The Insider's Guide To Finance

Digital marketing to investors isn’t much different than marketing products or services to customers.

In this episode, we discuss the power of digital marketing in investor engagement and investor relations.  From first impressions to ongoing engagement, Jason dives into tips, tricks, and tactics of how to land a great online impression with investors. 

Show Notes

Digital marketing to investors isn’t much different than marketing products or services to customers.

In this episode, we discuss the power of digital marketing in investor engagement and investor relations.  From first impressions to ongoing engagement, Jason dives into tips, tricks, and tactics of how to land a great online impression with investors. 

As well, we get into a discussion of retail investors and the liquidity they can bring. As quoted from the NASDAQ - “liquidity is king” - and a strategically executed digital investor program can reach and engage investors that could take your company to the next level.

Check out some of our most popular episodes:
Chicken S#!it CEOs w. Mogens Smed: https://bit.ly/3M7c4xC
Leadership Lessons from Louis Vuitton, Samsonite, and Now, EVCP Growth Equity: https://bit.ly/3LN5Gug
Canada’s Best Venture Partner w. Bruce Croxon: https://bit.ly/3ppCAt9


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What is The Insider's Guide To Finance?

The Insider’s Guide To Finance brings you stories from the front lines of financing public and private companies.

We host seasoned CEO's, fund managers, bankers, brokers and business experts who answer your questions about how to properly finance opportunities and build outstanding success stories.

We dig into the educational ‘how to’s' and mechanics of structuring good deals. You’ll also hear about strokes of luck, tense negotiations, the pressures of closing, as well as how to best engage investors and navigate the private and public markets.