If I wanted to cater to the current algorithm gods, I’d probably talk about how this interview is all about what AI can and cannot do for us. But it’s so much more than that.
Much like the problem with leveraging AI to do all of the heavy lifting, me positioning this episode as “about AI,” would be inauthentic. And authenticity…well that’s really what this episode is about.
Tom Schwab is someone who believes at his core that you’re just One Conversation Away from a profitable…and perhaps quite successful…business. So that’s what he helps people do. He helps them have conversations.
And today, you’re going to learn how to get better at having the right conversations, as well as how to leverage those conversations to build your authority…authentically.
Plus in the PRO show, Tom and I exchange podcast interview horror stories!
Top Takeaways
- Marketing is starting a conversation with someone who could be a great customer. But before you can do that, you need to get clear on what you do, and who you do it for. Obscurity is bad for business.
- When you go on podcasts, you’re having a conversation with potentially lots of people. This means you need to show up, be present, and make the host look like a genius for having you on!
- Go for quality over quantity. When I asked Tom about how to get on more podcasts he said, “More is not better. Better is better.” So use your time wisely, and show up fully for the listeners.
Show Notes
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What is Streamlined Solopreneur: Tips to Help Busy Business Owners Save Time?
What if you could save 12+ hours per week in your business? Being a solopreneur sometimes focuses too much on the “solo” part: doing all the jobs, figuring things out yourself, and spending too much time in your business. But we didn’t start out own solo business to spend all of our time at our desk.
We did it because we want freedom: to travel; to spend time with our family; to watch a movie in the middle of a week day. That’s why Streamlined Solopreneur exists.
Each week, host Joe Casabona talks about how you can build a better business through smarter systems and automated processes. He does this by bringing on expert guests, and sharing his own experience from years as a busy solopreneur parent — so that being a solopreneur feels…less solo.
With every episode, you'll get insights, great stories, and 1-3 actions you can take today to improve your business processes and spend your time the way you want.