My guest today is Christopher Wallace. Christopher spends his days helping companies close one of the biggest gaps in business, the space between what gets set in the boardroom and what actually happens in front of the customer. He's the president of InnerView, where he works closely with sales organizations to make sure their go-to-market strategies don't just live in slide decks, but actually show up in the moments that matter most - when customers are making buying decisions.
Under his leadership, InnerView has helped companies drive meaningful improvements in revenue performance and customer satisfaction across millions of frontline interactions. Christopher is also an adjunct marketing professor at Villanova University, and his insights have been featured in Harvard Business Review and Forbes, to name a few. He's a frequent keynote speaker, panel moderator and podcast guest, appearing on more than 70 business shows.
What is The CMO Whisperer?
The CMO Whisperer, hosted by former Forbes writer Steve Olenski, is a curated executive platform and marketing leadership podcast where CMOs, brand leaders, and senior operators share candid insights on leadership, brand strategy, and growth. Spanning business, sports, and media, it goes beyond marketing to reveal how top leaders make decisions and perform at the highest levels.