fear, uncertainty, and doubt, the holy trinity of the marketing profession. It can be more than manipulation, hyperbole, and cringeworthy self-promotion. It can be more than a dashboard of leads and clicks. We believe that faith is ultimately more powerful than fear. Yes, you can be bold and even provocative. We encourage that. Yet we believe, these days, that it’s provocative to choose hope instead of giving into doom-scrolling and fear-mongering. We call this Redemptive Marketing.
Learn more at Snapmarket.co/philosophy