{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "Start\r",
      "startTime": 0,
      "endTime": 41
    },
    {
      "title": "Intro\r",
      "startTime": 41,
      "endTime": 352
    },
    {
      "title": "Patent Medicines & the Birth of an Industry\r",
      "startTime": 352,
      "endTime": 733
    },
    {
      "title": "Dr. John Pemberton & the \"Miracle Drug\" Cocaine\r",
      "startTime": 733,
      "endTime": 1000
    },
    {
      "title": "Creating the Secret Formula (1886)\r",
      "startTime": 1000,
      "endTime": 1334
    },
    {
      "title": "Frank Robinson's Genius & the First Coupon\r",
      "startTime": 1334,
      "endTime": 1839
    },
    {
      "title": "Asa Candler & Building a National Brand (1890s)\r",
      "startTime": 1839,
      "endTime": 2389
    },
    {
      "title": "The $1 Bottling Deal: A Fortuitous Mistake\r",
      "startTime": 2389,
      "endTime": 3141
    },
    {
      "title": "Protecting the \"Real Thing\": Lawsuits & the Contour Bottle\r",
      "startTime": 3141,
      "endTime": 3804
    },
    {
      "title": "Robert Woodruff: The Boss Takes Over (1923)\r",
      "startTime": 3804,
      "endTime": 4326
    },
    {
      "title": "Creating Lifestyle Advertising & Santa Claus\r",
      "startTime": 4326,
      "endTime": 5038
    },
    {
      "title": "Standardization, Gas Stations & Early Global Growth\r",
      "startTime": 5038,
      "endTime": 5559
    },
    {
      "title": "Pepsi: The First Real Competitor Emerges\r",
      "startTime": 5559,
      "endTime": 6041
    },
    {
      "title": "World War II: The Greatest Sampling Program in History\r",
      "startTime": 6041,
      "endTime": 6565
    },
    {
      "title": "The Cola Wars Begin & the McDonald's Partnership (1950s)\r",
      "startTime": 6565,
      "endTime": 8170
    },
    {
      "title": "The Pepsi Challenge (1975)\r",
      "startTime": 8170,
      "endTime": 9123
    },
    {
      "title": "New Coke: The Worst Marketing Blunder Ever (1985)\r",
      "startTime": 9123,
      "endTime": 10746
    },
    {
      "title": "Buffett's Investment & the \"Total Beverage Company\"\r",
      "startTime": 10746,
      "endTime": 12476
    },
    {
      "title": "Analysis: Why Did Coca-Cola Work?\r",
      "startTime": 12476,
      "endTime": 12804
    },
    {
      "title": "7 Powers\r",
      "startTime": 12804,
      "endTime": 13215
    },
    {
      "title": "Quintessence\r",
      "startTime": 13215,
      "endTime": 13701
    },
    {
      "title": "Carve-Outs + Outro",
      "startTime": 13701,
      "endTime": 0
    }
  ]
}