Dog Whistle Branding

In this episode of DWB, I’m joined by West Point Grad, Army Veteran and Lions Pride Alumni, Paul Reily, Founder of Midstrong, an online fitness company helping busy men and women in midlife, make food, fitness, and function the priority that powers the best years of life. I met Paul a few years ago through the Lions Pride and instantly became a fan of his work with Midstrong. I got Paul drinking the category design cool-aid and since then he’s been creating the category of Healthspan Coaching, which we discuss on the show, along with some of the challenges he’s had lately with regards to lead generation. 

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What is Dog Whistle Branding?

Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!