Collisions YYC

Ted Fleming is the Founder and CEO of Partake, a Calgary-based company that makes non-alcoholic beverages. Ted started Partake after he was diagnosed with Crohn’s Disease and found that cutting alcohol out of his diet helped improve his health and symptoms. At first, he heard a lot of negative feedback about the idea of non-alcoholic drinks — but now, Partake has proven itself to be a success! Partake has become a top-selling beverage company, and received $4M in 2020 in a Series A investment funding round.

Show Notes

Ted realized that there was a gap in the market for non-alcoholic beverages: while there were plenty of options for people who wanted to cut back on their alcohol intake, there weren’t any products that would allow people to feel like they were fitting in at social gatherings without imbibing. Partake is a great example of identifying and following your brand’s north star: by targeting a specific audience and creating products tailored to their needs, they were able to achieve success both financially and in terms of customer satisfaction.

You’ll learn more about this interesting vertical and plenty of insights around raising funds in both Canada and the US, including how Partake went from bootstrapped to receiving tens of millions from investors. 

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Tired of the same old news cycle? Get informed on what’s happening in businesses in Calgary, Alberta and beyond with Collisions YYC.

Tyler Chisholm hosts Alberta’s best and brightest minds who are shaping the very landscape of our province with their work in fields like Technology, FinTech, Energy, Healthcare, Education, AI, and more. Tyler’s inherent curiosity and exploratory style fuel candid conversations with the people who are driving change in our city, our province and the world.

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