Brick and Mortar Visibility

Brick and Mortar Visibility Trailer Bonus Episode 252 Season 1

How to Build Trust, Credibility, and Authority That Sells

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Have you ever wondered how to build trust, showcase your expertise, and dominate your local market? In this episode, we’re diving into the world of E-E-A-T—Experience, Expertise, Authoritativeness, and Trustworthiness—and breaking down how these principles can take your small business to the next level.
I’ll share how Google uses E-E-A-T to evaluate online content and why trustworthiness is the ultimate game-changer for your business. Plus, I’ll walk you through real-life examples from my own dance studio to show you how to apply these principles in a practical, impactful way.
You’ll discover:
✅ How to showcase your unique experience to build a relatable brand.
✅ Tips for demonstrating your expertise and boosting credibility.
✅ Strategies for establishing authority through reviews, partnerships, and content.
✅ Actionable steps to create a secure, trustworthy online presence.
Whether you’re looking to attract more clients, improve your SEO, or simply strengthen your reputation, this episode is packed with insights you can implement right away.
🎧 Tune in now and learn how to build a business that not only stands out but also stands strong!
👉 Don’t forget to share your favorite takeaway in the comments or tag me on social media—I’d love to hear how E-E-A-T is transforming your business!

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.
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In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.  

What is Brick and Mortar Visibility?

Are you a brick and mortar business owner that has put your blood sweat and tears into creating a storefront that lights you up and serves your clients well only to be frustrated that you’re the best kept secret in town?

If you’re NOT hearing your new clients say, “I found you on Google!” then you’re in the right place.

Welcome.

I'm Melissa Rose—mom, business owner, and your straight-shooting visibility coach. I've cracked the SEO code to becoming the top choice on Google in my industry, and now, I'm sharing the secrets on this podcast. Get ready for stories, fail-proof strategies, and practical tips to elevate your brick and mortar presence to the top choice on Google.

So let's get real, because we're about to make your business, “The Only Option in Town!”