The Scalpel of Truth with Leisa Krauss

This week on the show, Leisa tackles a key demographic: men. Men, she argues, aren't just untapped potential; they're ideal patients – loyal, compliant, and refreshingly drama-free. They use recommended products, arrive on time, and resist the siren song of Instagram influencers.

But why are men missing from med spas? Leisa explores societal perceptions that paint these spaces as female-centric. She critiques ineffective marketing and suggests a reframing. Think "Gentleman's Tune-Up," not "Floral Facial." It's about speaking their language.

Leisa also highlights the power of existing female clients as ambassadors to the male market. These women, with their networks of husbands, brothers, and friends, are a potent recruitment tool and creating targeted gift campaigns and couples' promotions only add to the allure.

She also envisions men-only events – spaces where men can comfortably explore med spa treatments. Imagine "Beers and Botox" or "The Sculpted Gentleman." It's about creating a comfortable, masculine environment.

Finally, she stresses social media's role. Showcase men undergoing treatments, share testimonials, and normalize male self-care. It's about visibility and shattering outdated stereotypes.

What is The Scalpel of Truth with Leisa Krauss?

Tired of the same old nonsense in the aesthetics industry? Craving unfiltered insights to take your practice to the next level? Look no further than The Scalpel of Truth Podcast, hosted by Leisa Krauss, The Bitch'n Beautician.

With three decades of experience, Leisa peels back the surface to reveal the truth behind medical aesthetics. Each episode dives deep into the hottest topics, delivered with precision and punch. From provocative Rant-a-roonies to practice growth strategies, The Scalpel of Truth is the must-listen podcast for the medical aesthetics industry. Leisa's no-nonsense approach and sharp insights will have you hooked from the start.

Fair warning: this podcast isn't for the easily offended! Leisa's truth bombs and reality checks are designed to give you the insights needed to succeed in this competitive industry. If you're ready to steer your practice to the forefront and unlock the secrets of success—and you bring your thick skin—The Scalpel of Truth is for you.

Subscribe now on your favorite podcast platform and never miss a beat in the world of medical aesthetics. With The Scalpel of Truth, you'll cut through the noise and reach new heights of success.

You’re on the sharp edge—welcome to The Scalpel of Truth.