Our Viral Book Launch Playbook

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In episode 22 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their new ghostwriting book and the viral strategies they used to launch it.

(00:00) Intro 
(00:23) Cole launched a new book! 
(04:27) Most common book questions 
(08:21) Our free ebook launch framework 
(17:03) Secret Kindle bonuses idea 
(19:40) How to run a viral Twitter campaign 
(21:48) How the book fit our PGA strategy 
(23:44) How to sell better and get hired more 
(27:04) Our next book ideas 
(32:54) Should you take a publishing deal? 
(37:05) What we would’ve done differently

Download our FREE 13,000-word ultimate writing guide: http://startwritingonline.com

Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com

• Follow Dickie on Twitter: http://twitter.com/dickiebush
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush

• Follow Cole on Twitter: https://twitter.com/Nicolascole77
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

What is The Espresso Hour?

In each episode, we share our insights, tactics, and lessons learned as we scale our writing education company to $10mm. If you're looking for "insider" tips to help you grow and scale your digital business, you're going to love The Espresso Hour!