Experience Builders

Sales and Production teams often have different priorities, which can potentially create a disconnect. In this episode with Mark Taylor, we share strategies for aligning these two teams for optimum results. Tune in!


Time Stamps
  • 01:58 - Intro to Mark Taylor
  • 06:32 - Understanding the Sales & Production Divide
  • 14:59 - Strategies for Sales & Production Collaboration
  • 21:37 - The Impact of Sales & Production Divide
  • 24:46 - Impact of Acquisitions on Sales Confidence and Production Identity
  • 30:00 - Tips & Best Practices for Staying Aligned
  • 37:00 - Managing Diverse Personalities and Roles in Teams
  • 42:17 - Leveraging Technology for Team Alignment and Efficiency
  • 45:45 - Communication and Meeting Strategies
  • 48:05 - Learning from Past Challenges
  • 54:44 - Episode Takeaways

Snippets From The Show
  • "Getting everybody to read from the same piece of music sometimes is tough because everybody has an agenda, and everybody has the baggage." -Mark Taylor
  • "I think having that wrong person in the wrong role makes that gap. We're talking about a little wider too. So you have to kind of coach and manage that accordingly." -Mark Taylor
  • "As business leaders, we're trying to close this gap between sales and production. You're trying to create the harmonic sound of that band." -Chris Griffin

Resources

More from Mark Taylor

More from Chris

What is Experience Builders?

Exhibitors and experiential design agencies just want to put on amazing events for their clients. We know that events always present challenges, but one many of us didn’t see coming was the pandemic.

We started this podcast to share processes and systems to help you bounce back and future-proof your business against storms we may face down the road. We cover topics like how to access capital and funding, why and how to outsource, why and how to build a brand, creating a strong company culture, and much more.

With more knowledge at your fingertips, you’ll be able to put on powerful events and build a strong business that can weather any storm.