Socially Good Podcast

John Gilbert and Pippa Clarkson of eskimosoup share five key insights from the research and development of an alcohol reduction initiative; the Low Ale Trail, they have developed with Hull Public Health.
This podcast discusses positivity in social norms, timing and how as marketers they threw themselves into the challenge to learn about the many facets, they needed to consider to make this work. They also debate alcoholic vs alcohol-free beer and whether they can tell the difference!

Show Notes

John Gilbert and Pippa Clarkson of eskimosoup share five key insights from the research and development of an alcohol reduction initiative; the Low Ale Trail, they have developed with Hull Public Health.
This podcast discusses positivity in social norms, timing and how as marketers they threw themselves into the challenge to learn about the many facets, they needed to consider to make this work. They also debate alcoholic vs alcohol-free beer and whether they can tell the difference!
 
You can find out more about Hull’s Ale Trail at www.lowaltetrail.co.uk
 
The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

What is Socially Good Podcast?

The UK’s leading podcast dedicated to how media and marketing can be used for social good.
John Gilbert, founder of award-winning social marketing agency, eskimosoup is joined by social changemakers, media mavericks and marketing masters to share experiences and outrageous ideas that might just work!
Creating shows in a range of formats we provide a healthy dose of education, inspiration and entertainment for the soul.

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