Robby: You're listening to the brand ed bullet from the brand ed
podcast for freaky fast Friday wins to get you going for your weekend.
Let's go.
Win number one, something to try.
Ever feel like you write badly?
Scratched that.
Ever feel like you write poorly?
Scratch that.
Suffer from poor writing chops?
I want you to try the Hemingway editor when you pin your next marketing
email website, copy or blog article.
Hemingway editor will help you nix the adverbs obliterate, the passive voice,
shorten up those run-on sentences and replace words that obfuscate.
I mean, confuse.
I use it for my weekly newsletter email and all sorts of copywriting
that I do week-in and week out.
There's a free version online, or you can buy the Mac OS app.
That's the one that I use.
Win number two, something a client recently asked.
I help lead a personal brand business coaching group with some colleagues.
One challenge is that participants are at different stages of their business growth.
Some in the group are just starting out while others in the group are scaling
an already successful personal brand.
Walking into these coaching calls can feel like a bunch of different clients
asking a bunch of different questions.
One way I frame mixed group coaching calls revolves around these two questions.
Number one, what's in the way.
And number two, what's next, and when?
I can then aim those questions at generating leads, launching an
offer, defining your core brand message and a host of other areas
that I cover in the coaching groups.
Win number three, something to think about...
Fun fact, 33% of the Bible is poetry.
That's one out of every three pages in the most popular book in human history.
Poetry though is the least direct form of communication.
Poetry relies on metaphor and imagery, not a punchy headline
or a call to action button.
But 100% of copywriting in the marketing space champions, clear, direct statements.
The question I have is what are we missing when our own constant diet is
copywriting in the marketing space.
Might there be a supersize me documentary one day about our own copywriting diet.
Especially those of us in the marketing space.
So how do you vary your own diet?
Win number four, something personal.
This summer, I was able to head to Nashville for a few weeks
and meet up with my mastermind.
I was so excited to have a few days to hang out with some great people, some
great friends, make some new connections.
And just be around other great business minds.
I will say, this is a very different feeling than I had the first time
around my first mastermind meet up.
I documented that first ever meetup a few years back in a blog article,
and it's definitely worth reading.
I'll put a link to that in the show notes, read along and you'll laugh.
You'll cry.
And you'll probably see yourself in there too.
Bottom line.
I highly recommend you get in a mastermind.
Feel free to DM me.
If you want more information on mine.
Thanks for joining me on this episode of the brand ed bullet.
Good news.
You don't have to scroll through the show notes to find links to any of the apps
or other wins mentioned in this episode.
Instead, just hop on my email list and you can get these
four wins right in your inbox.
Just go to robbyf.com/friday.
I'd also love your help getting this into the hands of more people.
So go and leave a review on apple podcast and then share this episode
with somebody that you love.
Feel free to dm me on instagram and share which when was your
favorite from this episode.
Have a great weekend and go and build a life giving- brand.