In today’s episode, we’re talking about something that can quietly shape your growth more than we realise… the room you’re in and the people around you.
Because you can be doing everything “right”… working on yourself, learning, showing up… and still feel like nothing is really moving. And sometimes, it’s not about you. It can be about the environment you’re trying to grow in.
This episode explores what it can look like to be in the wrong room. The kind of space where your vision isn’t fully seen, where doubt feels louder or where what you’re building doesn’t quite have anywhere to land yet.
We also talk about the idea of borrowed belief. How in certain seasons, especially early on, it’s not always about having full confidence in yourself. Sometimes, it’s about being around someone who can see what you can’t yet… and letting that support carry you for a while.
Here’s what we covered
✅ Why you can be doing the work and still feel stuck
✅ The question to sit with: who believes in you?
✅ How one person’s belief can shift what feels possible
✅ The idea of borrowed belief and how it grows over time
✅ How your environment can quietly influence your capacity
✅ The difference between real support and surface encouragement
✅ Why some well-meaning people can still feel limiting
✅ A gentle way to reflect on the spaces you’re currently in
We also touch on how easy it is to assume you just need more motivation or strategy, when sometimes a shift in environment can change how everything feels and moves.
If you’ve been feeling a bit stuck despite doing your best, this might be something to sit with. Not as pressure to change anything immediately, but as a different lens to look through.
This episode is for the creative who’s growing and starting to notice that their current space might not fully support where they’re going next.
You’re not behind. It might just be the room.
💼
Explore Business Therapy™
If you’d like support while you build, this could be a space to explore. Inside Business Therapy™, the focus is on helping you move forward with clarity, while having someone in your corner who can reflect and support what you’re creating. Learn more at
www.jokedurojaiye.me
📖
Read the book, Unmute Yourself
This book is about becoming the version of you who can carry what you’ve been praying for. It’s about using your voice, owning your space, and expanding your identity as your business grows,
you can order here.
What is Business Therapy™ With Joké?
BUSINESS Therapy™ is the podcast for creative entrepreneurs, women business owners, founders, and high capacity women who are ready to build a business that works without losing themselves in the process.
Hosted by Joké Durojaiye, Life Coach + Business Strategist and creator of BUSINESS Therapy™, the podcast brings together the personal and professional sides of entrepreneurship.
Joké brings more than two decades of experience turning creativity into business. But she didn't start with all the answers.
She did what most creative women do.
She worked harder when she should have thought clearer.
The shift from creative to CEO mindset was real.
Joké fumbled her way through turning her love for design into a real business that pays the bills.
Now, she helps creative women make that same shift, because building a business is never just about the business. The person running it matters too.
BUSINESS Therapy™ explores the strategy, mindset, and emotional realities of entrepreneurship, including the moments that don't make it into the business plan. The difficult client. The slow sales month. The negative review. The decision you've been avoiding. The comparison that makes you question your progress. The business that has grown, but somehow feels harder to run.
Joké brings these conversations back to one central idea: Separate the math from the drama.
Because you can be brilliant at what you do and still struggle with the business of doing it.
Expect practical business strategy, honest conversations, fresh perspective, and the questions that help you see what is really happening in your business so you can decide what to do next.
BUSINESS Therapy™ is business education and emotional intelligence for creative minds, designed to help you build with greater clarity, intention, and business intelligence.
BUSINESS Therapy™ With Joké is ranked among the top 10% of podcasts globally, according to Listen Notes, based on its Listen Score.
Listen when you need clarity under pressure, a better way to think about the business, or simply need someone to talk business with.