Welcome to another enlightening episode of the Padel Smash Academy Podcast where we delve deep into the innovative world of Padel. This week, we are thrilled to have Ben Nichols, a mastermind in sports communications and the visionary founder of Padel 22, a groundbreaking communications consultancy dedicated solely to the world of padel.
Ben Nichols is no stranger to the sports industry, having been a pivotal figure in Media Relations during one of the sports world's biggest crisis - the Russian Doping Scandal. With his 17+ years of extensive experience in communications for leading sports events, athletes, and brands, Ben has been a game-changer in transforming the perception of sports events across the globe.
In this episode, Ben shares his inspirational journey from working with the World Anti-Doping Agency (WADA) to realizing the untapped potential in padel’s narrative and founding Padel 22. He talks about his mission to grow and enrich the sport of padel by telling the unique, untold stories that make padel, padel.
Ben will elaborate on the role of strategic communications in reshaping the narratives of sports and how Padel 22 is committed to spotlighting the positive, proactive, and entrepreneurial spirit flourishing in the world of padel. From the sport’s growth in countries like Australia and the UAE to its rising popularity in the UK, Ben's insights reveal the boundless potential and allure of padel.
Whether you’re a seasoned player, a budding entrepreneur in the sports industry, or someone intrigued by the transformative power of stories in sports, this episode is a treasure trove of insights and inspirations.
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