Content, Briefly

In this episode of Content Briefly, we’ve interviewed Amrita Mathur, VP, of Marketing at ClickUp and discussed strategies for converting their 70,000 freemium users into paying customers, the crucial role of content in driving these conversions, the complexities of navigating a large pool of freemium leads and more.

This episode is brought to you by our friends at Animalz. 

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Timestamps:

00:00 Intro
01:53 Who is Amrita Mathur?
05:59 Figuring out who’s who inside a large ‘freemium’ leads pool.
07:30 Prioritizing marketing efforts into three buckets.
12:19 Challenge in working through 70,000 free sign-ups and getting value out of that.
16:07 Hard-to-ignore importance of content in all marketing efforts.
19:59 Four types of content teams at ClickUp.
23:45 Understanding the target audience’s pain points to create effective campaigns.
27:36 Learn more about Amrita and ClickUp and get in touch.
28:48 Outro

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Useful Links:

Website: https://clickup.com/
Amrita on LinkedIn: https://www.linkedin.com/in/amritamathur/
Amrita on Twitter: https://x.com/AmritaMathur

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Stay Tuned:

► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco

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Content, Briefly is produced by our friends at Minuttia.

Creators & Guests

Host
Jimmy Daly
Co-founder/CEO at Superpath

What is Content, Briefly?

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more.

This podcast is presented by Superpath, the internet's best content marketing community.