Most landscapers don't abandon social media because they're bad on camera, they quit at week three because nobody ever handed them a system.
Sebastian Lopez Fernandez, Co-Founder of Awake Abroad Media, has helped landscaping companies turn owner-led content into millions of views and real revenue and he breaks down exactly how.
For a $1M–$10M landscape business, an invisible owner is leaving trust, leads, and booked jobs on the table every single week.
IN THIS EPISODE:
- The three-pinned-post foundation — who you are, what you do, and client results — that converts visitors before you ever post a single reel.
- The "comment SPRING" funnel: how a ManyChat auto-DM hands over a lead magnet, captures the email, and tees up a follow-up call. Built once, then automated.
- The 7-11-4 trust rule and why five posts across five platforms equals 25 weekly exposure points working for you.
⏱ TIMESTAMPS
0:00 — Why "Not Wanting to Be an Influencer" Is a Myth
3:41 — Why Owners Must Be the Face of Their Business
9:35 — Getting Past Shyness and Fear of Content
11:21 — The 3 Pinned Posts to Optimize Your Profile
14:00 — Hook, Story, Takeaway: The Content Framework
15:26 — Building Funnels Bottom-Up with ManyChat
16:24 — Posting Cadence and the 7-11-4 Trust Rule
17:57 — Cross-Posting Across All 5 Platforms
20:00 — The HEM Framework for Idea Generation
23:00 — Where and How to Shoot Content
25:07 — 3 Metrics That Measure Social Media Success
27:56 — Landscaper Growth Accelerator Program
To learn how the only AI platform purpose-built for landscapers can help your business → https://leanscaper.com/platform