WEBVTT NOTE This file was generated by Descript 00:00:00.000 --> 00:00:02.970 Robby: You're listening to the brand ed bullet from the brand ed 00:00:02.970 --> 00:00:07.799 podcast for freaky fast Friday wins to get you going for your weekend. 00:00:07.949 --> 00:00:08.610 Let's go. 00:00:13.503 --> 00:00:15.843 Win number one, something to try. 00:00:16.203 --> 00:00:18.093 Ever feel like you write badly? 00:00:18.093 --> 00:00:18.753 Scratched that. 00:00:18.783 --> 00:00:20.853 Ever feel like you write poorly? 00:00:20.853 --> 00:00:21.633 Scratch that. 00:00:21.843 --> 00:00:23.989 Suffer from poor writing chops? 00:00:23.989 --> 00:00:28.664 I want you to try the Hemingway editor when you pin your next marketing 00:00:28.664 --> 00:00:31.874 email website, copy or blog article. 00:00:32.534 --> 00:00:37.514 Hemingway editor will help you nix the adverbs obliterate, the passive voice, 00:00:37.784 --> 00:00:42.424 shorten up those run-on sentences and replace words that obfuscate. 00:00:42.584 --> 00:00:43.934 I mean, confuse. 00:00:44.414 --> 00:00:49.484 I use it for my weekly newsletter email and all sorts of copywriting 00:00:49.484 --> 00:00:51.884 that I do week-in and week out. 00:00:52.184 --> 00:00:56.714 There's a free version online, or you can buy the Mac OS app. 00:00:56.984 --> 00:00:58.724 That's the one that I use. 00:00:59.174 --> 00:01:02.154 Win number two, something a client recently asked. 00:01:02.694 --> 00:01:06.984 I help lead a personal brand business coaching group with some colleagues. 00:01:07.374 --> 00:01:12.324 One challenge is that participants are at different stages of their business growth. 00:01:12.534 --> 00:01:17.004 Some in the group are just starting out while others in the group are scaling 00:01:17.004 --> 00:01:19.224 an already successful personal brand. 00:01:19.704 --> 00:01:24.174 Walking into these coaching calls can feel like a bunch of different clients 00:01:24.234 --> 00:01:26.214 asking a bunch of different questions. 00:01:26.634 --> 00:01:32.394 One way I frame mixed group coaching calls revolves around these two questions. 00:01:32.634 --> 00:01:34.644 Number one, what's in the way. 00:01:34.794 --> 00:01:37.734 And number two, what's next, and when? 00:01:38.184 --> 00:01:42.534 I can then aim those questions at generating leads, launching an 00:01:42.564 --> 00:01:47.034 offer, defining your core brand message and a host of other areas 00:01:47.034 --> 00:01:49.404 that I cover in the coaching groups. 00:01:49.854 --> 00:01:52.164 Win number three, something to think about... 00:01:52.614 --> 00:01:57.264 Fun fact, 33% of the Bible is poetry. 00:01:57.564 --> 00:02:03.294 That's one out of every three pages in the most popular book in human history. 00:02:03.744 --> 00:02:07.704 Poetry though is the least direct form of communication. 00:02:08.209 --> 00:02:12.349 Poetry relies on metaphor and imagery, not a punchy headline 00:02:12.469 --> 00:02:14.089 or a call to action button. 00:02:14.659 --> 00:02:21.409 But 100% of copywriting in the marketing space champions, clear, direct statements. 00:02:22.099 --> 00:02:26.689 The question I have is what are we missing when our own constant diet is 00:02:26.689 --> 00:02:29.269 copywriting in the marketing space. 00:02:29.539 --> 00:02:35.359 Might there be a supersize me documentary one day about our own copywriting diet. 00:02:35.809 --> 00:02:38.869 Especially those of us in the marketing space. 00:02:39.199 --> 00:02:41.179 So how do you vary your own diet? 00:02:41.624 --> 00:02:43.939 Win number four, something personal. 00:02:44.389 --> 00:02:47.089 This summer, I was able to head to Nashville for a few weeks 00:02:47.119 --> 00:02:48.979 and meet up with my mastermind. 00:02:49.429 --> 00:02:53.419 I was so excited to have a few days to hang out with some great people, some 00:02:53.419 --> 00:02:55.939 great friends, make some new connections. 00:02:56.449 --> 00:02:59.209 And just be around other great business minds. 00:02:59.629 --> 00:03:05.179 I will say, this is a very different feeling than I had the first time 00:03:05.179 --> 00:03:08.299 around my first mastermind meet up. 00:03:08.569 --> 00:03:13.069 I documented that first ever meetup a few years back in a blog article, 00:03:13.369 --> 00:03:15.439 and it's definitely worth reading. 00:03:15.499 --> 00:03:19.189 I'll put a link to that in the show notes, read along and you'll laugh. 00:03:19.219 --> 00:03:19.879 You'll cry. 00:03:19.969 --> 00:03:23.209 And you'll probably see yourself in there too. 00:03:23.659 --> 00:03:24.349 Bottom line. 00:03:24.409 --> 00:03:26.959 I highly recommend you get in a mastermind. 00:03:27.319 --> 00:03:28.609 Feel free to DM me. 00:03:28.669 --> 00:03:31.099 If you want more information on mine. 00:03:32.219 --> 00:03:35.459 Thanks for joining me on this episode of the brand ed bullet. 00:03:35.609 --> 00:03:36.449 Good news. 00:03:36.479 --> 00:03:40.229 You don't have to scroll through the show notes to find links to any of the apps 00:03:40.229 --> 00:03:43.139 or other wins mentioned in this episode. 00:03:43.319 --> 00:03:46.229 Instead, just hop on my email list and you can get these 00:03:46.229 --> 00:03:48.749 four wins right in your inbox. 00:03:49.019 --> 00:03:52.989 Just go to robbyf.com/friday. 00:03:53.579 --> 00:03:56.759 I'd also love your help getting this into the hands of more people. 00:03:56.909 --> 00:04:01.139 So go and leave a review on apple podcast and then share this episode 00:04:01.139 --> 00:04:02.459 with somebody that you love. 00:04:02.969 --> 00:04:06.779 Feel free to dm me on instagram and share which when was your 00:04:06.779 --> 00:04:08.399 favorite from this episode. 00:04:08.729 --> 00:04:12.059 Have a great weekend and go and build a life giving- brand.