Work Less, Earn More

In today's episode, I'll break down the essentials of creating a winning marketing strategy for small businesses, no marketing expertise required. We’ll dive into the straightforward 5W Marketing Strategy, focusing on the 'what', 'who', 'where', 'how', and 'work' aspects to consistently attract customers.


Learn crucial steps like choosing the right product, identifying your key audience, deciding on the best visibility platform, and setting SMART marketing goals. I’ll also share expert tips, including social media mastery, Google optimization, results tracking, and maintaining a growth mindset. Whether you're a seasoned entrepreneur or just starting, tune in to "How to Market a Small Business - The Basics" to empower your business with fundamental skills for success.


Listen to the full episode to hear:

  • The simple yet powerful 5W Marketing Strategy
  • Insights into crucial decisions like choosing the right product
  • Expert tips on leveraging social media effectively
  • Valuable advice on maintaining a growth mindset in your small business journey


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What is Work Less, Earn More?

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!