Episode 10 — The Customer Confidence Curve
Every customer who signs a contract is excited. And at some point during the build — almost every single one of them will doubt the decision they made. It's called the confidence curve, and understanding it is the difference between a builder who loses customers to anxiety and one who keeps them confident all the way to the door. In this episode Gary Jernigan and Jason Joiner break down the rise and fall of customer confidence — what triggers buyer's remorse, when it typically hits, and exactly what a builder can do to bring a customer back from the edge. This one will change how you communicate.
From Dirt to Door. Let's build.
What is Dirt to Door Podcast?
Every home starts as dirt and ends as someone's dream. From Dirt to Door is where we talk about everything in between — the craft, the culture, and what it actually takes to build homes that change lives. Hosted by the team at CT Homes, this podcast is built for builders who want to be exceptional at what they do.