What does Zendesk’s new AI solution mean for the future of customer experience?
How is the new company Agency reinventing customer success to empower teams?
Can customer-led growth really drive sustainable revenue?
Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by
Gianna Scorsone, Co-Founder and Chief Operating Officer of
Champion, to share her insights on customer-led growth as a strategic revenue driver. She explores how customer marketing can closely align with customer success to improve metrics like win rates, time to close, and retention.
Jump into the action:
(
00:00) Welcome to GTM News Desk
(
01:16) Zendesk’s New AI-Powered Solution for Intelligent CX
(
05:32) New Company Called "Agency" Boosts Customer Success with AI
(
10:25) What is Customer-Led Growth?
(
16:39) Biggest Mistakes In Partnering With Customers To Drive Growth
(
19:19) Driving Customer-Led Growth Across Pre- and Post-Sale Strategies
(
22:13) Should You Source Or Influence In Campaigns?
(
23:45) People-first Customer-Led Growth
To hear Gianna Scorsone’s insights on activating customer champions, designing impactful reference programs, and aligning teams for customer-led growth, check out the extended conversation on the TACK Network:
https://tacknetwork.com/
Our sources from today’s headlines:
What is GTM News Desk?
Welcome to GTM News Desk, the podcast where Nick Bennett and Mark Kilens bring you real talk backed by real action. Twice a month, we cut through the noise to deliver the essential resources, news, and expert takes you need to create impactful, People-first GTM motions. From trending topics to clickbait headlines, we sift through the clutter to highlight what truly matters in the world of B2B Go-to-Market.
With nearly 25 years of combined experience working with top B2B brands like Drift and HubSpot, we’re sharing our insights and advice to help you navigate the best (and worst) GTM strategies. Whether you’re a startup founder or a CMO, tune in to GTM News Desk for analysis, candid discussions, and actionable tips that prioritize people and drive real results.