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How do you build a purpose-driven business when the market isn't rushing to pay for it? Mary Ellen Schaafsma shares her journey from intrapreneur to founder with Michi Lantz, revealing how tenacity and authenticity fuel growth in the messy middle.
Guest Bio:
Mary Ellen Schaafsma is a seasoned Social Purpose Advisor and the founder of Purpose Pathways Consulting. With ten years at the forefront of Canada's Social Purpose movement, Mary Ellen has empowered many organizations to gain clarity on their legacy for society - beyond profits - and unlock their full potential as engines for growing the good in the world, while growing a resilient business.
As the former director and co-Founder of the Social Purpose Institute at United Way BC, Mary Ellen played a pivotal role in shaping purpose-driven business strategies and programs that have inspired companies across Canada.
Her deep expertise, infectious enthusiasm, and commitment to collaboration make her a trusted guide for leaders seeking to align their organizations with the needs of people and the planet. Her approach combines strategic insight with practical tools, empowering clients to embed purpose into their culture, engage stakeholders, and create their optimal impact as an organization. She is passionate about helping organizations thrive by leveraging their business to generate good.
Find out from Mary Ellen Why Smart Organizations Still Struggle with Alignment, Culture and Momentum:
Get your Coherence Assessment now: https://bit.ly/4oKyt5G
Connect with Mary Ellen Schaafsma
LinkedIn: www.linkedin.com/in/maryellenschaafsma
Website: https://www.purposepathways.ca/
Resources or websites mentioned in this episode:
Mirasee
Credits:
Host & Producer: Michi Lantz
Editor: Michi Lantz
Executive Producer: Danny Iny
To catch the great episodes coming up on Making It, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.
Episode transcript: How to Build a Purpose-Driven Business When the World Isn't Ready coming soon.
Guest Bio:
Mary Ellen Schaafsma is a seasoned Social Purpose Advisor and the founder of Purpose Pathways Consulting. With ten years at the forefront of Canada's Social Purpose movement, Mary Ellen has empowered many organizations to gain clarity on their legacy for society - beyond profits - and unlock their full potential as engines for growing the good in the world, while growing a resilient business.
As the former director and co-Founder of the Social Purpose Institute at United Way BC, Mary Ellen played a pivotal role in shaping purpose-driven business strategies and programs that have inspired companies across Canada.
Her deep expertise, infectious enthusiasm, and commitment to collaboration make her a trusted guide for leaders seeking to align their organizations with the needs of people and the planet. Her approach combines strategic insight with practical tools, empowering clients to embed purpose into their culture, engage stakeholders, and create their optimal impact as an organization. She is passionate about helping organizations thrive by leveraging their business to generate good.
Find out from Mary Ellen Why Smart Organizations Still Struggle with Alignment, Culture and Momentum:
Get your Coherence Assessment now: https://bit.ly/4oKyt5G
Connect with Mary Ellen Schaafsma
LinkedIn: www.linkedin.com/in/maryellenschaafsma
Website: https://www.purposepathways.ca/
Resources or websites mentioned in this episode:
Mirasee
Credits:
Host & Producer: Michi Lantz
Editor: Michi Lantz
Executive Producer: Danny Iny
To catch the great episodes coming up on Making It, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.
Episode transcript: How to Build a Purpose-Driven Business When the World Isn't Ready coming soon.
Creators and Guests
Host
Michi Lantz
Editor
Marvin Del Rosario
Guest
Mary Ellen Schaafsma
Producer
Michi Lantz
Editor
Michi Lantz
What is Making It: How Coaches, Consultants, and Creators Build for Success?
For most aspiring online entrepreneurs, “making it” means achieving success in your business. But what exactly is business success anyway? And how do outwardly successful online entrepreneurs define "making it"? Here at Mirasee FM, we wanted to find out, so we asked a group of diverse online business owners what success means to them. Their answers and insights surprised, moved, and inspired us. In this podcast, accomplished online entrepreneurs discuss what making it means to them, provide tips for online business success, and share important lessons on business and life that they have learned along the way.