The Undefeated Underdogs

πŸ‘‰πŸΌ About the Guest:

Marie Martens is the co-founder of Tally, the simplest way to create forms. With a background in marketing, she co-founded a travel marketplace, Hotspot, and pivoted to Tally during the pandemic. Between 2020 and 2024, Tally's lean team has bootstrapped Tally to a $1M in ARR!

πŸ‘‰πŸΌ About the Host:

Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generated $30k ARR, which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 22,000 using give-first principles and creating high-value content. Currently, he is building a SaaS product called GuestLab, and runs another podcast series called YC Founder Stories alongside hosting this one.

πŸ‘‰πŸΌ Sponsor Corner:

Shoutout to for being the first sponsor of The Undefeated Underdogs podcast! They’re the best online marketplace to buy/sell startups and I know many founders who have sold their businesses there. If you're looking to wind down your business and cash in some of your founder chips, check them out -

πŸ‘‰πŸΌ Description:

Listen in as Sharath and Marie discuss juggling parenthood and startup life, hockey stick growth, and more!
πŸ‘‰πŸΌ Timestamps:
  • 00:00: Episode Highlight
  • 1:10: Shoutout to
  • 03:34: Introduction to Marie Martens - the co-founder of!
  • 05:50: How does being a mom keep Marie motivated?
  • 09:22: Why Tally refuses to hire or raise funds
  • 20:35: Tally's original mission in 2020
  • 24:03: Secrets of hockey stick growth
  • 30:32: Ways to get over burnout
  • 38:04: Why Marie founded Tally in an over-crowded market
  • 44:10: How Notion influenced Tally
  • 47:30: How no-code tools and AI could have changed Tally's growth
  • 52:24: Marie's Plan B in case Tally didn't work out
  • 55:10: How building Tally differs from Marie's previous startup
  • 56:36: Tally's tactics that led to hockey stick growth
  • 59:08: What's next for Tally?
  • 1:03:25: Outro and closing thoughts
πŸ‘‰πŸΌ Resources:
πŸ‘‰πŸΌ Where to find Marie:
  • Twitter:
  • Linkedin:
  • Tally:
πŸ‘‰πŸΌ Where to find Sharath:

What is The Undefeated Underdogs?

The Undefeated Underdogs is a podcast unpacking the underdog stories you never heard of!

It highlights the underdog mentality and brings authentic conversations with people who play the long game, take action with a chip on their shoulders, and convert obstacles into opportunities!

Buckle up, as I will be bringing some authentic founders, VCs, community builders, and content creators who got underestimated their whole life, and yet they beat the odds and became insanely successful!