Small Efforts - with Sean Sun and Andrew Askins

In this episode, Sean discusses the challenges he is facing (and his new momentum) with his project Stackwise, including finding the right developer and getting the project scope defined. He talks about discovering a no-code tool called Subframe that has helped streamline his design process. Andrew shares his progress building the MetaMonster website with Astro and SpinalCMS, and gets feedback from Sean on the first round of MetaMonster wireframes. They also discuss pricing models and ideas for holding company names.

Links:
For more information about the podcast, check out https://www.smalleffortspod.com/.

Transcript:
00:00.76
Sean
The yeah motivation for the podcast is brought to you by Arvid Kahl, the creator of Podscan.

00:09.01
Andrew
Hi, Arvid.

00:10.02
Sean
Hi Arvid. Shout out to Arvid.

00:13.06
Andrew
Podscan, Podscan, Podscan.

00:14.76
Sean
Yeah, the creator of Podscan, excellent tool, doesn't sponsor us, but but has been the reason why we've had three founders reach out to us on Twitter now.

00:25.94
Sean
So that's pretty cool. It's kind of just like a modern day summoning ritual at this point, Beatlejuice.

00:33.81
Andrew
By the way, what did you say is brought to you by podscan? Did you say like, did you say this podcast sounded like you said like the wrong name of our podcast?

00:39.44
Sean
Oh, the oh this episode no, the motivation, the motivation for ah ah for for this podcast, the the the motivation to do today's episode.

00:47.14
Andrew
Oh, okay.

00:50.86
Sean
Yeah, yeah.

00:51.40
Andrew
Got it. Got it.

00:52.63
Sean
Yeah. Now that we are a full minute in.

00:54.17
Andrew
Cool, man.

00:55.65
Sean
but

00:57.34
Andrew
How are you? What's going on?

00:58.79
Sean
I'm good. I'm good. Remember how I was super stressed last week about stack-wise and the lack of movement on it?

01:08.93
Andrew
Mm hmm.

01:10.11
Sean
So I I put some more budget towards it, a little bit more, and just or like a ah you know mentally committed more budget to it.

01:17.41
Andrew
Cool.

01:21.40
Sean
And checked out Lemon.io. a little bit more expensive than I think. We'll see. I don't know. I checked Alumni.

01:29.78
Andrew
Yeah, fair.

01:30.22
Sean
I also went on Upwork to look for devs. Had some like interesting proposals come in. Then I was talking to a dev and He looked really promising. He was like 75 bucks an hour, is like about lemon I.O. prices. So and you know, he he like like takes supplements and and whatnot. So he has some realm of understanding. And then he hit me with a he'd so he reviewed the he reviewed the current code and everything. And then he hit me with a yeah, if you want me to like fully scope it, I'm going to need you to like actually give me user stories and like better Figma wireframes.

02:10.35
Andrew
Like actually project manage and like build a scope and everything like via products manager.

02:11.90
Sean
Yeah, yeah, like actually do it. I know, I know. And then I was like, wow, that's really annoying. I guess that's kind of fair, I guess. um It's hard to so like really feel like I've put my foot best foot forward on this project without having done that. So I did it. I wrote a PRD. I wrote a bunch of user stories. I mean, I had one in the past that was like a loose bullet pointed list, but this was like a little bit more official.

02:35.52
Andrew
Yeah.

02:37.13
Sean
and then I, and then I sort of wireframe, like rewire framing some stuff in Figma. and, uh, you know, that, that, that for a little bit was pushing back my timeline.

02:48.31
Sean
i have a day job which takes more time out of my which takes more than just my regular day so it's like ah like I got maybe like two screens into the fig into the Figma part and I was like damn I really don't want to go like do this all over again because like I have shitty wireframes right I don't um um uh and oh oh and and in the meantime like as as these guys were like reviewing it i i kind of felt a little bit uh like uh like like i don't know at a just like an informational disadvantage a little bit so

03:24.97
Sean
I've also just watched a shit ton of Laravel tutorials and Laravel things. now now I kind of like mostly understand Laravel and PHP, not to a degree that I can write it, but to a degree that I can read it and know what's going on and and like and make edits and stuff.

03:39.55
Andrew
Mm hmm.

03:42.17
Sean
So, you know, I was able to kind of review the proposals a little bit better. That's been my last week until yesterday. And then I remembered that there is this thing I saw, which was a no code frontend React, like build at with tailwind components, or build with like like React components export as React code and tailwind. And it's called subframe, YC startup, super, super small. I don't know how small they are, but very small following.

04:12.66
Sean
Excellent product. God, it's so good.

04:15.69
Andrew
Cool.

04:15.54
Sean
And not only is it good, it feels like a mix between Figma and Webflow, except I'm kind of working with like components. And i if I want more components, I have to make more make them on my own.

04:25.92
Sean
But there's a long list of just basically subframe versions of Tailwind components. And it makes me way happier to be designing in this than designing in Figma, mainly because I hate the idea that if I'm going to design all of it in Figma, some guy's still going to have to go and turn it into front-end code. And then I got to look at the thing and say, yeah, can you add a hover state to this, to this thing? Or I have to design it in Figma. Subframe kind of shortens that by just letting me design the entire front-end myself. And, you know, all the pages give it to the dev.

05:02.60
Sean
and And yeah, I can give it to the dev and and the dev can just take it and and plug in the black end. So that's pretty been pretty cool.

05:11.32
Andrew
And you feel like you can actually get a full, like a fully functional or like 90% functional front end out of this, out of this tool.

05:18.10
Sean
Yeah, yeah.

05:18.87
Andrew
And then, so that now you don't need a dev, a full stack dev. You just need a backend dev as

05:24.42
Sean
Yeah, pretty much.

05:25.55
Andrew
So helps with budget a little bit.

05:26.01
Sean
I, I, I, exactly, exactly. I need, I need, I need a back-end dev who knows a little bit of front-end cause like there's, there's some things you can't totally do, right? I can build the dialogue box.

05:34.63
Andrew
Yeah.

05:36.44
Sean
I can build like right.

05:37.63
Andrew
Yeah, like subframe probably isn't going to spit out like an actual view or react app, right? They're going to spit out like HTML CSS components and then like, you're going to have to like wire those up and make them functional.

05:41.71
Sean
right

05:44.20
Sean
Yeah. Yeah. Yeah.

05:47.39
Sean
Exactly, exactly, exactly. But I can tell them what to do with all of it.

05:51.10
Andrew
Yeah.

05:52.08
Sean
right And and you know it looks nice.

05:52.69
Andrew
Yeah.

05:54.35
Sean
there's a lot The code's pretty clean. There's a lot of pre-made components, and there's a lot of pre-made templates that are all incredibly just like wireframing.

06:05.44
Sean
So I can add whatever I want to it. It's nice. um It kind of makes the whole prototyping this part faster. and

06:14.49
Andrew
It does say they, they, it says pixel perfect react code. So are they not spitting out react or are you just like, you've now shifted over to view. And so you're, you're exporting it as HTML CSS.

06:24.00
Sean
Oh, no, I'm going back to React. I'm going back to React. I forgot to tell you.

06:26.80
Andrew
Okay.

06:26.96
Sean
I'm going back to React. Oh, the mis the the part that was missing was here. So, you know, I have like Stackwise old. I have two Stackwise things. I have Stackwise v1, which I was working on the dev with. And I have Stackwise v2, which is working on the new dev with.

06:40.45
Andrew
Yeah.

06:40.43
Sean
And everyone's reviewed both code bases. Two out of three of my final finalists both said, yeah, Stackwise 2 sucks and like basically doesn't have anything except for just that like builder.

06:52.95
Andrew
Ouch.

06:56.60
Sean
Because like had that was the one that was being rebuilt in view, so it was missing a lot of things. And and he was just focused on the the main builder itself.

07:02.12
Andrew
Yeah.

07:04.68
Sean
Stackwise 1, two of them said, like yeah, I guess I can build off of this, but it's like 60% done.

07:06.81
Andrew
Mhm.

07:10.63
Sean
The $75 an hour dev was like, yeah, both of them kind of suck, to be honest with you. And I think you could do it. I think you could do it a lot better of a job in general here, which I feel like every, kind of you know, general contractor is like, yeah, the the last plumber.

07:24.35
Andrew
No one wants to inherit someone else's code. It's not fun.

07:26.24
Sean
Yeah.

07:26.99
Andrew
It's always, it's always easier to just start fresh.

07:30.27
Sean
For sure. For sure. But.

07:34.34
Andrew
Yeah.

07:34.43
Sean
Now he has to inherit my subframe code. I'm going to be doing it in React. or Or I'll work with one of the other devs.

07:38.83
Andrew
Okay. React and Laravel.

07:41.66
Sean
Yeah, yeah React and Laravel. I like Laravel. I think Laravel is cool. i think like like

07:47.90
Andrew
Laravel is super cool. I wanted us to build MetaMonster in either Laravel or Rails. um We're not because a lot of the best web crawling libraries are built in Python.

08:03.91
Andrew
And so we were like, all right, it feels like we're kind of fighting this. We should just use Django because it's like, you know, then we're already using Python. Um, and, and we've got, I think more friends who know Django probably than we have friends who are big Laravel rails developers. So got some people we can lean on for advice. Well, cool. All right. Take three, take three.

08:33.85
Sean
Yeah, third time's the charm.

08:35.57
Andrew
Third time's the charm. We've got actual PRD, like we've got actual product requirements this time.

08:39.74
Sean
Yeah.

08:40.32
Andrew
We've got designs in subframe and, uh, feel like you've got a ah solid developer.

08:43.68
Sean
Right.

08:47.76
Andrew
You're, you're spending a little bit more for someone who's a little bit more professional, a little bit more focused.

08:51.84
Sean
Right, right.

08:53.47
Andrew
Nice.

08:53.27
Sean
So feeling good, feeling good. I don't know how long it's going to take. I'm trying to basically get all the subframe stuff done by beginning of next week, so you can just start. So we'll see.

09:02.71
Andrew
Cool.

09:04.24
Sean
I think other thing that's really cool about subframe is just the amount of prototyping I can do with it for all the other things I want to do. So now, mildly distracted, but not really, not really. I'm i'm motivated to get this done.

09:16.03
Sean
the cool thing is subframe reminds me of like Webflow in the olden days. and like i mean I built the agency off of Webflow and expertise on Webflow, so I'm a little bit excited about what it can do.

09:22.40
Andrew
Mm hmm.

09:28.30
Andrew
Cool.

09:28.15
Sean
I'm excited it about MVP UI stuff we can do as an agency as well, but that's the update.

09:33.46
Andrew
All right, cool. Well, excited to hear how you continue to feel as you use it a little bit more and where things go with your new dev.

09:39.21
Sean
Yeah.

09:42.07
Andrew
That's exciting.

09:42.08
Sean
Thanks. How about you?

09:44.50
Sean
Thanks.

09:44.95
Andrew
So last week I talked about CMSs. So I ended up making a decision. Here, I'll send you a link to the like work in progress site. it's Half of what I've done is just I bought a template, and then I've just been pulling stuff out.

09:54.17
Sean
Oh, it's so cute.

09:59.65
Andrew
and but Thanks.

10:01.39
Sean
This is sick.

10:02.95
Andrew
yeah Yeah, I generated the the illustration with you with AI, felt very appropriate. So I ended up using using Astro. And so I bought an Astro template. I've been modifying that.

10:19.87
Andrew
And then an Astro is not like a CMS, it's a framework kind of like view or react, but designed for content. And interestingly, like I haven't tried this yet, but you can actually import view and react components into Astro. So like as we build out the app in view, I should be able to pull in components and just use them on our website, which might be kind of cool. So, you know, for keeping things in sync. So i've got I've got this Astro site, got it deployed on Netlify, so it'll be super cheap to to deploy, that's nice. And then the way Astro works, you can either pull in content via an API and and treat it like,

11:04.45
Andrew
yeah you would building an application and displaying data via API, or you can store markdown files in specific subdirectories and then reference those markdown files in code. And so that's kind of cool. So what that then allows me to do is use a Git-based CMS Here I'm just writing things in Markdown, and then it's just syncing it to my GitHub repo, and then it's automatically getting deployed to the site, and everything is like versioned. and like it's a little bit of a techie solution, but potentially kind of cool way to so like manage content. so And like very, very minimal, very simple to set up. Mostly, although I'm having to like

11:52.27
Andrew
So in markdown there's something called front matter which is like the metadata associated with the markdown. I'm having to do some modifications to how my template interprets front matter because of the way my CMS like stores certain front matter.

12:06.22
Sean
do you Do you have an experience with like Jekyll and Hugo?

12:09.45
Andrew
Yeah, so this is like so at Jekyll and Hugo, from my understanding, are static site generators.

12:09.87
Sean
Oh.

12:16.64
Andrew
And Astro is like a more complex framework that you can use this way as essentially a static site generator. and so yeah, like a static site generator is like some templating on top of, uh, some files.

12:31.21
Andrew
I think at the point that you start like importing a headless CMS, I don't know if it still counts as like a static site. Generate.

12:40.14
Sean
and

12:41.07
Andrew
I'm not sure like what the exact definition of a static site generator is, but Astro is like in the way that I'm using it as kind of similar. but like, and so like one.

12:52.43
Andrew
The thing with static site generators is the simplest way to use them is to write your stuff in Markdown, drop it into the into the like folder, and then upload it. And so like you don't even need a CMS, technically. the CMS just gives you a way for people to edit content without you having to look at your code base and like interact with Git and all that shit.

13:17.05
Sean
Got it.

13:17.65
Sean
Got it. Got it. Got it. Okay.

13:19.37
Andrew
So I'm using a CMS called Spinal that was developed by an indie hacker.

13:19.78
Sean
Interesting.

13:24.42
Andrew
I think it's like a solo team. It's super minimal. you know Not quite as polished as something like Ghost for sure, but I'm going to try that out to start with. And then like basically any pages that aren't just like content pages, I'll just build in code in Astro.

13:48.30
Andrew
and then any pages that are content I'll set up as a content type in spinal and then be able to just write them in spinal and then sync them to my, my repo.

13:59.96
Andrew
so all of that is cool.

13:58.79
Sean
cool six

14:03.21
Andrew
the thing that I have been fighting with the most other than just like learning Astro and like picking, you know, doing some of this stuff. the thing I've been fighting with the most is my fucking like email signup form.

14:17.82
Andrew
I'm using email octopus, which is an awesome service because it's super affordable.

14:22.02
Sean
Cool. Sick.

14:24.30
Andrew
but like they basically, they either just give you a signup form that you can load via script or, and they give you like, they have an API where you can add signups.

14:38.49
Andrew
I don't really want to build a backend for like just an email signup form. So. I like for a while was trying to like reverse engineer their script so that I could like make the same calls that their script is making from the front end.

14:51.13
Sean
Yeah.

14:53.89
Andrew
and, but couldn't quite, I was missing, I kept getting errors, so I couldn't quite figure out how to do that. So I was like, fine, I'll just use your script. And then, but then it's like a pain in the ass to like.

15:06.32
Andrew
Uh, you know, to do the, it's like slightly annoying to set up my analytics to like track conversions and stuff because, you know, I don't have, uh, I don't know.

15:18.18
Andrew
I'm running into some error.

15:18.29
Sean
can't set that You can't set it as a goal because it's like a third party form or something like that.

15:20.75
Andrew
Yeah.

15:23.45
Andrew
Yeah. So I'm going to have to write some custom JavaScript that I'm either going to have to write some custom JavaScript that like monitors, looks for the form on the page and monitors, like submit actions and then like logs the.

15:35.01
Andrew
the event then, or I'm going to have to like set the script to like redirect to a new page and then like load the JavaScript that logs the events on that page.

15:34.88
Sean
Can you

15:48.40
Andrew
So like there's there's ways to do it.

15:48.38
Sean
Gotcha.

15:50.08
Andrew
It's just been like it's one of those things that like it's not even that it's that hard. It's just boring as hell. And so I'm really dragging my feet on it.

15:57.45
Sean
Yeah.

16:00.16
Sean
Got it. Got it. Got it. Wait, so so really quickly, like email octopus does let you embed it like an email octopus form. And then can you do any sort of

16:11.19
Andrew
Yes, but they only give you a script tag. And then that script tag is just loading an HTML form.

16:17.46
Sean
Got it.

16:17.99
Andrew
And so for a while, I was trying to just reverse engineer that HTML form, figure out like what call it was making.

16:24.76
Sean
In email octopus, does it let you in email?

16:28.53
Andrew
They don't let you do custom CMS. They don't let you add JavaScript to their form, anything like that.

16:34.16
Sean
Does it let you choose a redirect?

16:34.75
Andrew
lets

16:36.41
Sean
Like, Oh, okay.

16:36.91
Andrew
Yeah, yeah. so So I can just redirect to a page and then load the JavaScript on that.

16:38.57
Sean
Gotcha. Gotcha.

16:41.48
Sean
Yeah.

16:42.48
Andrew
I was just like, I was for whatever reason was trying to avoid that. But yeah, that's what I'll do. It's not that hard.

16:48.30
Sean
That's okay. I got you. I also kind of hate thank you pages for like this part of the thing.

16:52.68
Andrew
Yeah.

16:53.15
Sean
Like, unless it's good to get a demo.

16:53.99
Andrew
Yeah, I wanted to just have like, yeah, I wanted my own buttons with my own styles, first of all.

16:56.64
Sean
Yeah.

17:00.17
Sean
Yeah.

17:01.06
Andrew
And then I gave up on that.

17:01.02
Sean
yeah

17:01.98
Andrew
I was like, fine, fuck it. After fighting with them for like an entire day, I was like, fine. I even talked to their customer support, and they're like, yeah, we're not going to support that. And I was like, fine.

17:10.25
Sean
Yeah.

17:11.12
Andrew
And I don't feel like building an API endpoint for this one thing. I'm like, that's stupid. So if i I could also switch back to Kit,

17:15.56
Sean
Yeah. Yeah.

17:21.08
Andrew
because they have an option where you can, they'll give you like your form as a JavaScript embed or an HTML embed.

17:25.61
Sean
raw HTML.

17:28.37
Andrew
And then you've got all the raw HTML and you can just customize it yourself and whatever. It's fine. I'll just do a redirect. I just need to like, I need to get into like scrappy mode, stop caring about the details and just like get shit done mode.

17:43.05
Andrew
But I keep getting hung up on some of these little things.

17:46.07
Sean
I mean, I think there's value in it. I think you could like, like now that you've done so much CMS research, you could have like a CMS hunter.com or like now that you have like, if you do enough research on email, like embeds, you could do like a, I don't know, email hunter.com sort of thing.

17:59.54
Andrew
Yeah.

18:01.94
Andrew
i was I was actually wondering, I don't think email octopus has enough users to make this worthwhile, but I was like, you could build a microsass that's just like the endpoint for the email octopus like API that calls the, and it's just like, you create an account, you plug in your API key, and then it gives you a yeah URL.

18:07.23
Sean
Yeah.

18:14.65
Sean
yeah

18:21.19
Andrew
And then you just like, you set up a your own form and just re redirected at this yeah URL. And I was like, I'll build a microsass. And then ah I I started thinking, There's probably like other examples like that where someone wants like, yeah, someone wants like a little micro endpoint, like ah ah a single endpoint that just does a thing.

18:32.88
Sean
Oh, HubSpot. hu spot Yeah.

18:41.12
Andrew
And so I was like, and then I was like, I'm just reinventing serverless.

18:46.03
Sean
Yeah. Yeah, yeah, yeah, yeah, yeah. Oh, well, I think like the next next step is just becomes zappier, right?

18:52.28
Andrew
Yeah.

18:53.20
Sean
OK, yeah. It sounds like email goes has the same problem as HubSpot with its form, like how annoying it is to do form stuff. So you could, yeah.

19:06.00
Sean
Well, that sounds fun. That sounds exciting.

19:09.46
Andrew
Not fun at all.

19:10.14
Sean
but

19:11.53
Andrew
Yeah, I need to just like finish up these last couple little details on the website and then just get it launched so that it's live. and Because what I really want to be doing is I want to start, the whole reason I'm building a custom website instead of just sticking with card is so that I can start doing more marketing shit.

19:25.52
Andrew
Start writing content, doing some lightweight SEO stuff, and and getting getting that out there. but I need to just like push through these last couple little details and then just get it done.

19:37.89
Andrew
Yeah. yeah so And then we're also, I don't want to just like hog the mic here, but where yeah so we're also, um we've got some wireframes.

19:43.86
Sean
No, it's okay. Tell us about Meta Monster.

19:55.96
Sean
Uh huh.

19:58.25
Andrew
how How horrible would the podcast content be if I just had you actually go through the wireframes and give me your reactions?

20:08.85
Sean
I think, I think our, our listeners will enjoy, I think our listeners and our podcast scanners will enjoy it.

20:17.03
Andrew
All right.

20:18.87
Sean
nice.

20:19.96
Andrew
Here's the link. Do you want me, do you want to just click through it or do you want me to talk you through it?

20:27.56
Andrew
you Like, would it be better for me to talk you through it and then and then you can tear into me after the fact?

20:36.16
Sean
No, talk me through it. Talk me through it. I did i just just clicked through like the first five things that I'm liking when I see it already. So talk me through it.

20:42.11
Andrew
Sweet. Yeah, so the first page, the very first thing you do when you come to MetaMonster before you have any new sites, you got to give us a site. So you input a URL and you start a crawl.

20:53.62
Sean
Yeah.

20:54.08
Andrew
And then we pull all of the pages from your website and all the issues associated with those pages. And then the core of the app is two pages, your summary view and your pages view.

21:05.18
Andrew
And so your summary view gives you like some stats like total pages crawled, number of pages with issues. And then it gives you a list of all your issues with the number of pages that have that issue. And then from here, you can just go ahead and click fix it now on any of the issues and we'll just like use AI to generate fixes for all of those pages.

21:26.90
Andrew
Or you can click into the pages page. That's kind of hard to say. this is like your detail page. And so here you can filter your pages down by like a specific issue type for page titles or meta descriptions. You can generate a fix for a single issue.

21:46.66
Andrew
Or and you can optimize all of the pages for your given filters. So like if I go back to summary, I click Fix It Now. Then I fixed all of my missing page titles. And then I can also like i can see all of my pages that have been fixed. there's a lot It turns out there's a lot of little nuances in here that we're trying to figure out of state stuff. like fixes versus edits like you know when and then what happens if like an issue gets fixed and then gets unfixed and then like what's the difference between an edit and an optimization there's like a lot of little details and like a lot of different types of filters that we've been talking through and so it's been more complex than we thought it was going to be to get to like something that feels intuitive here

22:17.96
Sean
Yeah.

22:34.99
Andrew
But that's like the basic core of the app. And then and if you're on the summary page, you'll get the full experience for this. But you can hit Publish, pick a CMS, set it set up your like CMS connection, and then you can hit Publish.

22:49.74
Andrew
And in theory, it'll you know publish it out to your CMS.

22:54.71
Sean
So, so when I click fix, when I click fix it now, it doesn't actually fix it.

22:55.09
Andrew
Yeah.

22:58.15
Andrew
Yeah.

23:01.09
Sean
It just saves a setting on the, on, on meta monsters version of the page as the fix.

23:08.67
Andrew
Ooh, good point. Yeah. So we're fixing it in meta monster, but you still have to publish it to make your fixes go live.

23:14.04
Sean
Yeah.

23:15.57
Andrew
So that might, we might want to reframe, reword that button.

23:15.75
Sean
Yeah.

23:18.78
Sean
because like the other option is the other option is like sync your website first because okay which I like better and here's why

23:26.49
Andrew
Yeah. Okay.

23:33.84
Sean
One, not all websites have site maps and sometimes websites just put their site, like sometimes websites do site map underscore index dot XML, sometimes people do site map whatever. I'm sure you could generate a list and then generate possible directories and you can hit all those sub directories but like WordPress rank math always does like ah like ah will always generate like like a sitemap underscore pages that ah yeah.xml, sitemap underscore post at.xml, et cetera.

24:02.55
Sean
And then they're like mini sitemaps and other sitemaps. Greynoise, or for example, like I think has like 12 sitemaps, for example, or or IP info has like like a bunch of sitemaps because you don't want your sitemaps to be more than like an X amount of pages or X amount of entries.

24:22.01
Sean
Sorry, you're you looking right there.

24:22.49
Andrew
I think I'm losing you. yeah yeah what Are you saying this because like you're thinking we can't crawl, do an external crawl as efficiently? So like you're saying sync your website first so that you can get the data from the CMS rather than getting the data from doing an external crawl.

24:34.75
Sean
Yeah, yeah, yeah.

24:39.01
Sean
Yeah, exactly.

24:40.37
Andrew
i don't think we That's a good point. My initial gut to reaction to that is like we want to see your site as Google sees your site. And so I don't want to see the internal version of your site. I want to see like what Google is finding.

24:55.52
Sean
That's fair. That's fair.

24:59.24
Andrew
Because like i i I need to know if like if Google can't find your site map, I need to know that Google can't find your site map.

24:59.27
Sean
Google?

25:07.79
Sean
But you give Google your sitemap most of the time, which is which in this case, you have to give you would you would give MetaMonster your sitemap that.xml, which is also a valid way to do

25:10.13
Andrew
True. True, true, true. Yeah.

25:19.49
Sean
You just have to pound it.

25:20.05
Andrew
Yeah, that's an interesting point is like, yeah, be like, Hey, not just your URL, but point us at your site map or something. cool.

25:26.36
Andrew
Cool thoughts.

25:27.58
Sean
yeah i think But yeah.

25:30.75
Andrew
And so yeah, there's, there's two parts of this then there's, there's like one year, you're quickly noticing that like,

25:30.87
Sean
i mean like I also like...

25:41.94
Andrew
Our crawl may not work as well as we think it's going to. So that's, that's one thing to solve.

25:44.17
Sean
Go ahead.

25:46.36
Andrew
But then the other piece that you pointed out, that's like a different issue is like thinking about when do you sync updates to the site?

25:46.27
Sean
Mm-hmm.

25:56.64
Sean
Yeah.

25:57.11
Andrew
And I think our assumption right now is we want that to feel kind of manual. Like you're manually pushing updates out because we don't want. Like imagine you generate fixes.

26:08.04
Andrew
What we've heard is most people like aren't going to trust the AI by default. So they're going to want to generate fixes and then they're going to want to review those fixes. And so I don't think I want fix it now to immediately push your fixes live until you've had like, I think it needs, we want it to be an intentional decision to like push fixes live.

26:25.84
Sean
Yeah. Yeah. Yeah, I agree. think that was the other thing that stuck out to me. as So let me just there was to close the circle on the previous thing.

26:38.24
Andrew
Yeah, yeah, sure.

26:38.53
Sean
I would prefer the experience be enter a yeah URL and then have a fallback for we couldn't find your site map.

26:48.69
Sean
Enter the thing of your site map, because sometimes people are weird and will do whatever or are just wrong, right?

26:54.12
Andrew
Cool.

26:53.100
Sean
But I would rather just because I like, you know, you go between RankMath and Yoast and everything, like they follow the same patterns generally. Webflow is always slash that map at XML, for example, and we'll never change past that.

27:04.91
Andrew
Yeah.

27:07.09
Sean
So I like that. That was one of the things I liked.

27:09.78
Andrew
Okay, cool.

27:11.15
Sean
And I like the scan that all that looks sweet, I think. When it got to the fix it now part for each issue,

27:19.04
Andrew
Yeah.

27:23.10
Sean
Fix it now I think is a fundamental is is scary.

27:26.20
Andrew
Okay.

27:27.03
Sean
I think I would want to see the fix and choose the deploy the fix. Kind of like what you're saying.

27:33.28
Andrew
Yep.

27:34.03
Sean
I know that it's like in in this case, like it's it's just like a matter of like verbiage, but I think you have like fix it now then publish.

27:39.02
Andrew
No, that's good feedback. Yeah, that's great.

27:42.42
Sean
The other thing is like, you know, like I'm looking at this menu description missing, there's five hundred three pages and then like, like clicking on fix it now makes me think like, um it really going to update five hundred and three things all at once?

27:59.55
Sean
And then, like, like if it's entering metadata information that's missing. That's a lot better than like, like, my my fear would be, if you think my meta description is too short or too long, I may have intentionally written something there and now I don't know what gen AI is gonna do to it, right? Like if I if i write like miscreants dash cybersecurity create, like like we are, we are, I don't know, cybersecurity creative agency, for example. And like, yeah, like that's not the best. We probably should be writing a little bit more and you you can probably generate more. But if I click fix it now, I'm going to see, Like like I'm gonna see like whatever new thing get generated There's also the other now that I'm now that I'm on a roll here Not knowing like a before after is kind of like sus to me

28:57.20
Sean
about, like, if you've rewritten my meta description, I don't really know what it used to look like when it was human written. I don't know how important that is for your users for for what it's worth, but i' just it's just clapping to my head. and then And then lastly, like, I just have paid like some pages I care more about than other pages.

29:13.94
Andrew
Sure.

29:16.93
Sean
And then

29:18.80
Andrew
Have you clicked through? So all all of that sounds like feedback on the summary page. If you click through to the detail page,

29:27.42
Sean
the detail page is that just yeah i've I'm sorry I've just been hitting the arrow key I have what happens if I so if i if I check fixed it clicks the ones that say fixed right unless am I missing something

29:29.66
Andrew
the pages tab.

29:48.84
Andrew
I don't know. I don't know what you're trying to do.

29:51.62
Sean
Oh, sorry, I'm on the pages step i'm on the pages and tab.

29:55.38
Andrew
Yep.

29:55.48
Sean
I'm on the pages tab. I can see like a before and after between the two screens. Right, I can see like. like pages.

30:07.54
Sean
I'm on the pages tab. I can see, you know, the first five pages at the moment because it's it's like desktop view. And I can see like there's some that say too long and some they say too short and some they say missing.

30:19.22
Sean
I see the option to click like optimize all or I can click like optimize page titles, optimize meta tales, et cetera. And then I can now I can click fixed, which shows me like fixed page titles.

30:28.60
Andrew
Yep.

30:31.90
Sean
That's what you're talking about.

30:33.15
Andrew
yep

30:33.39
Sean
Yeah, yeah. Yeah.

30:35.62
Andrew
Yeah.

30:36.04
Sean
Why do you ask?

30:37.33
Andrew
Well, you know if you're if you're optimizing from the summary page, then yeah, you never see the the human version. But like the idea is if you care about all those details, then you come to this you come to the Pages tab, and you like you narrow down what you're optimizing, or you optimize one by one.

30:54.02
Andrew
or you like yeah you sort of you One thing that's occurring to me is like we might want to have an option to like remove a page.

30:54.95
Sean
Yeah. Yeah.

31:05.88
Andrew
like Like you said, if there's like a couple of pages where you've got specific stuff and you're like, I don't want to touch that. yeah We don't have great filters right now for like filtering out an individual page.

31:16.04
Andrew
So we might want to just be like, just remove this page. So that's an interesting idea. Yeah, we debated having before and after.

31:22.30
Sean
Yeah.

31:28.47
Andrew
But like it just gets really like busy really fast.

31:30.68
Sean
Yeah.

31:33.24
Sean
Yeah, agreed, agreed.

31:36.06
Andrew
Yeah.

31:38.17
Sean
I mean, there is like, uh, like maybe you don't have to show it.

31:37.36
Andrew
Hmm.

31:43.34
Andrew
Hmm.

31:43.23
Sean
Maybe it's just like a toggle that shows you the diff of, of what you fixed, like it, like I would only care about what it used to say. If the gen AI did something and it made, made it worse than it already was.

31:57.04
Sean
Right. And like, I can't undo it right at the moment.

31:58.72
Andrew
Sure.

32:03.39
Andrew
Yeah.

32:04.46
Andrew
The other thing that we've been thinking about is like we were trying to treat your, your website as the source of truth. and so like you could, you could like recrawl and then it'll just pull whatever is on your website right now.

32:19.14
Sean
Gotcha.

32:20.54
Andrew
and And we've been talking about like how to connect between crawls, like how to show, like hey, this changed since the last crawl, and doing some of that stuff, but like also trying to avoid scope creep and keep it honed in for MVP.

32:34.47
Sean
Yeah, yeah.

32:37.16
Sean
Yeah.

32:38.42
Andrew
Yeah, i'm I'm hearing you. I think some version, some way to like if if you do a big edit, a big optimization of like multiple things, having some way to like store the the past state and like, you know, toggle between it.

32:55.86
Andrew
Yeah.

32:55.52
Sean
Yeah,

32:56.07
Andrew
Sounds like it might be important.

32:59.36
Sean
yeah maybe. I think i think like and think seeing the diff is nice. think seeing the diff is nice also because like I have to deploy after, right? I'm i'm clicking fix inside of MetaMonster and then I have to and go and like actually make it do something. In my head, I also think maybe that's something I care more about that for something that isn't page title or meta description issue related. like

33:30.08
Sean
It might be like H1 related. Right where I like don't want to like like the H1 is just the more critical issue or more more more critical website like element that.

33:44.35
Sean
I may not agree with the fix that that AI has provided, and I may want to undo and go back.

33:52.46
Andrew
Yeah.

33:52.23
Sean
But.

33:52.62
Andrew
And undo is also a good, a good point. Like.

33:55.64
Sean
Mm hmm.

33:56.65
Andrew
if you do generate having a quick like undo or revert or something. Yeah, that's a good point. Okay, cool.

34:03.19
Sean
No, but I like it.

34:04.86
Andrew
Cool, cool.

34:05.58
Sean
ah ah Like, like, I think it's, I think. I think your instinct to just do the yeah URL is right also because like exactly what you're saying about you want to see like I think you can do more than a scan right not for this version but I think like if I give you my URL I think you should just run it into lighthouse at the same time and then I think you should run it I think you should just run the the just the URL sorry without the dot-com just like the wow what is it called the domain name

34:33.68
Andrew
Uh, the slug or the domain.

34:34.56
Sean
Yeah. Yeah. No, not the slug. The, the, the, like the root per main without the dot com or dot whatever, and just throw that into Google and show me what the first first five, like, like, tell me how it actually shows up as a Google search snippet.

34:39.02
Andrew
Yeah.

34:48.73
Sean
cause it's a brand new name search kind of at that point.

34:48.45
Andrew
Yeah. Yeah.

34:52.40
Sean
like I think you could do a lot.

34:52.78
Andrew
doing some SERP stuff would be would be really cool.

34:55.14
Sean
Yeah.

34:55.82
Andrew
The other thing that i I think one of the first things we want to add is a Search Console integration so that we can, if we have your Search Console, we can pull your sitemaps from Search Console if they're there.

34:58.28
Sean
Hmm. Makes sense.

35:06.26
Sean
Mm-hmm.

35:09.28
Andrew
We can

35:08.10
Sean
Mm-hmm.

35:10.58
Andrew
Like right now, we're planning on having the AI guess the keywords.

35:14.27
Sean
Yeah.

35:14.53
Andrew
But like if we have Search Console, then we can get your keywords the keywords your page is ranking for right now from Google. We can get click-through rates of your pages so that we can have an additional like issue that's like, hey, low click-through rate on a title or something like that.

35:33.00
Andrew
And do do some really cool stuff like that.

35:32.84
Sean
Well.

35:36.28
Sean
Oh, so something streaming frog does not have is...

35:39.40
Andrew
They do actually integrate with with Search Console.

35:39.52
Sean
Oh, okay.

35:43.28
Andrew
Yeah.

35:42.82
Sean
Never mind. I'm just bad at streaming frog. Why do I pay this money for for this goddamn tool? I see.

35:50.14
Andrew
i don't i don't I haven't used the Search Console integration, so I don't know what it does and how it works.

35:50.90
Sean
I

35:54.18
Andrew
But I know you can connect to your Search Console and pull some data from there.

35:57.49
Sean
Gotcha.

36:02.03
Sean
you You said something that I like indexed on about not wanting to wanting the website to be the source of truth.

36:07.82
Andrew
Yeah.

36:08.68
Sean
Is that like and MVP you want the website to be the source of truth or the opinion in terms of how you want to build the product?

36:15.20
Andrew
It's turning into an opinion. I wouldn't say it's set in stone yet.

36:16.70
Sean
OK.

36:18.70
Andrew
like we're in For right now, we're not launching planning to launch with a JavaScript snippet. And so we're trying to differentiate from some of the other tools that are going the JavaScript approach.

36:25.28
Sean
Right. Right.

36:31.84
Andrew
and Part of that is like not having your data locked up in us. And then part of that is, like again, if you think about, like we want we care about like what Google sees, then like what Google sees is the website. And that's like and so like and it's it just simplifies ah ah sorry simplifies some of the crawling dynamics and like how you handle recrawling a site and stuff if the website is always the source of truth because then like you can make optimizations, you can recrawl, you can go back to the last crawl and publish those optimizations, recrawl again, you've got the new optimizations in there.

37:03.74
Sean
ye

37:10.50
Andrew
So it just like it simplifies you know some of the state management stuff and takes that off of our plate a little bit and says, like okay, state is just owned by the website.

37:15.16
Sean
and Gotcha.

37:20.89
Andrew
And I think it just like kind of fits with like what most people's goals should be, which is like one of the other things we've been talking about a lot is pricing and specifically like where do we charge for things.

37:34.54
Andrew
So like we don't want to be like there's kind of the spectrum we could go on where we're like fully credit based where like every time you click generate on anything that counts as a credit.

37:47.17
Andrew
And then the other end of the spectrum is like You get five sites or something, and you do whatever you want with those five sites. And so I think what we're landing on is something related to pages. Because my goal is I don't want you to be stressed about, oh, do i can I click regenerate? I didn't like that first generation. I want to see what it comes up with if I try it again. But I want someone to be able to scroll through and like click Generate, Generate, Generate, Generate. Oh, yeah, that one's good. Let me just tweak it a little bit.

38:21.23
Andrew
And so i I want people to stress as little as possible about how much they're using the tool. And so what we've been leaning on, which is a little scary, is pages published.

38:31.71
Sean
Hmm. Hmm.

38:34.72
Andrew
So like we we don't actually charge you. You can do as much as you want inside of MetaMonster.

38:38.24
Sean
Hmm.

38:39.52
Andrew
And we don't charge you until you export in some way, whether it's download a CSV, export via a CMS integration, export via API or whatever.

38:50.66
Andrew
and We don't charge you until you're getting the data out, because that's when you're actually getting value is like once the data is moving from MetaMonster to your website.

38:50.64
Sean
Yeah, yeah.

39:00.83
Sean
Right, right.

39:02.84
Andrew
It's a little scary because like there's cost associated with doing generations.

39:07.15
Sean
Hmm.

39:07.58
Andrew
And so if we just like if if we're taking some of the limits off of that, then it's like a little nerve wracking. But I think we should generally like worry about cost later.

39:14.83
Sean
Hmm.

39:19.16
Sean
Yeah, I think that's what I think that's what bolt.new does as well, is I just paid for it today.

39:26.69
Andrew
Mm-hmm.

39:31.12
Sean
But I think the actual like AI creation of the of the thing uses a lot less credits than hitting the deploy to Netlify button. like It gives you like a free 60K credits a day, and like the moment I hit deploy to Netlify, it dropped alt.

39:39.32
Andrew
Cool.

39:44.96
Sean
I got to deploy three times, and then I was like, okay, this is worth paying for, because it's made all these fixes.

39:50.25
Andrew
Yeah.

39:50.84
Sean
And I can see the, yeah, like I can, I can see how like, you mean that that's like the get value button, right?

39:58.70
Sean
So I don't think that's wrong.

40:00.22
Andrew
yeah

40:00.89
Sean
I think I think you just it just has to be like incredibly transparent and clear about what is costing them the money. So like for example,

40:11.65
Andrew
Yeah.

40:13.66
Sean
is it like like let's say I make multiple changes to the home page. like if i make the change like If I have 10 credits, is it that every time I make a change to the home page and then I hit publish, that's a use of a credit?

40:18.40
Andrew
Yeah.

40:28.21
Sean
Or is it pages monitored and published where It doesn't matter how many times I change the homepage. Publishing it doesn't decrease, like 10 credits it means I get to publish 10 different pages as many times as I want.

40:45.31
Andrew
I think I want it to be the latter.

40:47.45
Sean
Okay.

40:46.95
Andrew
like I think we want to be, at least to start, like we may have to walk this back, but I think we want to start as generous as possible. um And so like I think what it is is a URL.

41:00.78
Andrew
like

41:02.16
Sean
Yeah.

41:02.48
Andrew
Each month, you get 500 URLs, 500 pages. you And if you publish updates to that page twice, it's still just one page that you have published updates to that month.

41:17.10
Andrew
And so you get to publish as many updates as you want to 500 pages per month.

41:22.44
Sean
right

41:23.08
Andrew
And then the next month, like if you publish an update to that page, a third update to that page in a new month, that's one page for that month.

41:31.70
Sean
Got it.

41:32.83
Andrew
I think, I think that's, but like we may have to do it where it's like every time you hit publish, it's like, how many pages are we publishing updates to?

41:32.63
Sean
kind of Got it, got it, got it.

41:40.92
Andrew
Okay. That that's then your page counter is going down.

41:44.64
Sean
I mean, at that point, just abstract it with credits and give them like two million credits. You know, it'll. Yeah, I mean, I like I like the the the first approach of like buy your L because I think, you know, if I've if I've if I've paid for five hundred yeah URLs, right, I've fixed five hundred.

42:04.54
Sean
If I'm like, a if I'm if I'm buying this, I'm a serious like, I don't know, I'm like a mini Forbes or online magazine. Go.

42:13.03
Andrew
I think more often you're going to be an SEO agency or ah ah an SEO freelancer, but yeah.

42:16.93
Sean
Sure, sure, sure. Yeah, yeah. I guess my point is like of the site that I'm like, I'm working with a website that's going to have a lot of pages that I care about. And if I've fixed.

42:29.40
Sean
Like I like that at the month I get in another allocation of 300 URLs because maybe I've fixed all of 20 I don't know my 2019 blog posts.

42:41.82
Sean
I don't really care about them anymore. I have way more content being created. Like I'm not touching these anymore. So like I don't want these spinning taking up slots.

42:48.01
Andrew
Mm hmm.

42:49.90
Sean
So the next month I'm working on all this new stuff, which is pretty cool.

42:50.45
Andrew
Yeah.

42:55.10
Sean
Yeah, i think I think that's pretty cool. I think like i mean, I think there's like add-ons you can do, right? Like auto-fixing, auto-publishing, stuff like that too.

43:03.25
Andrew
Yep.

43:04.95
Sean
And maybe that's two credits instead of one credit or something, because it's always watching and publishing.

43:05.97
Andrew
100%.

43:10.85
Andrew
Yeah.

43:12.24
Andrew
The other, for some reason I, I like my skin crawls when I hear the word credit, like I'm trying as hard as possible to stay away from actual, actual credits.

43:17.51
Sean
you

43:21.00
Andrew
But like, I might just end up having to do that. Cause it might be the simplest thing. But yeah, what i' what I'm definitely trying to do is I don't want people to feel like, oh, should I hit this button or not on like Generate?

43:33.46
Andrew
like should i should i like I want people to use it as much as they need and then like and not be like stressed about it.

43:39.98
Sean
Yeah.

43:44.16
Sean
Yeah.

43:45.36
Andrew
The other thing is like I know one of the features that I really want us to add as soon as possible is image alt text.

43:46.02
Sean
Yeah. Yeah.

43:50.62
Andrew
and like Does that still count towards like a page limit, or is that now a separate thing that like you have you have pages for page metadata, and then you have image credits that are like their own separate thing?

43:57.95
Sean
yeah

44:06.79
Andrew
I don't know yet.

44:06.99
Sean
Yeah. Yeah.

44:09.89
Andrew
Because images are going to require their own set of APIs, like different set of different costs, different sort of structure on our end.

44:17.01
Sean
Yeah.

44:18.59
Andrew
I'd like to abstract that all away from the user and just be like, nope. If you've got an image on a page that you want to update, that just counts as an update on that that page.

44:26.66
Sean
Yeah.

44:27.63
Andrew
And we just care about how many pages you're updating.

44:30.18
Sean
Yeah.

44:31.91
Andrew
But we'll see what what that's that's a problem for future entry.

44:34.97
Sean
yeah Yeah, I can feel like, I mean, it's not just image all text, right? It's like image size. Like, do you want me to compress it for you?

44:42.11
Andrew
Yeah.

44:43.75
Sean
All that sort of stuff. Like, I don't, I think Webflow might have just released this as a feature.

44:49.24
Andrew
They, they auto compress things and like, I think you can turn on like auto conversion to WebP.

44:53.71
Sean
not Not in the CMS.

44:55.40
Andrew
Oh, okay.

44:56.36
Sean
Or in the, I forget what came out in and the most recent Webflow conference.

45:00.16
Andrew
There's something, there's something around that that they rolled out. Yeah.

45:03.50
Sean
yeah Yeah, they've had the they've had compressed for a little bit, but I don't remember if they have the CMS. But anyway, point being is like like that's their compression thing. I don't maybe I don't want to do with it. I don't know. um um Regardless, they us don't have the alt text feature, which is which is like like I i would just pay for the tool just for you to write alt text for me on every single image and like mark it as decorative or descriptive depending on whatever it is.

45:13.73
Andrew
Yeah.

45:27.93
Andrew
Yeah.

45:28.42
Sean
Right. know

45:29.97
Andrew
By the way, one of the questions Austin's already asking is, like when we get to that point, should it be another feature of MetaMonster? Or is that its own separate tool? Is that ImageMonster? And then we've got LinkMonster.

45:41.24
Andrew
And we build like a little suite. And you've got a little army of monsters working for you.

45:44.68
Sean
la

45:46.03
Andrew
And each one's a little bit different.

45:47.47
Sean
I like it. I like it.

45:49.36
Andrew
i I am inclined to say I want to keep adding value to MetaMonster and making MetaMonster more powerful.

45:48.86
Sean
I like it.

45:55.88
Sean
Yeah.

45:56.28
Andrew
like That's still my gut, in part just because like running multiple tools is a pain in the ass. It's like more administrative work. but But it's interesting.

46:02.76
Sean
I Yeah, it is...

46:10.45
Sean
I think you should be part of your branding, you know? I think you can have little tiny monsters that all that all do different things and they're all like, you know?

46:17.09
Andrew
Yeah.

46:17.00
Sean
Yeah. yeah oh so Also, so like it'd be kind of cute to have like an animation of monsters like hitting your website and doing things, because like, that this Figma prototype, the biggest lie on this Figma prototype is how fast you think it takes to crawl 2,000 pages into one year.

46:24.43
Andrew
Oh. Oh, yeah, yeah, yeah, I know. it's what the I've showed it to one one design partner so far, and they were like, they're like is this is this real? And I was like, no, no, no, no, no. And he was like, oh, I was wondering how it was so fast. And I was like, LOL, I wish. LOL.

46:50.59
Sean
I was like, you have a crawler that calls this clink, they all pay you money right now.

46:55.44
Andrew
Yeah, that ends up being the real thing is we just like, we, we build a really fast crawler and people are like, fuck the AI.

47:03.27
Sean
Yeah.

47:03.72
Andrew
I don't care. Just give me that crawler.

47:04.61
Sean
Yeah.

47:07.14
Sean
Three times the speed of screaming frog. Yeah. there's an issue.

47:10.12
Andrew
I mean, one of the things is like, I don't know that we, like, we're not going to do this anytime soon, but screaming frog lives on your, like your little dinky laptop and yes, laptops are powerful, but like,

47:11.57
Sean
Mm hmm.

47:23.70
Andrew
we're building this as a cloud application. We can scale up our infrastructure if we want to. And so if it if it makes sense, we could throw beefy machines or like large bandwidth or like scale that shit up and down.

47:36.49
Andrew
like We could do all of that stuff someday if we want. We'll see.

47:40.85
Sean
I think the other benefit you have that's really cool here is that I didn't realize when you first told me about this. I don't know. There's like, I don't know. There's like a single pane of glass for ah ah SEO tools.

47:54.83
Sean
Like, you know, if you're an SEO person, you use what SEMrush, Ahrefs sometimes use both. You're using all these sorts of things, screaming frog.

48:01.80
Andrew
screaming frog, a bunch of like, a bunch of spreadsheets.

48:05.40
Sean
exactly like why why not just have a thing where you can see it all together like why like I would want to integrate search console and I mean you're already gonna build a search console stuff but I might as well like you might as well give me a lighthouse so like a little for a little lighthouse things you might as well give me you know XYZ sort of thing and yeah mm

48:26.31
Andrew
Yeah, maybe, maybe that could dilute our positioning. Like we might, cause like it's very quick to suddenly become screaming frog where you've got this massive bloated, hideous interface that does, yes, it can technically do anything, but doing anything is hard.

48:42.73
Sean
Yeah.

48:43.77
Andrew
and so like, I want to be careful that we don't go that route.

48:43.62
Sean
Yeah.

48:47.18
Andrew
Like, so we're going to be, we're going to be careful about what we actually do add and what we don't, but, yeah.

48:47.42
Sean
For sure.

48:51.90
Sean
Yeah.

48:53.88
Sean
Yeah.

48:54.25
Andrew
I agree with you. I think there's a ton of potential, like you can grow this as much as you want. It's just like, how much should we.

49:02.17
Sean
Yeah, yeah, yeah, 100%. Okay, last thing for me on this.

49:10.69
Sean
I am wondering how useful your summary page is built like this.

49:18.02
Andrew
Okay. Cool.

49:20.53
Sean
Because like, like, page title to like, like, I don't know if I

49:19.85
Andrew
Cool.

49:30.37
Sean
I don't know because the numbers numbers are fake here right so so i'm I'm kind of going about this with like a website where I have literally two thousand three hundred pages and fifteen thousand sorry yeah and fifteen hundred pages with issues where at that point I'm like it's kind of like I don't like

49:33.28
Andrew
Yeah.

49:37.94
Andrew
1,500 issues. Yeah.

49:53.47
Sean
like I would never hit fix it now on 428 page title too long issues because like I just don't have the context for it so I'm always gonna hit view pages and kind of go by it one by one.

50:05.80
Sean
It makes me kind of wish like if you scrawled this you gave me more of a...

50:06.40
Andrew
Yeah.

50:10.09
Sean
One of the things I noticed you crawled this and then you kind of gave me pages is you don't break down root pages versus like you don't tell me this is a page versus this this is a post.

50:18.74
Andrew
Huh.

50:19.40
Sean
versus this is a something else page and like I care a lot more about my home page my company's platform page and that versus like and and I also care about like my blog pages in very very different ways

50:33.05
Andrew
Sure.

50:34.42
Sean
you know if my i don't know if my partner page never ranks that's a lot better than like i don't know my my most important blog post as part of my new content campaign doesn't rank or i don't know something like that that's like yeah

50:49.20
Andrew
Yeah. Okay.

50:51.53
Andrew
Yeah, for sure. cool. I'll give that, I'll definitely give that some thought. I, yeah.

50:58.09
Sean
Yeah, but like you guys are cooking. is there guys are yeah You guys are cooking. I was just sick.

51:04.79
Andrew
You, you mean like, just like you like the direction it's going or you mean it's like moving fast or what?

51:11.43
Sean
Oh, look, both.

51:13.17
Andrew
Oh, okay. Cool.

51:13.39
Sean
Both. Yeah, yeah, yeah.

51:14.46
Andrew
I feel like we're moving slow as dirt. I feel like I'm like, how do I not have this website up a week ago? What's wrong with me?

51:20.15
Sean
Oh, I meant the product, not the website.

51:20.62
Andrew
How do it? Yeah.

51:22.91
Sean
The website is slow.

51:23.31
Andrew
Yeah.

51:23.91
Sean
You got to not spend the thing on the email.

51:24.39
Andrew
Yeah. Yeah. Yeah. Not spend a day fiddling with email signup forms.

51:29.87
Sean
Yeah, yeah you you probably could have built two websites with two different CMSs in the time it took you to figure out the CMS.

51:35.14
Andrew
Yeah. I should have just done Webflow.

51:38.37
Sean
That's okay. That's fine. Could have done WordPress. Should have done WordPress.

51:44.06
Andrew
Nope. I should have, but no.

51:48.32
Andrew
Cool, man. Well, yeah, I appreciate the feedback. Yeah, we'll think about the summary page.

51:50.22
Sean
no

51:52.04
Andrew
I think that that last point is really good. And then, yeah, yeah, let's think about.

51:57.86
Sean
yeah

51:59.37
Andrew
And we're trying to get feedback. We've got feedback from one design partner so far.

52:02.03
Sean
Yeah.

52:03.18
Andrew
I've got one call with somebody tomorrow. where i'll I'll show her this and then hopefully get feedback from a couple other people. so

52:11.25
Sean
Cool. I like this segment. and wonder i wonder what our I wonder what anyone listening thought about us talking about something where they can't see it.

52:21.88
Andrew
Yeah.

52:22.76
Sean
Yeah. Hunter, let us know what you think. but

52:26.40
Andrew
I mean, I I guess I could like link to the Figma prototype in the show notes. Yeah, fuck it. I'll link to the Figma prototype in the show notes. If anyone wants to like see what we were talking about, I'll just there.

52:34.55
Sean
Sure.

52:38.13
Andrew
There will be a link. Click on it. Check it out. Shoot me an email. Andrew at Metamonster dot AI.

52:43.53
Sean
Yeah.

52:44.33
Andrew
Yeah.

52:44.17
Sean
Yeah. Nice. Sick. Cool. You want to wrap it there?

52:50.37
Andrew
one more, I've got one more silly thing to talk about real quick.

52:52.17
Sean
Yeah, yeah. Go, go, go.

52:54.01
Andrew
Another thing that like we shouldn't waste time on, but, but we like, so we don't have a ah business entity yet.

53:01.30
Sean
Yeah.

53:02.23
Andrew
one thing we've been debating LLC versus, uh, C Corp filed as an S Corp because like, which is kind of like, what are our goals for this business? Are we trying to grow fast and sell or are we trying to like,

53:13.51
Andrew
You know, make it hella profitable and just like pull profit out. and so that's, that's like one thing that we're, we're still debating. and then, but then the other thing is like, we've been trying to decide, do we call it meta monster?

53:28.82
Andrew
comma, LLC, or MetaMonster, comma, Inc., or something like that?

53:31.95
Sean
Hmm.

53:32.49
Andrew
Or do we have a more creative name that's sort of our, in case MetaMonster doesn't be end up being the thing that hits, and then we can like we have like sort of a holding company set up that we can we can run with?

53:45.18
Sean
You're telling me you're not going to call it monsters, Inc.

53:49.02
Andrew
So I really, really want to, that was, that was a suggestion.

53:51.61
Sean
OK.

53:53.82
Andrew
and and I feel like we'd get sued by Disney somehow, but like, I don't, like, if we don't, if we don't trademark it and like, it's just a business name, I don't know if they care.

53:54.73
Sean
Uh huh.

54:01.26
Sean
Maybe, yeah.

54:06.95
Andrew
I 100% plan on talking to an attorney and finding out if that's, if we can legally get away with that. If so, we will almost certainly be calling it Monsters Inc. or Monster Inc.

54:17.71
Andrew
or something like that. But we have we have three i have three other names to run by you real quick for the like the sort of MetaMonster holding company.

54:24.62
Sean
Okay. Okay.

54:28.76
Andrew
i've got we have a we have a favorite, and I'm curious if it'll be yours. So top three right now, other than Monsters Inc.

54:36.11
Sean
Okay.

54:37.31
Andrew
Monster Endeavors, Monster Industries,

54:38.81
Sean
Okay.

54:41.82
Sean
Okay.

54:43.08
Andrew
Monster made.

54:45.03
Sean
Oh, not, not the, not like a French maid, like a maid by monster.

54:50.22
Andrew
Oh, yeah, yeah, like made made by monsters.

54:51.08
Sean
Got it, got it. I got it, got it, got it, got it.

54:53.52
Andrew
You you could also do months made by monsters, but I guess.

54:57.54
Sean
Hmm.

54:57.78
Andrew
but But yeah, monster made.

54:58.36
Sean
Hmm. Yeah.

55:04.15
Sean
hold on the first one was what was monsters monster endeavors

55:06.73
Andrew
Monster endeavors.

55:10.42
Sean
second one was monster industries and then monster made I think it's

55:12.44
Andrew
Monster Industries.

55:18.66
Andrew
I can't tell if you love them and are having a hard time picking or if you hate all of them.

55:26.81
Sean
I think i can't get the like the ink no no I can't get the ink out of my head, so so every time I think about it, it's like monsters, yeah, monsters, industries, exactly.

55:28.60
Andrew
Monsters Inc.

55:34.17
Andrew
Monster endeavors, Inc. Monster endeavors, LLC. Yeah.

55:38.57
Sean
So i'm trying to I'm trying to remove that from my, because that's I'm sorry.

55:45.30
Andrew
Your reaction is not nearly as fun. I thought you were going to like cackle, cackle at all.

55:49.66
Sean
i'm sorry i don't know monsters industry industries monsters i feel like i feel like you guys like monsters made the most oh really i see i see i don't know you at all i i see i feel like

55:53.48
Andrew
Yeah.

55:57.88
Andrew
Hm, interesting.

56:05.09
Andrew
No, actually, our favorite is Monster Endeavors. Yeah. That's our favorite, yeah. Oh well. but On that note.

56:18.55
Sean
OK, I think you guys should do something that isn't just monster something. I think there is one thing to do with like monstrous something or wow monstrous efforts, monstrous.

56:32.45
Andrew
Monsters is fun.

56:36.41
Andrew
No.

56:37.31
Sean
OK, like. Or or like the same monster. But sorry.

56:49.05
Sean
Yeah. I don't, I don't not like any of them. I'm sorry. I'm sorry. I'm not cackling at any of them.

56:56.16
Andrew
It's fine. Clearly, I'm more entertained by our jokes than than other people will be. this also it's Again, it's one of those things that doesn't matter. like What you name your holding company has no like no impact on the success of your business. So we'll just pick one and roll with it.

57:16.38
Andrew
All right. On that note.

57:17.72
Sean
Okay, leave us in the comments. Tell us which ones you like if Angela made it based on the vote.

57:25.18
Andrew
the comments that we don't have.

57:26.45
Sean
Yeah, yeah, exactly. Now there's, yeah, I don't think any of our platforms allow comments.

57:31.28
Andrew
Nope.

57:32.16
Sean
Yeah, great. Don't comment.

57:34.16
Andrew
All right, peace, man.

57:35.56
Sean
Cool. I'll see you later. Bye.



What is Small Efforts - with Sean Sun and Andrew Askins?

Two agency owners and friends talk about cybersecurity, design, and the continuous small efforts it takes to build a business.