Remember Blackberry? The phone that once ruled business meetings and earned the nickname “Crackberry”? It’s making a comeback—but this time, not in your pocket.
In this episode, we dive into Blackberry’s surprising pivot from smartphones to car software. Its QNX system now runs the brains of over 250 million vehicles worldwide, powering everything from navigation to safety. And the nerve centre of this quiet comeback? India.
With its Hyderabad hub, partnerships with Mahindra, Tata Motors, and Tata Elxsi, and a growing EV ecosystem, India is where Blackberry’s next growth story is being coded. From BBM to EVs, this is the story of how a fallen tech icon found new life—on the road.
Tune in.
Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.What is Daybreak?
Business news is complex and overwhelming. It doesn’t have to be. Every day of the week, from Monday to Friday, Daybreak tells one business story that’s significant, simple and powerful.
Hosted from The Ken’s newsroom by Snigdha Sharma and Rachel Varghese, Daybreak relies on years of original reporting and analysis by some of India’s most experienced and talented business journalists.