The Ecommerce Insights Show

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In this episode, we talk to Nick Disabato, the founder of an interaction design consultancy called Draft, to get his best advice for improving both your conversion rate and your mental health as an entrepreneur or business leader.

Show Notes

In this episode, we talk to Nick Disabato, the founder of an interaction design consultancy called Draft.

We kick things off by reviewing Nick's approach to conversion rate optimization and coerce him into sharing some actionable advice for Ecommerce leaders who are looking to spin up their own CRO function or are looking to bring on external help.

Then, we talk about one of Nick's latest projects, a book called Finding Clarity in Uncertainty, that focuses on helping you manage stress and protect your mental health more effectively – and become a better steward of your life and business in the process.

So, if you're looking for a systematic approach to improving your website performance or some guidance on how to be more intentional about self-care so that you can optimize your personal performance, this is the episode for you.

Here are a few resources that we covered:
  1. Draft's Website
  2. Draft's Case Studies
  3. Nick's Trello Board Template
  4. Draft Revise – Nick's Flagship Service
  5. Interviewing Users by Steve Portigal
  6. Finding Clarity in Uncertainty by Nick Disabato
  7. Black Friday/Cyber Monday Bonanza
Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at

What is The Ecommerce Insights Show?

Welcome to The Ecommerce Insights Show, brought to you by The Good!

This weekly podcast gives ecommerce leaders specific, actionable advice for accelerating the growth of their business without pulling their hair out or making sacrifices in other areas.

Our team of Conversion Rate Optimization (CRO) consultants has been helping global brands like Adobe, Xerox, and The Economist accelerate their growth for more than a decade – and now we’re leveraging all of those relationships and experiences to help you do the same.

Every Monday, one of our team members will get you started with a brief, actionable piece of CRO advice. You can implement these tactics right away to make your business 1% better every single week.

Every Thursday, we sit down with industry experts to go deep on a specific aspect of running a successful Ecommerce business. You’ll learn about things like how to run a successful ad campaign, how to produce more accurate revenue and inventory forecasts, how to deliver a world class customer experience, and so much more!

We’re just as committed to growing your business as you are, so if you’re sick of winging it and ready to start crushing it, roll up your sleeves and grab a notepad, because it’s time to get to work…