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Do you really need a large following to make money from your art online?
In this episode of The Professional Artist Podcast, painter and sculptor Kasia Frankowicz is featured by the Professional Artist Association (
https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.
Based in Melbourne, Kasia creates bold work infused with humor. Alongside her original pieces, she has built a consistent income stream through prints… making her work accessible while expanding her collector base beyond high-ticket sales.
Rather than relying on a massive audience, Kasia focused on visibility, proving that print sales can become a reliable part of an artist’s business.
In this deep dive, Kasia breaks down how to generate consistent income through prints, what actually drives sales (and where most artists go wrong), and how showing up across platforms creates steady demand over time.
” Art should be for everyone and I don't subscribe to the idea that prints make your work less valuable.”
— Kasia Frankowicz
Timestamps:
00:00 Introduction
01:22 "Wild Westie" artwork
02:38 Starting Over During COVID
07:28 Growing Up in Western Sydney
08:42 Why Kasha Sells Prints
10:02 Documenting Work for Print Sales
11:59 Pricing Prints
13:11 Getting Your Work Photographed
14:56 Using Ads to Drive Sales
16:36 "Kitchen" artwork
17:33 Showing Up Everywhere Online
18:54 Building Connections Through Art Fairs
20:46 "1999" artwork
21:33 Staying Grateful as You Grow
22:39 Advice for Artists Who Don't Fit In
Connect with Kasia
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Ready to take the next step in your art career?
We are hosting a free 4-Day Challenge online to help artists like you get back on track.
Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…
…this live, virtual, and interactive challenge will help get you get unstuck.
Register to get a free pass here:
https://professionalartist.com/free If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.
What is The Professional Artist Podcast: Art Business Transformations?
If you want to make it in the art world, talent is key - but so is mastering the business side. The Professional Artist Podcast is where fine artists and commerce meet.
Co-hosts Miguel L. Mayher and Cristina Demiany guide visual artists through an audio gallery, exploring how to show and sell your art, land commissions, apply for artist grants, license your art, and much more.
This is where your art career begins to grow.
Miguel L. Mayher is the Director of Education at the Professional Artist Association. Previously, he worked with Google Arts & Culture, striking partnerships with national museums. He is also a Global Economic Symposium Young Fellow and a One Young World Ambassador.
Cristina Demiany is a Senior Art Business Coach at the Professional Artist Association. She formerly served as Senior Program Manager at Sotheby’s Institute of Art and as Executive Director of the National Children’s Chorus.
The Professional Artist Association is a global organization dedicated to providing real-world education for visual artists, including painters, sculptors, and fine art photographers.