For Real: Life, Leadership, & Unlearning

Over the years, I've had countless conversations with wedding pros about the constant challenge of nailing down their business messaging and how they are perceived in their market. While the landscape of marketing as a whole has evolved, the core issues remain unchanged.

So, what's on every wedding pro's mind?  I hear questions like:  
  • Where should I invest my time or growing my business?
  • What should I showcase on my website to attract the ideal clients and repel the wrong ones?
  • How can I guide my team to embrace our brand messaging and differentiators?

Well today, we’re in some pretty good company, as public relations expert Natalie Denyse is on to share how she’s guiding her clients through these challenges.

In Good Company PR | Instagram

Resource Mentioned:
What is Your Wedding Pro Superpower?

(01:45) Introducing Natalie Denyse
(02:45) The recession fears and wedding gap are a gift?
(06:00) "Pretend every person has a sign around their neck that says, 'Make me feel important'"
(07:00) What questions should we be asking in discovery calls or client kickoffs?
(18:30) Why should you say "yes" to working with couples?
(22:10) What is your wedding pro superpower?
(27:30) How do you exhibit brand standards to your team?
(30:45) Can you articulate your company vision?
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Today's episode is brought to you by The Planner's Vault. The doors are currently closed for The Planner's Vault, but join the wait list now so you can be the first to know when the doors re-open.

Weddings for Real on Social Media:
Instagram: @weddingsforreal
Facebook: @weddingsforreal
twitter: @weddingsforreal

Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.

The Next Chapter VIP Experience: January 12, 2025 in Cary NC - https://www.megangillikin.com/2026-next-chapter-vip-experience

Creators and Guests

Host
Megan Gillikin
Wedding Industry Coach + Founder of The Planner's Vault
Producer
Jason Gillikin
CEO and Executive Producer at Earfluence

What is For Real: Life, Leadership, & Unlearning?

For Real is a top 1% podcast for high-achievers who look successful on paper but feel like they’re one group text away from burning it all down. Hosted by Megan Gillikin - serial entrepreneur, business coach, keynote speaker, and recovering people pleaser - this show explores burnout, boundaries, identity shifts, and the brave act of unlearning who you thought you had to be.

With unfiltered conversations, “I thought it was just me” moments, and just enough humor to keep it from feeling like group therapy, For Real is your permission slip to evolve.

Formerly Weddings for Real - and glow-ups look good on us.