Brad Inman spent 40+ years revolutionizing how the real estate industry communicates and innovates, transforming from a San Francisco Examiner journalist to founding Inman News—the industry's most trusted media empire. After selling to Beringer Capital in 2021, this serial entrepreneur who launched platforms like HomeGain, TurnHere, and ClimateCheck is now disrupting the longevity space with Livelong Media.
In this episode, he reveals why homes will come to consumers (not the other way around), how AI is creating "godlike" capabilities in real estate, and the tenacious mindset that helped him champion tech underdogs when the industry feared innovation. From interviewing Barbara Corcoran's mic-stealing moment to buying a San Francisco home to be at the center of AI development, Brad shares the unfiltered truth about building media empires, embracing failure, and why authenticity beats perfection every time.
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Key Segments 00:00 – From Real Estate Journalism to Digital Media Pioneer
00:19 – Why Buyer Agents and ReMax Led the Tech Revolution
00:35 – The Industry That Feared Technology: Brad's Mission
01:13 – Serial Entrepreneur DNA: Why Realtors Are Like Startups
01:33 – Welcome to XFactor Marketing with Brad Inman
02:28 – Origin Story: From Print Journalism to Internet Pioneer
03:16 – Building Trust: How Integrity Created an Empire
04:35 – AI Revolution: Why Brad Moved to San Francisco at 70
05:27 – Launching Tech Giants: Zillow, Lending Tree & The Underdogs
07:14 – The $800 Million "Four Transaction" Success Story
08:01 – Championing Diversity: Yas's Transformative Influence
09:20 – Gen X Takes Charge: The Leadership Revolution
10:26 – Technology as Default: Why Gen X Should Run Everything
11:50 – AI's Godlike Transformation of Real Estate
13:29 – Homes Coming to Consumers: The Future of Property Search
14:55 – Transparency Revolution: Why Deception Dies with AI
16:25 – The Art of Humility: Barry Diller, Barbara Corcoran & Gary Keller
20:24 – The New Kid Who Forgot His Name (And Won Hearts)
22:13 – Authenticity Over Perfection: Being Human as Strategy
23:09 – Never Give Up But Know When to Throw Grandma Off the Boat
24:40 – One Candle on eBay: The Hard Truth About Starting
25:19 – Brad's X Factor: Tenacity That Never Quits