In this episode of Retail Remix, host Nicole Silberstein chats with Meera Bhatia, President and COO of Fabletics, on the strategies powering the brand’s impressive momentum.
Fresh off hitting the $1 billion revenue milestone, Meera breaks down how Fabletics has driven sustained growth through category expansion, measured store growth and a flexible membership model that delivers both value for consumers and predictability for the business. She also shares how AI is being deployed across the organization — from smart fitting rooms and associate coaching to inventory optimization and loyalty-driving personalization.
The conversation offers a candid look at how Fabletics is blending fashion, function, value, and technology to stand out in the crowded activewear market and why comfort-forward “lifewear” is shaping what comes next.
Key Takeaways
- How Fabletics scaled past $1 billion in revenue through category, channel and geographic expansion;
- Why the brand’s membership model drives loyalty, predictability and lower supply chain waste;
- How physical retail is fueling omnichannel growth, with 120+ stores and more on the way;
- Inside Fabletics’ AI-powered flagship store, from smart fitting rooms to real-time associate coaching;
- Why AI is less about replacing fundamentals — and more about delivering them better; and
- What’s next for Fabletics in 2026, including international growth and new category plays.
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What is Retail Remix?
The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.