What does Zendesk’s new AI solution mean for the future of customer experience?
How is the new company Agency reinventing customer success to empower teams?
Can customer-led growth really drive sustainable revenue?
Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by
Gianna Scorsone, Co-Founder and Chief Operating Officer of
Champion, to share her insights on customer-led growth as a strategic revenue driver. She explores how customer marketing can closely align with customer success to improve metrics like win rates, time to close, and retention.
Jump into the action:
(
00:00) Welcome to GTM News Desk
(
01:16) Zendesk’s New AI-Powered Solution for Intelligent CX
(
05:32) New Company Called "Agency" Boosts Customer Success with AI
(
10:25) What is Customer-Led Growth?
(
16:39) Biggest Mistakes In Partnering With Customers To Drive Growth
(
19:19) Driving Customer-Led Growth Across Pre- and Post-Sale Strategies
(
22:13) Should You Source Or Influence In Campaigns?
(
23:45) People-first Customer-Led Growth
To hear Gianna Scorsone’s insights on activating customer champions, designing impactful reference programs, and aligning teams for customer-led growth, check out the extended conversation on the TACK Network:
https://tacknetwork.com/
Our sources from today’s headlines:
What is GTM News Desk?
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Mark Kilens and Rachel Elsts Downey give it to you straight - what you’re doing wrong, what you’re doing right, and how to level up your GTM game. They dish out the latest trends, buyer behaviours, and proven plays you can put into action now. From aligning sales, marketing, and RevOps to closing deals at a clip you didn’t think possible, this podcast gives you B2B’s greatest playbooks and lays out the ‘tactics’ to avoid like the plague.
Mark and Rachel take their decades of collective experience working with top B2B brands like HubSpot and Drift and combine them with the GTM expert insights you need to create an impactful GTM strategy for your business.