Choice Hacking: The Marketing Psychology Podcast

In 2011, American retailer JCPenney was in big trouble. They needed a miracle, so they made a big bet on a new CEO - retail superstar Ron Johnson.

An ambitious and accomplished retailer, Johnson made some bold moves with the JC Penny brand. And the result? Well, it was a huge failure.

Unsurprisingly, there was some psychology and behavioral science to blame (whether Johnson knew it or not).

Join me today as I unpack the failed rebrand of JCPenney - the psychological missteps and how overlooking customer psychology nearly killed the brand.

Show Notes

Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Choice Hacking's corporate training offerings.  

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What is Choice Hacking: The Marketing Psychology Podcast?


This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science.


If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick.


Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action…


And how you can apply the same insights, even without a Fortune 500 budget.


Expect bite-sized (<15 minutes), story-driven episodes packed with counterintuitive marketing insight and fascinating case studies to help you turn strangers into believers and believers into buyers (who come back again and again).


Whether you're a seasoned CEO, corporate leader, entrepreneur or a solo business owner….


This podcast will change the way you think about marketing and business forever.


“No exaggeration; your podcast is the best-produced marketing podcast I’ve ever listened to.” - a happy Choice Hacking listener