1 00:00:00,160 --> 00:00:03,800 Hey, everybody. Welcome to Padoodi and the News for Saturday, October 2 00:00:03,800 --> 00:00:07,360 4th. It's Padoodi and the crew. I've got Norm Domek joining me. 3 00:00:07,360 --> 00:00:10,720 We're talking Prof. G. Scott Galloway. Rugby 4 00:00:10,880 --> 00:00:14,320 and the diary of the CEO in movie theaters. 5 00:00:16,960 --> 00:00:20,160 Streaming to the masses, the podcast ignite 6 00:00:20,400 --> 00:00:23,920 cinema screens and rugby under the lights. From 7 00:00:23,920 --> 00:00:27,600 Conan to BBC, the headlines are clear. The future 8 00:00:27,680 --> 00:00:30,240 of podcast is already here 9 00:00:32,220 --> 00:00:35,340 with Jeff Reville hosting the stories. Break free 10 00:00:35,660 --> 00:00:39,220 Norm the Max beside him bringing that energy. Oh, 11 00:00:39,220 --> 00:00:42,820 dude. In the news. Sing it out with pride. A co 12 00:00:42,820 --> 00:00:46,380 hosted jam on this wild podcast. Right. 13 00:00:46,940 --> 00:00:50,620 What time is it? What? What 14 00:00:50,620 --> 00:00:53,660 time is it? Oh, it's time for 15 00:00:54,140 --> 00:00:57,900 do to the end of the news o duty and of the news. The 16 00:00:57,900 --> 00:01:01,020 only live news podcast about 17 00:01:01,340 --> 00:01:04,200 podcasting from the. 18 00:01:19,719 --> 00:01:22,880 What time is it? What time is it? It's time for 19 00:01:22,880 --> 00:01:26,720 Poduty and the News. The only live news podcasting about 20 00:01:26,720 --> 00:01:30,130 live podcasting from the stage. It's Saturday, 21 00:01:30,210 --> 00:01:33,970 October 4th. We've got six great stories. We are live at the 22 00:01:33,970 --> 00:01:37,690 Poduty Live Podcast Theater in downtown Tarentum, right on Corbet 23 00:01:37,690 --> 00:01:40,970 street, right in the heart of Tarentum, right by the railroad tracks, 24 00:01:40,970 --> 00:01:44,810 Tarentum station and the Praha Bar. We're right here. We just found 25 00:01:44,810 --> 00:01:48,610 out across the street they're renovating this huge building. There'll be a rec center coming 26 00:01:48,610 --> 00:01:52,290 in the next year. There'll be rooms to rent, you have 27 00:01:52,290 --> 00:01:55,410 banquets. There'll be, I think, a church in there as well. So a lot of 28 00:01:55,410 --> 00:01:59,230 things are happening in Tarentum and. And nothing short than just 29 00:01:59,230 --> 00:02:02,990 having my guest here. Very special guest, Norm Domak from 30 00:02:02,990 --> 00:02:06,750 Theta Wave Blue Media is here. Well, thank you for having me. 31 00:02:07,150 --> 00:02:10,710 I'm excited to be here. Norm has been a part of a lot of 32 00:02:10,710 --> 00:02:14,550 events around here. If you're a regular to the Pittsburgh podcast meetups or 33 00:02:14,550 --> 00:02:18,310 we did the global podcast meetup once Norm's been here. He's hosted 34 00:02:18,310 --> 00:02:21,950 his own events here and joined me from some Q and A on stage 35 00:02:21,950 --> 00:02:25,420 before. But now the second guest ever on 36 00:02:25,420 --> 00:02:28,260 Poduty and the News officially 37 00:02:28,500 --> 00:02:32,260 welcoming Norm. I guess I did already welcome Norman back to the 38 00:02:32,260 --> 00:02:35,060 show from the welcoming I just gave him a minute ago. 39 00:02:35,860 --> 00:02:39,620 Well, thank you. Absolutely. It's exciting. I'm excited to be here. 40 00:02:39,620 --> 00:02:43,300 This is an exciting place. And I was just thinking again about 41 00:02:43,300 --> 00:02:47,140 what you said. This is a live show about podcasting. 42 00:02:48,100 --> 00:02:50,800 Podcasting live. Yes. It's very meta. 43 00:02:51,600 --> 00:02:54,800 It's kind of a mind, you know, kind of trying to wrap your mind around 44 00:02:54,960 --> 00:02:58,320 the concept of that because no one else is doing this 45 00:02:58,640 --> 00:03:01,680 you are setting the trend. 46 00:03:02,640 --> 00:03:06,480 I like it. I like doing that. PODUTY! So 47 00:03:07,440 --> 00:03:11,080 we obviously had this theater idea was in my head for like seven years and 48 00:03:11,080 --> 00:03:13,440 I was, you know, how do I get it out and see if it's a 49 00:03:13,440 --> 00:03:17,210 real thing or not? So we opened this last year and as I'm 50 00:03:17,210 --> 00:03:20,970 doing this, like, I kind of felt alone, like on an island. Like, where are 51 00:03:20,970 --> 00:03:24,610 all the smaller independents? I see these actors and 52 00:03:24,610 --> 00:03:28,450 actresses and comedians, they're filling arenas and everybody else 53 00:03:28,450 --> 00:03:31,690 who podcasts is in their home studio or in their basement. 54 00:03:32,250 --> 00:03:35,770 What's the middle ground? Like, how do we get from our home studios 55 00:03:35,850 --> 00:03:39,130 to Madison Square Garden? I think we need places like this 56 00:03:39,690 --> 00:03:43,040 so that we can develop those skills, so that we can get plucked, you know, 57 00:03:43,040 --> 00:03:46,800 and put on the stage at Madison Square Garden. No one's going from 58 00:03:46,800 --> 00:03:50,560 their home studio to a 20,000 seat theater. You've got to 59 00:03:50,560 --> 00:03:54,320 build that muscle up. You got to be comfortable in front of an audience. And 60 00:03:54,400 --> 00:03:57,960 I think these kind of places are going to start popping up just like they 61 00:03:57,960 --> 00:04:01,640 did with music venues, just like comedy clubs did. There's a market 62 00:04:01,640 --> 00:04:05,480 for podcasting and it's, it's coming fast because when we started the show, 63 00:04:05,480 --> 00:04:09,120 I could barely find stories to talk about. And I 64 00:04:09,120 --> 00:04:12,680 wanted to focus on like, it's not just here in Tarentum. This is happening all 65 00:04:12,680 --> 00:04:16,520 around the world. And now we're seeing, I'm sure I'm 66 00:04:16,520 --> 00:04:20,240 showing. Nor my surplus of stories I have. There was 14 in the 67 00:04:20,240 --> 00:04:24,040 hopper plus these six. So maybe we might be going to it two 68 00:04:24,040 --> 00:04:27,840 times a week. I haven't decided that yet. But there's so much happening in 69 00:04:27,840 --> 00:04:30,920 live podcasting and I, like you said, it's 70 00:04:30,920 --> 00:04:34,760 underrepresented, it's not being covered in a lot of 71 00:04:34,760 --> 00:04:38,540 places. Right. And I do appreciate you showing me everything you showed 72 00:04:38,540 --> 00:04:41,860 you. I was able to see behind the curtain back there. Your 73 00:04:41,860 --> 00:04:45,660 production area is amazing. You have a. You have a lot going on 74 00:04:45,660 --> 00:04:49,380 here. And for people who have not been here before, please come 75 00:04:49,380 --> 00:04:52,900 in and check it out. And check us out online. Check out Poduty online. It's 76 00:04:53,300 --> 00:04:56,980 an amazing thing. Well, I know just enough to be dangerous. That's the 77 00:04:56,980 --> 00:04:59,860 secret. Like, I always joke, like, you know why they don't give 78 00:05:00,260 --> 00:05:04,020 gorillas in the zoo hand grenades to play with. They're just 79 00:05:04,020 --> 00:05:07,060 smart enough to figure out how to use them. Right, Right. That's kind of what 80 00:05:07,060 --> 00:05:10,460 this place is like. I don't really know what I'm doing, but I know enough 81 00:05:10,460 --> 00:05:14,220 to be dangerous. And things change very rapidly. 82 00:05:14,220 --> 00:05:17,580 With, with all of the things that are happening with technology, 83 00:05:17,820 --> 00:05:21,660 AI being infused. It's kind of baked in everything at this point. 84 00:05:21,980 --> 00:05:25,820 So just keeping up is, is a job unto 85 00:05:25,820 --> 00:05:29,510 itself. And, and like I, I really appreciate 86 00:05:29,510 --> 00:05:33,110 having guests and what I, this isn't to take away from my 87 00:05:33,110 --> 00:05:36,670 guests or anything, but showing Norm like this is a one man show. 88 00:05:36,990 --> 00:05:40,470 Like all the stories that get put together, the, the AI that writes the 89 00:05:40,470 --> 00:05:44,110 teleprompter, the music that gets written, I do the editing. 90 00:05:44,270 --> 00:05:48,030 But then I showed Norm how I do post production and social media content 91 00:05:48,190 --> 00:05:51,910 all through AI you know, once Norm leaves like I do, I kick into 92 00:05:51,910 --> 00:05:55,720 all the, the post production. This is something that anybody can 93 00:05:55,720 --> 00:05:59,240 do if you have the right tools at your disposal. And without 94 00:05:59,320 --> 00:06:03,040 those tools in the, I mean if this were 20 years ago, this would 95 00:06:03,040 --> 00:06:06,880 be a 30, 40 person operation. Yeah, really. I 96 00:06:06,880 --> 00:06:10,479 mean the graphic arts, you do everything. Yeah, yeah, everything. All the 97 00:06:10,479 --> 00:06:14,120 slides. The one thing that came out during the Stephen Colbert 98 00:06:14,120 --> 00:06:17,960 cancellation was one of the problems with his show on 99 00:06:17,960 --> 00:06:21,710 CBS was it takes 200 people to produce 100 00:06:21,710 --> 00:06:25,270 an episode night. Now they're producing five very high 101 00:06:25,270 --> 00:06:28,710 level episodes. But the cost to produce 102 00:06:28,790 --> 00:06:32,230 that with just the staff of 200 people, that's 103 00:06:32,550 --> 00:06:36,390 substantially more than the two of us sitting here sitting here today. 104 00:06:37,029 --> 00:06:40,550 So you know these types of things. And I'm not at CBS 105 00:06:40,550 --> 00:06:44,270 level quality. I don't have million dollar cameras, but I'm not. This 106 00:06:44,270 --> 00:06:47,670 isn't that far off. I say like this isn't that far off from Saturday 107 00:06:47,750 --> 00:06:51,570 Live, which is a stage in front of an audience that can 108 00:06:51,570 --> 00:06:55,090 broadcast to the world. Like this theater is 109 00:06:55,650 --> 00:06:59,330 Rockefeller center, like where they record sign live. It's not much 110 00:06:59,330 --> 00:07:02,890 different other than the size and the capacity and the talent. 111 00:07:02,890 --> 00:07:06,730 Maybe I'm the Will Ferrell. Well, you know, hey, I'm a little 112 00:07:06,730 --> 00:07:09,330 bit of a local celebrity, but I'll, you know, whatever, whatever. 113 00:07:12,210 --> 00:07:15,970 Well, Norm, we'll get into your plugs at the end. But real quick, what's 114 00:07:15,970 --> 00:07:19,250 the, what's the best way people want to reach out to you, connect with you, 115 00:07:19,330 --> 00:07:22,870 you know, get in touch with Theta Wave Blue Media. Well, our 116 00:07:22,870 --> 00:07:26,590 website is thetawaveblue.com so that's, 117 00:07:26,590 --> 00:07:28,910 that's a good one. We'll have some links in the show notes too, so don't 118 00:07:28,910 --> 00:07:32,390 have to worry about anything. We, we try to keep things as easy 119 00:07:32,470 --> 00:07:36,270 as possible for, for the client. So just whatever, whatever 120 00:07:36,270 --> 00:07:40,030 is easy. We'll have some links in the show notes. You can click that, you 121 00:07:40,030 --> 00:07:43,670 know. Well, it, we're easy to find. We're Easy to talk to. 122 00:07:44,070 --> 00:07:47,030 We'll take you out for coffee. We'll take you out for lunch, whatever it is 123 00:07:47,460 --> 00:07:50,900 that you. That's going to help us understand what 124 00:07:52,020 --> 00:07:55,300 you need as a client. We just want to hear your vision, and 125 00:07:55,780 --> 00:07:58,980 we'll meet you where you're at in terms of, you know, 126 00:07:59,940 --> 00:08:02,460 what you would like to do. And we just take it from there, and we 127 00:08:02,460 --> 00:08:05,980 move forward in ways that make sense. Just that easy. Very nice. What you see 128 00:08:05,980 --> 00:08:09,140 is what you get with us. We'll have Norm's links in the show notes and 129 00:08:09,140 --> 00:08:12,180 one of the things about Piduti and the crew on Saturday morning, 130 00:08:13,060 --> 00:08:16,810 we're going to get coffee from local coffee shops. And the 131 00:08:16,810 --> 00:08:20,450 closest one to the theater here is a place called Harvest Moon. And we walked 132 00:08:20,450 --> 00:08:24,210 down earlier, got some coffee, and if you're at home watching right now, you 133 00:08:24,210 --> 00:08:27,970 know, enjoy your coffee, listen to these stories and. And see if any 134 00:08:27,970 --> 00:08:31,610 of these ideas you can implement in your business. Are you able to do 135 00:08:31,610 --> 00:08:35,170 and recreate some of these things? Whether you're here in Pittsburgh at our 136 00:08:35,170 --> 00:08:38,810 Torenham Theater or somewhere local, there's 137 00:08:38,810 --> 00:08:42,330 places near you that will certainly and gladly host 138 00:08:42,330 --> 00:08:46,180 live entertainment even. Most of your libraries have 139 00:08:46,180 --> 00:08:49,980 media rooms or small theaters on certain levels. 140 00:08:50,140 --> 00:08:53,980 You have bars, you have coffee shops. They're looking for ways to bring people 141 00:08:53,980 --> 00:08:57,820 in. And if something you hear here today resonates with you, 142 00:08:58,140 --> 00:09:01,140 maybe reach out to some of these local businesses. And, hey, can I do a 143 00:09:01,140 --> 00:09:04,620 live show at your establishment? Maybe you'll get free coffee 144 00:09:05,420 --> 00:09:09,220 from Harvest Moon. Yeah, it's good 145 00:09:09,220 --> 00:09:12,950 coffee, too. And they had a. What? There was something that we had for 146 00:09:12,950 --> 00:09:16,550 breakfast. What was the name of it? They make hand pies. 147 00:09:17,350 --> 00:09:21,070 They're like empanadas, kind of, but they're breakfast 148 00:09:21,070 --> 00:09:24,550 empanada. So this was. This one was spinach, egg and cheese 149 00:09:24,790 --> 00:09:28,630 in, like, this puff, like. No. Was that a puff pastry, like, puff bracer? 150 00:09:28,630 --> 00:09:32,470 Yes. Oh, they are good. And they have a little picante sauce on the side. 151 00:09:32,790 --> 00:09:36,310 Kick it up a notch, as Emeril Lagasse would say. Yeah, it was good. Very 152 00:09:36,310 --> 00:09:40,010 good. Everything's so fresh, so good. Harvest Moon. Check them 153 00:09:40,010 --> 00:09:43,810 out. Awesome. So, Norm, are you ready for our 154 00:09:43,810 --> 00:09:47,410 first story tonight? I am ready. I say tonight, as in 155 00:09:49,490 --> 00:09:52,450 I'm so used to recording at night. So I say, hey, 156 00:09:54,210 --> 00:09:58,050 let's get into our first story. Before we do that, I'm going 157 00:09:58,050 --> 00:10:01,850 to comment on your voice. You have an awesome announcing voice. 158 00:10:01,850 --> 00:10:05,410 I do have to say that. Well, thank you. Thank you. 159 00:10:06,020 --> 00:10:09,300 You know, I've heard that before, and I really do Appreciate it. 160 00:10:09,700 --> 00:10:13,540 I was terrified of my voice for years. 161 00:10:14,020 --> 00:10:17,700 Like, I stood my first podcast in 2011 with this great 162 00:10:17,700 --> 00:10:21,220 girl who ended up leaving the area and went to 163 00:10:21,459 --> 00:10:25,260 be the marketing director for Ghirardelli Chocolate. So you talk about the level that 164 00:10:25,260 --> 00:10:29,100 I was hanging out with like this. She was a serious marketer 165 00:10:29,100 --> 00:10:32,880 and she ran Ghirardelli's marketing team for a while. But I 166 00:10:32,880 --> 00:10:36,520 didn't like my voice. I don't want to hear myself. We certainly didn't do video 167 00:10:36,520 --> 00:10:40,280 back in 2011. And then in 2015, I launched my 168 00:10:40,280 --> 00:10:44,120 trivia show and I really 169 00:10:44,120 --> 00:10:47,480 cringe. Like, I just never liked my voice. I didn't like hearing it and. But 170 00:10:47,480 --> 00:10:51,000 through the years, I've gotten so, like, unexpectedly gotten so many 171 00:10:51,000 --> 00:10:54,600 compliments on it. Like, I was like, I'm from Pittsburgh. I lisp a little 172 00:10:54,600 --> 00:10:58,400 bit. Like, it's like it doesn't make any sense. I have to, I have to 173 00:10:58,400 --> 00:11:02,120 think to slow down because I'll get real, real excited. I'll start talking really 174 00:11:02,120 --> 00:11:05,960 fast because I'm from, you know. Right. So there's a lot of, a 175 00:11:05,960 --> 00:11:09,600 lot goes into this and I never expected it. I've had 176 00:11:09,600 --> 00:11:13,160 people and I think this is a compliment. They listen to my trivia 177 00:11:13,160 --> 00:11:16,840 show to help them fall asleep. They say, you have like a really soothing voice. 178 00:11:16,840 --> 00:11:20,640 Like it's, you calm me down and like 179 00:11:20,640 --> 00:11:24,280 it's, it's masculine, yet it's like there's no threat 180 00:11:24,280 --> 00:11:27,720 in your voice. I'm like, I think that's a compliment. Right? It's very 181 00:11:28,410 --> 00:11:30,730 smooth and sultry and comforting. 182 00:11:32,890 --> 00:11:36,530 I feel like, I always feel like it's, I'm very sarcastic. Like 183 00:11:36,530 --> 00:11:39,930 I could be saying like the most serious thing in the world, but it comes 184 00:11:39,930 --> 00:11:43,770 out like it's like, I don't, like, I don't know, maybe 185 00:11:43,770 --> 00:11:47,450 not. You sound good, man. You sound good. Well, thank you. Thank you. 186 00:11:48,250 --> 00:11:52,090 That means it's time. We're going to the 187 00:11:52,090 --> 00:11:55,210 first story tonight. Tonight, today at 10:00am in the morning, 188 00:11:55,880 --> 00:11:59,640 we've got Swisher and Galloway hit the road. Kara Swisher 189 00:11:59,640 --> 00:12:03,480 and Scott Galloway are taking their hit podcast Pivot on the road 190 00:12:03,800 --> 00:12:07,440 for their very first live Tour. Kicking off November 8th in 191 00:12:07,440 --> 00:12:11,200 Toronto. The week long run will bring the duo's sharp 192 00:12:11,200 --> 00:12:14,920 mix of politics, tech, business and business talk to 193 00:12:14,920 --> 00:12:18,760 cities like Boston, Brooklyn, D.C. chicago, San Francisco 194 00:12:18,760 --> 00:12:22,400 and Los Angeles. While the pair have held live events 195 00:12:22,400 --> 00:12:26,030 before, this marks their first official tour with 196 00:12:26,030 --> 00:12:29,670 each show built around news of the day, big tech, accountability 197 00:12:30,070 --> 00:12:33,830 and themes tied to Galloway's upcoming book. Keep that in 198 00:12:33,830 --> 00:12:37,630 mind. There is a little promotion here. A tour going on. The move comes right 199 00:12:37,630 --> 00:12:41,110 after Pivot's landmark Vox Media deal that gives swisher and 200 00:12:41,110 --> 00:12:44,630 Galloway 70% of revenue from their podcast 201 00:12:44,630 --> 00:12:47,870 portfolio. A revenue split that could change the way 202 00:12:47,870 --> 00:12:51,180 podcast talents negotiate. For fans, 203 00:12:51,420 --> 00:12:55,140 the tour means more than headlines. It's a chance to see two of the 204 00:12:55,140 --> 00:12:58,980 most influential voices in podcasting tackle hot topics 205 00:12:58,980 --> 00:13:02,620 live and in real time. So I think there's a couple 206 00:13:02,620 --> 00:13:05,980 things going on here that are pretty interesting. Obviously, 207 00:13:06,380 --> 00:13:10,100 podcast with a live show, taking it to their audience. Great. But what 208 00:13:10,100 --> 00:13:13,900 else is Scott doing on the back end of this? That's 209 00:13:13,900 --> 00:13:17,120 70%, man. There's some win wins in this. 210 00:13:17,280 --> 00:13:20,800 Yeah, there's some win wins. They got the 70% they negotiated, 211 00:13:20,880 --> 00:13:24,600 which is a huge deal. You don't get that from your Spotify and 212 00:13:24,600 --> 00:13:28,120 your YouTube. 70% is huge. So they're get. They're taking 213 00:13:28,120 --> 00:13:31,679 control of their media. We've heard that recently in the media. With Taylor 214 00:13:31,679 --> 00:13:34,880 Swift owning all her music, her distribution rights are. 215 00:13:35,280 --> 00:13:39,000 So this is now moving into how we negotiate as independent 216 00:13:39,000 --> 00:13:42,730 creators. But Scott's also releasing a book, so he's 217 00:13:42,730 --> 00:13:46,490 tying in his podcast audience with something 218 00:13:46,490 --> 00:13:50,290 you help creators do was create books. So he's releasing a book while 219 00:13:50,290 --> 00:13:54,010 on tour. So he's doing a book tour, masquerading as a live 220 00:13:54,010 --> 00:13:57,809 podcast event to connect with his audience, maybe move some 221 00:13:57,809 --> 00:14:01,570 more product, get that book in front of the right people. So 222 00:14:01,810 --> 00:14:04,930 there's a great little business tie in here. I see. So 223 00:14:05,090 --> 00:14:08,700 podcast producers and writers and the 224 00:14:08,700 --> 00:14:12,540 talent really have the opportunity to control so 225 00:14:12,540 --> 00:14:16,260 much more right out of the gate. And that includes the intellectual 226 00:14:16,260 --> 00:14:19,980 property and all the merch. That's crazy. Yeah, 227 00:14:19,980 --> 00:14:23,780 that's wonderful. Yeah, they get the merch. And when you. The type 228 00:14:23,780 --> 00:14:27,620 of content that we're creating right now, very independent, very diy. Like, 229 00:14:27,620 --> 00:14:31,220 this whole production from start to finish, I would own it, right? I 230 00:14:31,220 --> 00:14:34,780 created it, I own it, I distribute it. And as this thing grows 231 00:14:35,470 --> 00:14:39,150 also, so does me. Like, I'm going to grow with this thing. 232 00:14:39,550 --> 00:14:42,910 I'm going to have the intellectual property rights. I'm going to be able to distribute 233 00:14:42,910 --> 00:14:46,550 this. If somebody wants to license it for a radio show, you 234 00:14:46,550 --> 00:14:50,150 know, release it on a Sunday morning, like as a replay. I have that 235 00:14:50,150 --> 00:14:53,870 opportunity, and I don't have to answer to anybody. And that's the 236 00:14:53,870 --> 00:14:56,750 beauty of podcasting, is you really become 237 00:14:57,390 --> 00:15:01,110 your own media conglomerate. Like, these are things that I own, 238 00:15:01,110 --> 00:15:04,910 and these are assets that I. That belong to me. I don't know. That 239 00:15:04,910 --> 00:15:07,630 sounds kind of weird. When I Say that. But like the trivia show that I 240 00:15:07,630 --> 00:15:11,430 run, this show, my guest tonight, these are things that I'm building 241 00:15:12,070 --> 00:15:14,950 that nobody can tell me what to do with. 242 00:15:15,990 --> 00:15:19,590 And for anybody that's. That may be 50 or 243 00:15:19,590 --> 00:15:22,790 older that's listening to this, you know, Phil 244 00:15:22,790 --> 00:15:26,550 Donahue was the first talk show. That's kind of what's happening 245 00:15:26,550 --> 00:15:29,830 here, really, you know, so you, any, 246 00:15:29,830 --> 00:15:33,630 anybody who wants to have their own show like Phil Donahue, 247 00:15:34,190 --> 00:15:37,990 this format will give you an opportunity to do that. And 248 00:15:37,990 --> 00:15:41,430 you could do it right here at Poduty. Yeah. Or Morton Downey Jr. You can 249 00:15:41,430 --> 00:15:45,230 throw the chairs at me from the audience. Do the old riot 250 00:15:45,230 --> 00:15:49,030 in studio Riot. Was that a start with the G. Or is 251 00:15:49,030 --> 00:15:52,430 that Geraldo? Yeah, yeah, yeah. 252 00:15:53,080 --> 00:15:56,600 I think Morton, Donnie probably had a ride or two at his stage, I'm sure. 253 00:15:56,760 --> 00:16:00,160 But you know, think about this. If, if you're in whatever niche you're in, like 254 00:16:00,160 --> 00:16:03,760 last week we had accountants that were going on tour. If you're 255 00:16:03,760 --> 00:16:06,920 a baker, if you have a small business, if you have a service, 256 00:16:07,640 --> 00:16:11,440 there's probably a podcast for the audience that you're already serving. And 257 00:16:11,440 --> 00:16:15,240 if there's not, why aren't you that. That podcast for the audience 258 00:16:15,240 --> 00:16:18,840 that you're serving? That's a great sentiment. 259 00:16:19,020 --> 00:16:22,820 Yeah. Let's go to story number 260 00:16:22,820 --> 00:16:26,460 two. We're going to the media production and 261 00:16:26,460 --> 00:16:29,980 technology show. They're adding a creator stage, a podcast 262 00:16:29,980 --> 00:16:33,820 studio, and a networking bar. This is again, here's one of these events 263 00:16:33,980 --> 00:16:37,780 that we've been talking about. And what do they keep adding stuff 264 00:16:37,780 --> 00:16:41,420 around? Podcasting. Are you paying attention yet, people? Because here we go. The Media 265 00:16:41,420 --> 00:16:45,140 production technology show is pulling out all the stops for its 10th 266 00:16:45,140 --> 00:16:48,760 anniversary in 2026, debuting new 267 00:16:48,760 --> 00:16:52,040 features that spotlight creators and podcasters like never before. 268 00:16:52,520 --> 00:16:55,720 The show will launch a brand new creator stage, giving 269 00:16:55,720 --> 00:16:58,920 influencers short form video makers and brand 270 00:16:58,920 --> 00:17:02,680 collaborators a dedicated platform for panels, fireside 271 00:17:02,680 --> 00:17:06,320 chats, and live strategy sessions. For podcast 272 00:17:06,320 --> 00:17:09,800 fans, the MPTS is adding a live podcast studio 273 00:17:10,040 --> 00:17:13,489 where attendees can see show shows recorded on site and hear 274 00:17:13,489 --> 00:17:17,009 directly from some of the biggest voices in on demand audio. 275 00:17:17,809 --> 00:17:21,289 And for those who love to connect, the event is expanding its 276 00:17:21,289 --> 00:17:25,129 upstairs gallery to include a new networking bar, Creator 277 00:17:25,129 --> 00:17:28,889 Lounge, offering informal spaces for collaboration and 278 00:17:28,889 --> 00:17:32,649 community building. It's all part of MPS's mission 279 00:17:32,649 --> 00:17:36,049 to stay ahead of the curve, showing that podcasting, creator 280 00:17:36,049 --> 00:17:39,590 culture, and networking are at the heart of the 281 00:17:39,590 --> 00:17:40,830 future of media. 282 00:17:43,310 --> 00:17:47,030 That says so much. It used to be with 283 00:17:47,030 --> 00:17:50,670 the small businesses. It used to be networking after hours, where 284 00:17:50,670 --> 00:17:53,989 you had a pile of business cards, and you kind of made your way around 285 00:17:53,989 --> 00:17:57,750 the room, you know, hoping for a conversation to end or 286 00:17:57,750 --> 00:18:00,950 you would kind of try to slide in. And it was just a little bit 287 00:18:00,950 --> 00:18:04,760 awkward, a little bit more just. I don't 288 00:18:04,760 --> 00:18:08,280 want to say sedate, but it wasn't as exciting as this 289 00:18:08,360 --> 00:18:12,080 concept is here. Yeah. I think one of the things that people who hold 290 00:18:12,080 --> 00:18:15,480 events are noticing is that they need to hire 291 00:18:15,560 --> 00:18:19,400 entertainment for their guests. Right. People are there for three, four, five days, 292 00:18:19,479 --> 00:18:23,280 eight hours a day, doing sessions, doing all these things, and they bring 293 00:18:23,280 --> 00:18:26,960 in magicians, musicians, comedians 294 00:18:26,960 --> 00:18:30,680 to entertain them during the show on maybe side stages or the 295 00:18:30,680 --> 00:18:34,290 main stage. But I think what's happening here is these 296 00:18:34,290 --> 00:18:38,090 conferences realize if some of our entertainment is podcasting, that 297 00:18:38,090 --> 00:18:41,770 people want to see maybe their fans in that industry. They want to see them 298 00:18:41,770 --> 00:18:45,610 up on stage, talking with each other. I think they're realizing that if 299 00:18:45,610 --> 00:18:49,130 they let them record their show live from the floor or live from the 300 00:18:49,130 --> 00:18:51,650 stage, when they release that show, 301 00:18:52,610 --> 00:18:56,130 that's just free advertising for next year's 302 00:18:56,130 --> 00:18:59,880 conference. So I think that we're seeing that, hey, for 303 00:18:59,880 --> 00:19:03,680 entertainment, we can pick up these podcasters, bring them into the event, let 304 00:19:03,680 --> 00:19:07,520 them release the show, raving about this year's show to 305 00:19:07,520 --> 00:19:11,240 boost ticket sales for next year. I think there's a strategy 306 00:19:11,240 --> 00:19:15,000 play here for long term growth. What an interesting time we live in. 307 00:19:15,720 --> 00:19:19,160 It's amazing to me because commercials used to be 308 00:19:19,480 --> 00:19:22,920 the Dairy Queen commercials, where the chocolate's rolling down and things like that, and it 309 00:19:22,920 --> 00:19:26,730 made you hungry for, you know, whatever, banana splits or whatever. 310 00:19:26,730 --> 00:19:29,770 But this is a different thing, and it really is a sign of the times, 311 00:19:29,770 --> 00:19:33,530 and it really is something that fits in today's 312 00:19:33,530 --> 00:19:37,210 day and age. Yeah, you're matching the content with the people who are at 313 00:19:37,210 --> 00:19:40,530 this event. They're getting cutting edge information from the live 314 00:19:40,530 --> 00:19:44,130 podcast. And now instead of buying TV 315 00:19:44,130 --> 00:19:47,810 ads or newspaper ads or magazine ads that come to our show next year, 316 00:19:48,210 --> 00:19:51,870 I got a team of podcasters releasing episodes, talking about 317 00:19:51,870 --> 00:19:55,670 how great the event was, and they'll probably promote next year when we invite 318 00:19:55,670 --> 00:19:57,950 them back, you know, they're like, hey, we'll be there. You guys should be there. 319 00:19:57,950 --> 00:20:01,590 Meet up. We'll have a meetup. We'll have a special event based around. This event, 320 00:20:01,830 --> 00:20:05,350 and it's more relevant and it. It increases the 321 00:20:05,350 --> 00:20:09,110 quality of relationships and the whole thing overall is 322 00:20:09,110 --> 00:20:12,750 just so much more optimistic. Yeah, yeah, it's. It really 323 00:20:12,750 --> 00:20:16,470 is. The all. The rising tide lifts all ships. This is 324 00:20:16,470 --> 00:20:20,090 that in action. Whereas our conference is growing. 325 00:20:20,330 --> 00:20:24,130 We're bringing the Podcasters with us. We're bringing the entertainment with us. 326 00:20:24,130 --> 00:20:27,890 And it's like a self fulfilling prophecy keeps it, keeps feeding 327 00:20:27,890 --> 00:20:31,730 itself. It is super exciting. I love it. I love it. Speaking of 328 00:20:31,730 --> 00:20:35,490 exciting, we're going to rugby. The BBC women's 329 00:20:35,490 --> 00:20:39,130 rugby scores big with fans and podcasts. There's a 330 00:20:39,130 --> 00:20:42,490 little, there's gonna be a little side, there's a one liner in this article that 331 00:20:42,490 --> 00:20:46,230 I pulled out that is pretty impressive and you'll see it here in 332 00:20:46,230 --> 00:20:49,990 a second. The BBC Sport just set a new record, drawing 333 00:20:49,990 --> 00:20:53,750 3.3 million viewers for England's women's rugby 334 00:20:53,750 --> 00:20:57,510 World cup semifinal against France, the biggest audience 335 00:20:57,510 --> 00:21:01,270 ever for a women's rugby union match in the UK. But it wasn't 336 00:21:01,270 --> 00:21:04,910 just the TV numbers that broke through. Digital coverage hit 337 00:21:04,910 --> 00:21:08,430 nearly 100 million page views with 36 million 338 00:21:08,430 --> 00:21:11,920 video views on social channels. And here's where it 339 00:21:11,920 --> 00:21:15,762 gets exciting for us. The BBC Radio 5 340 00:21:15,878 --> 00:21:19,360 live spinoff podcast Barely Rugby 341 00:21:19,600 --> 00:21:23,320 has already pulled in 1.3 million views 342 00:21:23,320 --> 00:21:26,240 across social media since launching during the tournament. 343 00:21:26,800 --> 00:21:30,640 It's proof that live sports plus companion podcasts are 344 00:21:30,640 --> 00:21:34,480 a powerful combo, giving fans more ways to stay connected 345 00:21:35,200 --> 00:21:38,930 beyond the game itself. And this is a 346 00:21:38,930 --> 00:21:42,250 live event that's happened. This isn't quite a live podcast, but 347 00:21:42,490 --> 00:21:46,290 there's a live event happening. And from that they're spinning off 348 00:21:46,290 --> 00:21:49,810 a podcast that people can take anywhere with them. They can listen on their morning 349 00:21:49,810 --> 00:21:53,329 commute, they can get a recap of the game, they can 350 00:21:53,329 --> 00:21:56,170 relive the game that they watch. Maybe it was the craziest thing they ever saw. 351 00:21:56,170 --> 00:22:00,010 And now there's a supplemental podcast to fill 352 00:22:00,010 --> 00:22:03,850 in between the games. And to me, this seems like it would be 353 00:22:04,360 --> 00:22:08,200 after the game where you're interviewing the coaches, you're talking to the players and you're 354 00:22:08,200 --> 00:22:11,400 kind of getting a recap of the game and how they felt and all of 355 00:22:11,400 --> 00:22:15,160 that. But this is adding that element of entertainment 356 00:22:15,160 --> 00:22:18,960 and empowerment and education kind of all rolled into 357 00:22:18,960 --> 00:22:22,360 one where it's really captivating these listeners. 358 00:22:23,080 --> 00:22:26,800 Yeah, look, the 3.3 million viewers live, 100 359 00:22:26,800 --> 00:22:30,450 million page views, 36 million video views, and then they're 360 00:22:30,450 --> 00:22:34,130 spinning off a podcast which got 1.3 361 00:22:34,130 --> 00:22:37,890 million listens or views since the, just since the 362 00:22:37,890 --> 00:22:41,570 tournament launched. So amazing job. Like, what a 363 00:22:41,570 --> 00:22:45,330 way to capitalize on an event and extending your reach. 364 00:22:45,330 --> 00:22:49,010 This is another way a business can extend their reach through this 365 00:22:49,010 --> 00:22:52,730 supplemental podcast. Talking about the thing that those hundred 366 00:22:52,730 --> 00:22:56,320 million page views, those people love rugby. Here's another 367 00:22:56,320 --> 00:22:59,760 thing that we can, we can keep them entertained with and think. About 368 00:23:00,000 --> 00:23:03,720 this the additional sales that would come from that because you're getting additional 369 00:23:03,720 --> 00:23:07,280 exposure. So the numbers for the jerseys, you're going to get any merch, 370 00:23:07,360 --> 00:23:11,120 you know, even, even, you know, mouth guards and 371 00:23:11,200 --> 00:23:14,920 other apparel, all that stuff is being talked about or sold 372 00:23:14,920 --> 00:23:18,760 in some way that is amazing to me. These 373 00:23:18,760 --> 00:23:22,560 numbers are crazy. For any sponsors out there, we will sell 374 00:23:22,560 --> 00:23:26,360 the licensing to our mouth guards. If you. Well, every time we smile, it says 375 00:23:26,360 --> 00:23:30,080 Coca Cola. We can negotiate the price on that. You 376 00:23:30,080 --> 00:23:33,560 can get the Nike haircut, you know, the, the little, the little. I get a 377 00:23:33,560 --> 00:23:37,000 swoosh cut. Yeah, the swoosh cut. Yeah. Keeping it with sports 378 00:23:37,320 --> 00:23:40,600 we're going to go to the Ole Miss Sports Connects Raps 379 00:23:40,840 --> 00:23:44,480 with NFL Power Player on Live Podcast I have no idea what that 380 00:23:44,480 --> 00:23:48,280 headline meant, but. At the University of Mississippi, the School 381 00:23:48,280 --> 00:23:51,800 of Journalism and New Media hosted its IMC Sports 382 00:23:51,800 --> 00:23:55,620 Connect, where alumni and industry leaders shared insights on 383 00:23:55,620 --> 00:23:58,820 careers, networking and breaking into sports media. 384 00:23:59,220 --> 00:24:02,740 The panel featured voices from CBS Sports, NFL 385 00:24:02,740 --> 00:24:06,420 Films and more. But the big finale came when Chase 386 00:24:06,420 --> 00:24:10,220 Parham of MPW Digital recorded a live 387 00:24:10,220 --> 00:24:14,060 podcast interview with Reni Anderson. Renee 388 00:24:14,060 --> 00:24:17,700 Anderson. Yes, Renee Rennie. It looks like 389 00:24:17,700 --> 00:24:21,160 Rennie. Rennie. Rennie Anderson, the NFL's executive 390 00:24:21,320 --> 00:24:24,840 VP and CRO, or as we know it, Chief 391 00:24:24,840 --> 00:24:28,440 Revenue Officer. Anderson shared her journey 392 00:24:28,440 --> 00:24:32,040 from intern doing laundry runs to one of the league's 393 00:24:32,040 --> 00:24:35,680 top decision makers dropping gems about sponsorships, 394 00:24:35,680 --> 00:24:39,080 Madden, and even everyone's favorite football news, 395 00:24:39,080 --> 00:24:42,760 Taylor Swift. It was a night where students got 396 00:24:42,760 --> 00:24:46,380 a front row seat to both career advice and, and live 397 00:24:46,380 --> 00:24:49,900 podcasting in action. And unfortunately their website 398 00:24:49,980 --> 00:24:53,260 doesn't let me get a nice picture of this panel. 399 00:24:53,820 --> 00:24:56,940 But they had a real nice stage, a big screen behind them, 400 00:24:57,420 --> 00:25:01,180 a very active panel and it was a great lineup, 401 00:25:01,180 --> 00:25:04,780 a great setup for the students to come into the auditorium 402 00:25:05,100 --> 00:25:08,380 and get like first rate information from the 403 00:25:08,380 --> 00:25:12,140 NFL of how did all these things work? How do these pieces go together? 404 00:25:12,140 --> 00:25:15,390 How do you make decisions and why does this decision affect that? 405 00:25:15,870 --> 00:25:19,710 So as far as an education point of view, this is a 406 00:25:19,710 --> 00:25:23,470 way to connect with students about their future and maybe some of the things 407 00:25:24,190 --> 00:25:27,110 that they'll be working at in their jobs in the future. And I think this 408 00:25:27,110 --> 00:25:30,950 is groundbreaking as well because there are career fairs all over, all 409 00:25:30,950 --> 00:25:33,710 the time. My wife's putting together one right now 410 00:25:35,150 --> 00:25:38,870 where people will come from other places to go to the 411 00:25:38,870 --> 00:25:42,610 company that may be hiring. But this is, this 412 00:25:42,610 --> 00:25:46,130 is a whole different ball of wax. This is this 413 00:25:46,130 --> 00:25:49,610 digital component to this career career fair. 414 00:25:50,650 --> 00:25:54,490 How amazing. Again, win, win, win for, I mean, straight across 415 00:25:54,490 --> 00:25:57,930 the Board for the people who are breaking into the industry. 416 00:25:58,170 --> 00:26:01,690 The, the industry themselves and all of the other 417 00:26:01,690 --> 00:26:05,450 tangent industries. Again with the, the sales because they talked 418 00:26:05,450 --> 00:26:09,130 about the, the chief revenue officer. So the bottom 419 00:26:09,130 --> 00:26:12,570 line really is the bottom line. It's talking about how are we going to make 420 00:26:12,570 --> 00:26:16,330 a profit through all of this? Whether it's, you know, getting the people 421 00:26:16,330 --> 00:26:19,850 to come work or sales or a combination of all of that. 422 00:26:19,850 --> 00:26:23,690 So this is a, this is exciting as well. Yeah. I mean, you're taking 423 00:26:23,690 --> 00:26:27,450 your industry to the future of the industry and giving them that 424 00:26:27,450 --> 00:26:31,290 information, having a back and forth exchange. And what do you walk away with at 425 00:26:31,290 --> 00:26:35,010 the end of it? A piece of media. Right. They came, they came and recorded 426 00:26:35,010 --> 00:26:38,810 a podcast. So now that event is captured, it's 427 00:26:38,810 --> 00:26:42,650 logged and released as a future episode where the NFL could probably run 428 00:26:42,650 --> 00:26:46,170 sponsorship ads or they can sell sponsorship ads to Coca 429 00:26:46,170 --> 00:26:49,770 Cola, who's going to be sponsoring our mouth guards every time we smile. 430 00:26:52,010 --> 00:26:55,610 All right, this is an interesting one. Again, this is, you know, 431 00:26:55,610 --> 00:26:59,050 we're talking about live podcasts and this is kind of a live podcast 432 00:26:59,660 --> 00:27:02,980 because it's going to be playing live in a theater as probably as a recording, 433 00:27:02,980 --> 00:27:06,380 I don't think as a live event. But Lewis Tomlinson 434 00:27:06,460 --> 00:27:10,060 taking podcasts into the big screen on Diary of the CEO. 435 00:27:10,380 --> 00:27:14,140 And this is. For the first time ever, the Regal Theaters is 436 00:27:14,140 --> 00:27:17,860 turning a podcast into a cinematic event. The Diary 437 00:27:17,860 --> 00:27:21,500 of a CEO with host Stephen Bartlett will feature a 438 00:27:21,500 --> 00:27:24,980 world exclusive conversation with singer songwriter Lewis 439 00:27:24,980 --> 00:27:28,370 Tomlinson screened in select Regal and 440 00:27:28,370 --> 00:27:31,970 Cineworld theaters coming up on August. October 441 00:27:31,970 --> 00:27:35,170 8th. October 8th. From his early days 442 00:27:35,570 --> 00:27:39,010 and One Direction fame to personal loss and the pressures of 443 00:27:39,010 --> 00:27:42,850 celebrity, Tomlinson opens up in ways fans haven't seen before. 444 00:27:43,330 --> 00:27:47,090 This one night only premiere transforms podcast listening 445 00:27:47,250 --> 00:27:50,970 into a shared cultural experience, offering audiences 446 00:27:50,970 --> 00:27:54,390 the chance to learn, laugh and connect together on the big 447 00:27:54,390 --> 00:27:57,830 screen before the episode drops worldwide. 448 00:27:58,630 --> 00:28:02,190 And a lot of people don't know this, but theaters don't just play 449 00:28:02,190 --> 00:28:05,830 movies. They can host live events. They can actually host 450 00:28:05,830 --> 00:28:09,630 pay per views. I've seen different things. You go to the 451 00:28:09,630 --> 00:28:13,270 theater to watch an event live. They have the technology to live 452 00:28:13,270 --> 00:28:16,870 stream to the theaters. And this is a podcast, very popular 453 00:28:16,870 --> 00:28:20,680 YouTube channel. I, I think of it more as a YouTube channel, the diary 454 00:28:20,680 --> 00:28:23,080 of a CEO than I do as a podcast, but I guess it also is 455 00:28:23,080 --> 00:28:26,840 a podcast. They're taking their, they have 456 00:28:26,840 --> 00:28:30,600 a huge audience that they've amassed and they're going to release 457 00:28:30,600 --> 00:28:34,400 a future episode. You go to the theater with other fans of 458 00:28:34,400 --> 00:28:37,960 the Diary of the CEO and You're going to watch an episode live with 459 00:28:37,960 --> 00:28:41,680 people who have been watching this show for years by themselves. 460 00:28:42,080 --> 00:28:45,630 Now you're bringing the community together. Does this set the 461 00:28:45,630 --> 00:28:49,190 stage for a tour later on? Like our first story with Prof. G. 462 00:28:49,510 --> 00:28:53,110 Scott Galloway? I don't know, but it's a great thing 463 00:28:53,110 --> 00:28:56,790 to start doing with your audience is connecting them in the community. 464 00:28:57,030 --> 00:29:00,829 Get them out of the house, right? Get them to the theater and let's have 465 00:29:00,829 --> 00:29:04,510 a shared experience. They're doing, they're trying to get to 466 00:29:04,510 --> 00:29:07,270 what you're already doing. Think about that. 467 00:29:08,310 --> 00:29:11,510 You've already done this, they're saying, first time ever. But you've been doing this before 468 00:29:11,510 --> 00:29:15,330 that, so good for you. I haven't done in the theater yet, so we're looking 469 00:29:15,330 --> 00:29:19,170 at you. Amc. We could do it. Well, the 470 00:29:19,170 --> 00:29:23,010 next episode we'll see if AMC will be on 471 00:29:23,010 --> 00:29:26,730 board with this. Where's who does everyone makes 472 00:29:26,730 --> 00:29:30,490 fun of her? The AMC Music Experience actress that 473 00:29:30,490 --> 00:29:34,210 like walks through the the theater with her hands in her pocket. I think she's 474 00:29:34,210 --> 00:29:37,290 Tom Cruise's old wife. Blonde, 475 00:29:38,100 --> 00:29:41,900 not a Kim. Ah, somebody leave it in the comments. Moulin 476 00:29:41,900 --> 00:29:44,820 Rouge. What's the, what's not Michelle Pfeiffer. 477 00:29:46,420 --> 00:29:50,180 Kidman. Nicole Kidman. Yeah, that, that's what When I think of Moulin Rouge, I think 478 00:29:50,180 --> 00:29:53,700 Nicole Kidman. So yeah, Nicole Kidman's like, oh, movies are so great. 479 00:29:53,940 --> 00:29:57,180 And it's just, it's like a weird thing to watch before you're already at the 480 00:29:57,180 --> 00:30:00,980 movie and she's selling you on going to the movies. Like, I'm, I'm the last 481 00:30:00,980 --> 00:30:02,340 one doing this in the Americas. 482 00:30:05,170 --> 00:30:08,890 Awesome. So just again, these five stories so far have 483 00:30:08,890 --> 00:30:12,450 been different ways to position podcasts that people don't think about. They think about 484 00:30:12,450 --> 00:30:16,050 recording it at home, releasing an MP3 file and 485 00:30:16,450 --> 00:30:20,169 having it pop into people's apps on their aggregator. Oh hey, Jeff 486 00:30:20,169 --> 00:30:23,290 has a new podcast. There is so much more happening in 487 00:30:23,290 --> 00:30:25,810 podcasting and these first five stories 488 00:30:27,090 --> 00:30:30,930 are telling the story. And our last one today on SiriusXM, 489 00:30:31,800 --> 00:30:35,280 they've declared DUN dun, dun dun. October is 490 00:30:35,280 --> 00:30:38,920 podcast month and Sirius XM is turning the 491 00:30:38,920 --> 00:30:42,520 entire month of October into a coast to coast podcast 492 00:30:42,520 --> 00:30:46,080 party. From Conan o' Brien at the Fonda Theater in Los 493 00:30:46,080 --> 00:30:49,840 Angeles to Freakonomics Radio and Katie Nolan lighting up 494 00:30:49,840 --> 00:30:53,680 the NYC Fishbowl, Fans can attend exclusive live 495 00:30:53,680 --> 00:30:57,480 tapings all month long. Big names like the Bonfire, 496 00:30:57,840 --> 00:31:01,640 Nikki and Brie show and how did this Get Made will also 497 00:31:01,640 --> 00:31:05,440 hit the stage, giving subscribers a rare chance to be part of the 498 00:31:05,440 --> 00:31:08,960 recording experience. It's a nationwide celebration of 499 00:31:08,960 --> 00:31:12,680 podcasting, proving once again that podcasts aren't just 500 00:31:12,680 --> 00:31:16,440 for earbuds. Therefore, the live stage, too. Who would 501 00:31:16,440 --> 00:31:19,520 have known? Who would have Known? And 502 00:31:19,840 --> 00:31:23,680 obviously September 30th is international podcast Day. That kind 503 00:31:23,680 --> 00:31:27,500 of kicked off this event. We went from international podcast to 504 00:31:27,500 --> 00:31:30,980 Podcast Month all month long with Sirius 505 00:31:30,980 --> 00:31:34,500 XM doing these live events. What are they doing? They're 506 00:31:34,500 --> 00:31:38,340 bringing podcasts to live audiences. What a. What a. 507 00:31:38,340 --> 00:31:41,940 What a concept. And think about that. It was a podcast day. 508 00:31:41,940 --> 00:31:45,740 One day. And then everybody saw the potential, and 509 00:31:45,740 --> 00:31:49,540 Sirius said, let's do a whole month of that. One whole 510 00:31:49,540 --> 00:31:53,210 month is hold my beer. Hold my beer. We're gonna do a full month 511 00:31:53,210 --> 00:31:56,930 of live podcasting. And just another example of 512 00:31:57,570 --> 00:32:01,050 podcasting has changed, right? We used to get 513 00:32:01,050 --> 00:32:04,650 upset seven years ago when YouTube started changing the definition of a 514 00:32:04,650 --> 00:32:07,930 podcast, because old people like me would say, it's an 515 00:32:07,930 --> 00:32:11,490 MP3 distributed through an RSS feed to an aggregator app, or somebody 516 00:32:11,490 --> 00:32:15,010 subscribes and download your episode. That was the definition of a podcast, 517 00:32:15,740 --> 00:32:19,260 hands down. No variance up until, like, 2015, 2016. 518 00:32:19,740 --> 00:32:22,780 But YouTube said, hey, you know what? I think podcasts could be video. 519 00:32:23,420 --> 00:32:26,700 And we're going to just push videos and call those podcasts. And 520 00:32:26,940 --> 00:32:30,740 we've seen that definition erode over the last 10 years or 521 00:32:30,740 --> 00:32:34,340 so, and now you're seeing it really 522 00:32:34,340 --> 00:32:38,060 bubble up. Like, what really is a podcast? It's just 523 00:32:38,300 --> 00:32:41,820 something you create. It's well beyond just an audio file. 524 00:32:42,440 --> 00:32:46,200 We're talking these live events, we're talking conferences, we're talking connecting with 525 00:32:46,200 --> 00:32:49,640 community, and we're talking about what we're doing right here on the stage, which is 526 00:32:49,880 --> 00:32:53,320 live broadcast podcast. This is the future. 527 00:32:53,880 --> 00:32:57,680 There's no way around it. The evolution of podcasting is coming to the 528 00:32:57,680 --> 00:33:01,400 stage. 100% correct. There was a 529 00:33:01,400 --> 00:33:04,920 lot there. There was a lot there. I hope it was a coherence. 530 00:33:05,000 --> 00:33:08,810 It was. So, with all of that 531 00:33:08,810 --> 00:33:12,290 said, how would you define 532 00:33:13,490 --> 00:33:17,290 a podcast? Yeah, I used to be bullheaded, and I 533 00:33:17,290 --> 00:33:21,090 was the MP3 through an RSS to an aggregator app. And it 534 00:33:21,090 --> 00:33:24,450 had to have that element somewhere in its distribution. 535 00:33:25,010 --> 00:33:28,130 But the way I look at it now, yes, 536 00:33:28,850 --> 00:33:32,530 you can watch us live on Facebook, live on YouTube. We have a 537 00:33:32,530 --> 00:33:35,250 private streaming link you can watch it on, leave comments, interact. 538 00:33:36,670 --> 00:33:40,470 But I will take this finished product and I'll chop out the witty banter 539 00:33:40,470 --> 00:33:43,630 at the beginning where we were talking about Tickle and Norm. 540 00:33:44,110 --> 00:33:47,670 I don't think anybody heard that. I think they did okay. Oh, 541 00:33:47,670 --> 00:33:51,230 dear. And then. But they all. They'll know is that somewhere on the 542 00:33:51,230 --> 00:33:54,950 Internet exists that audio. But it really 543 00:33:54,950 --> 00:33:58,430 is a podcast, really is something you create. 544 00:33:59,630 --> 00:34:03,400 It's something that has some sort of exchange maybe of 545 00:34:03,400 --> 00:34:07,080 information and of entertainment value. It doesn't just have to 546 00:34:07,080 --> 00:34:10,880 be an audio, it's your show really. A podcast is a show, 547 00:34:11,040 --> 00:34:14,800 whether it's an audio show, a video show. It's media that you own 548 00:34:14,880 --> 00:34:18,480 as an independent creator. That's. I will accept 549 00:34:18,560 --> 00:34:22,400 any of those things. I still like to see it in a podcast 550 00:34:22,400 --> 00:34:25,440 app. Like I would love it that like this will still get downloaded, edited into 551 00:34:25,440 --> 00:34:29,120 a clean video, edited into clean audio for podcast distribution. 552 00:34:29,920 --> 00:34:33,680 So in my mind I'm meeting that requirement. I think it should still be 553 00:34:33,680 --> 00:34:36,800 available on Demand as an MP3 file somewhere. 554 00:34:37,440 --> 00:34:41,200 But I'll accept that some podcasts just exist on YouTube. 555 00:34:41,680 --> 00:34:45,520 I'm okay with that. I've realized it. Do I have 556 00:34:45,520 --> 00:34:49,280 to be that big headed about what the definition of a podcast is? Or 557 00:34:49,360 --> 00:34:52,240 can I just celebrate that in 2025, 558 00:34:53,040 --> 00:34:56,889 people everywhere have the power to 559 00:34:56,889 --> 00:35:00,329 compete against ABC, NBC, CBS, 560 00:35:00,569 --> 00:35:04,329 cable televisions. Like we have TV stations in our 561 00:35:04,329 --> 00:35:07,529 houses now. We have the technology to broadcast 562 00:35:08,009 --> 00:35:11,729 and we can do things on levels that we couldn't do 20 years 563 00:35:11,729 --> 00:35:15,129 ago. We can do that now. And if you're going to create something 564 00:35:15,929 --> 00:35:19,209 you want to call it a podcast, I'm going to support it. I'm going to 565 00:35:19,209 --> 00:35:22,950 help you probably get to an MP3 file. But whatever you create, 566 00:35:23,110 --> 00:35:26,430 I'm 100 down with now. And that's, that's kind of how I'm looking at this 567 00:35:26,430 --> 00:35:30,070 as an entertainment play. And in some cases, some, 568 00:35:30,230 --> 00:35:33,790 some podcast stories that we do, they don't even record it. They're just doing a 569 00:35:33,790 --> 00:35:37,350 live experience for the people that show up and it will never exist again. 570 00:35:37,429 --> 00:35:41,190 Oh, wow. Is that still a podcast? Right? Like that? I 571 00:35:41,190 --> 00:35:44,510 don't know, like, but, but that's a podcast doing a live show. They're just not 572 00:35:44,510 --> 00:35:47,510 recording it. So that episode is like a gray area. Right, 573 00:35:48,640 --> 00:35:51,960 but it's still their podcast. And you said the word 574 00:35:51,960 --> 00:35:55,600 celebrate. And I think we should also celebrate the 575 00:35:55,600 --> 00:35:59,080 fact that whatever is taking place, a 576 00:35:59,080 --> 00:36:02,920 podcast, a show, live streaming, whatever it may be in 577 00:36:02,920 --> 00:36:06,640 those parameters, there's an audience that's enjoying it. And 578 00:36:06,960 --> 00:36:09,520 that really is the biggest part that should be celebrated. 579 00:36:10,560 --> 00:36:14,080 Yeah, get out of the house. Enjoy the community. You have 580 00:36:14,370 --> 00:36:17,890 a vibrant community in your neighborhood. You have great people in your neighborhood. 581 00:36:18,050 --> 00:36:21,850 You have people who have like interests that you have. So if you 582 00:36:21,850 --> 00:36:25,170 see an event that's maybe a trivia podcast or a News 583 00:36:25,170 --> 00:36:28,890 podcast or a sports podcast, or they're just baking 584 00:36:28,890 --> 00:36:32,650 on stage like procrasta baking. Just. What's that word? 585 00:36:32,650 --> 00:36:36,410 Procrastina Baking. Okay, go. Go support them. 586 00:36:36,410 --> 00:36:39,570 Go say hi, get out of the house, get off the phone, get off the 587 00:36:39,570 --> 00:36:43,090 streaming apps. Go do something. And you will be 588 00:36:43,410 --> 00:36:47,090 so much more enriched hanging out with people in real 589 00:36:47,090 --> 00:36:50,690 time, in real life, and sharing a. Passion with people 590 00:36:50,770 --> 00:36:54,490 and enjoying that. That same experience. Yeah, right. It's like a concert. Yeah, 591 00:36:54,490 --> 00:36:57,170 right. You can listen to the song on the radio by yourself, but it's a 592 00:36:57,170 --> 00:37:00,970 whole lot more fun with other people enjoying that same thing. That energy is 593 00:37:00,970 --> 00:37:04,810 just different. Unless you sit behind somebody who screams louder than 594 00:37:04,810 --> 00:37:06,930 the. That is just a tough night. 595 00:37:08,500 --> 00:37:12,260 Speaking of tough nights, we're recording this on October 4th, which we have a 596 00:37:12,260 --> 00:37:15,340 Pittsburgh podcast meetup tonight. You're not going to know that because it's going to get 597 00:37:15,340 --> 00:37:19,100 released after, unless you're watching live, but we're announcing the next 598 00:37:19,100 --> 00:37:22,820 one. November 1, 2025. These are live meetups 599 00:37:22,820 --> 00:37:26,540 in the theater. We get about 15, 20 podcasters show up. I 600 00:37:26,540 --> 00:37:29,780 buy pizza, drinks, we celebrate podcasts, we 601 00:37:30,260 --> 00:37:33,620 exchange information, we pass out business cards. And then 602 00:37:34,040 --> 00:37:37,760 at 7 o', clock, we live stream the event. We do Q and A. 603 00:37:37,760 --> 00:37:41,360 You can type in your own questions. We will answer it. I may not answer 604 00:37:41,360 --> 00:37:44,920 every question. I may have people up on stage with me, people in the audience 605 00:37:45,000 --> 00:37:48,760 of all different skill levels. We probably have 70% new 606 00:37:48,760 --> 00:37:52,520 podcasters, 30% very experienced. We'll give 607 00:37:52,520 --> 00:37:56,320 you different perspectives of your problems, your challenges, and we'll help you 608 00:37:56,320 --> 00:37:59,240 get through them. It's one of my favorite events that. We do, and it's a 609 00:37:59,240 --> 00:38:02,810 lot of fun, and it is very, very, very, very enriching. There 610 00:38:02,810 --> 00:38:06,170 are any questions that you have will get answered. 611 00:38:06,650 --> 00:38:10,170 And there are people. There are people. There's no gatekeeping, what they call 612 00:38:10,170 --> 00:38:14,010 gatekeeping. The people will share information because they want 613 00:38:14,010 --> 00:38:17,050 to see you succeed like they've succeeded. And 614 00:38:17,450 --> 00:38:21,090 there's a big collaboration. I have seen people who were brand 615 00:38:21,090 --> 00:38:24,690 new and they know a 616 00:38:24,690 --> 00:38:28,360 small piece of the puzzle and somebody else might know another piece of that puzzle. 617 00:38:28,360 --> 00:38:31,460 And somebody may. They know how to record, but they don't know how to get 618 00:38:31,460 --> 00:38:35,300 it up and get it distributed. But collectively, all those 619 00:38:35,300 --> 00:38:38,780 pieces fit together. And that happens right here at pduti. 620 00:38:39,020 --> 00:38:42,780 So come on out. I've been part of it several times, absolutely love it. 621 00:38:42,780 --> 00:38:46,580 And I honestly don't think I'd be where I am with all 622 00:38:46,580 --> 00:38:50,420 of the podcasting that I do, all the writing and the planning. 623 00:38:50,420 --> 00:38:53,980 And the distribution. If it wasn't for here, this is where I started. 624 00:38:54,900 --> 00:38:58,420 Very nice. Speaking of gatekeeping, I am 625 00:38:58,420 --> 00:39:02,020 gatekeeping. T shirts. Get your Perduti shirts. 4 sizes, 626 00:39:02,020 --> 00:39:05,860 5, 4 colors, 5 sizes, $10 a 627 00:39:05,860 --> 00:39:09,700 shirt. We sell them right here in the theater and they're selling like crazy. 628 00:39:10,339 --> 00:39:14,140 I'm actually surprised. Maybe I have the price too low. But I just, I just 629 00:39:14,140 --> 00:39:17,220 want to be out in public and if I see somebody with a paduti shirt, 630 00:39:17,220 --> 00:39:20,460 I will high five you. Just so you know, it comes with it's free. Free 631 00:39:20,460 --> 00:39:24,240 high fives with every shirt purchase. There you go. We have some upcoming 632 00:39:24,240 --> 00:39:27,800 shows if you're interested. Last night, the very first inaugural 633 00:39:27,800 --> 00:39:31,560 episode of Anime on the Allegheny, they recorded episode number one 634 00:39:31,880 --> 00:39:35,520 live on stage. Last night they had in person audience. They had a live streaming 635 00:39:35,520 --> 00:39:39,240 audience and they've already told me they're going to come back late October. They're 636 00:39:39,240 --> 00:39:43,040 hosting a Halloween party and they're going to announce it at the Halloween party and 637 00:39:43,040 --> 00:39:46,400 promote it. And then once we do that, hopefully they have a date before they 638 00:39:46,400 --> 00:39:50,000 promote it, but we'll get a date set. Anime on the Allegheny is coming 639 00:39:50,000 --> 00:39:53,540 back. And my favorite three timers, three Peters, the 640 00:39:53,540 --> 00:39:57,180 boozy ghost crips and corks podcast are going to do a haunted 641 00:39:57,180 --> 00:40:00,980 Pittsburgh terror. Laughs and booze Ians won't want to miss 642 00:40:00,980 --> 00:40:04,540 this show. This is the third time they've been back. It's probably my 643 00:40:04,540 --> 00:40:08,140 favorite show, hands down that happens on this stage. They 644 00:40:08,140 --> 00:40:11,580 go all out and this time it's all Pittsburgh haunted stories. 645 00:40:12,140 --> 00:40:15,940 And not only it's a Halloween party too. So they're dressing up, which 646 00:40:15,940 --> 00:40:19,660 they do anyway if you ever watch their show. Like they go all in on 647 00:40:19,660 --> 00:40:23,500 the dress up. But they are they. What they 648 00:40:23,500 --> 00:40:27,020 do is they tell you ghost stories and they pair their stories with a bottle 649 00:40:27,020 --> 00:40:30,820 of wine. So like whatever wine, they choose a wine for the show and 650 00:40:30,820 --> 00:40:34,540 it goes with the stories that they're telling and then they're just, they're all 651 00:40:34,540 --> 00:40:38,300 in and it's just an amazing show to experience live. I think tickets 652 00:40:38,300 --> 00:40:41,820 are 10 bucks. BYOB is 5 bucks. It's one show 653 00:40:41,820 --> 00:40:45,440 worth drinking at. It's about 90 minutes and you'll have a great time. 654 00:40:45,440 --> 00:40:49,120 There's meet and greet. They sign posters for a couple bucks you can 655 00:40:49,120 --> 00:40:52,920 help support them. Crips and corks, check them out on YouTube. They have like 656 00:40:53,240 --> 00:40:56,800 I want to say 100 plus episodes where it's just 657 00:40:56,800 --> 00:41:00,600 incredible. Check them out. The bird Cave. It's the Valley 658 00:41:00,600 --> 00:41:04,120 Varsity flashbacks with special guests. This is a Pittsburgh area 659 00:41:04,680 --> 00:41:07,880 podcast about sports and they're coming home 660 00:41:08,840 --> 00:41:12,400 on the 18th of October to do a school reunion, a class 661 00:41:12,400 --> 00:41:16,200 reunion. Prior to the class reunion they're going to do this 662 00:41:16,200 --> 00:41:19,960 podcast and probably pre game a little bit. So apologies 663 00:41:19,960 --> 00:41:23,680 to the coordinators of the event later that 664 00:41:23,680 --> 00:41:27,360 night. Podcast theater is not responsible for the actions 665 00:41:27,680 --> 00:41:31,520 of the attendees of this podcast, but a lot of these are two 666 00:41:31,520 --> 00:41:35,080 fun guys to talk sports with. Loves Pittsburgh Sports. It's 667 00:41:35,080 --> 00:41:38,320 October 18th. It's an early show like a two or three o'. Clock. 668 00:41:39,110 --> 00:41:42,310 Tickets are five ten bucks live stream in the theater. 669 00:41:43,190 --> 00:41:46,830 Tamara is coming back. I met her at the Pittsburgh Podcast 670 00:41:46,830 --> 00:41:50,670 Meetup last month. We booked the show. This is her season one wrap 671 00:41:50,670 --> 00:41:54,230 up. Just like you did Norm. The Motherhood Podcast. 672 00:41:54,309 --> 00:41:58,150 Nailed it. The Motherhood Podcast. It's live. She's 673 00:41:58,150 --> 00:42:01,910 bringing in guests, recaps. All kinds of things are going to 674 00:42:01,910 --> 00:42:05,640 happen November 8th starting at 6pm and 675 00:42:05,640 --> 00:42:09,400 the humorous podcast going to be here in 2026. Just getting 676 00:42:09,400 --> 00:42:12,880 it out there now, letting people know that keep an eye out for this. They're 677 00:42:12,880 --> 00:42:16,480 coming in from like Vermont or Connecticut and they're going to be passing through 678 00:42:16,800 --> 00:42:20,480 to do where humor meets chaos. And 679 00:42:20,640 --> 00:42:24,240 that brings us to our final slide. Norm, you know what that means. 680 00:42:24,320 --> 00:42:28,080 It's one final chance to take over the stage and plug, promote, 681 00:42:28,160 --> 00:42:31,820 talk about how can people connect with you. We're going to Theta Wave 682 00:42:31,820 --> 00:42:35,060 Blue Media. We're gonna have a link in the show notes and anything you want 683 00:42:35,060 --> 00:42:38,700 to talk about, anything creator related. We do have 36 different 684 00:42:38,700 --> 00:42:42,100 departments so anything that is that you would like to do, 685 00:42:42,660 --> 00:42:45,900 we could figure out how to make that happen for you. My first question to 686 00:42:45,900 --> 00:42:49,140 you is going to be what does success look like to you? And then we 687 00:42:49,140 --> 00:42:52,900 talk about that vision and then we work backwards in ways that will 688 00:42:52,900 --> 00:42:55,940 create goals and then we work forwards in ways that make sense. That's how we 689 00:42:55,940 --> 00:42:59,430 do it. So awesome. I'm looking forward to that. All of 690 00:42:59,430 --> 00:43:03,110 Norm's links in the show notes. I don't have 691 00:43:03,110 --> 00:43:06,790 anything else. Thank you to those who left comments during the live 692 00:43:06,790 --> 00:43:10,352 stream. News.poduty.com youm can see 24, 693 00:43:10,468 --> 00:43:14,190 25 episodes of this show. Each show has six stories. 694 00:43:14,670 --> 00:43:17,910 So there's do the Math. That's over 100 live news 695 00:43:17,910 --> 00:43:21,750 podcasting stories we've done so far. And just get the perspective. 696 00:43:21,750 --> 00:43:25,590 See what people are doing. See how the definition of podcasting is changing, 697 00:43:25,830 --> 00:43:29,550 how it's growing, how it's evolving, how it's bringing the audience into 698 00:43:29,550 --> 00:43:32,990 shows that you don't just have to record alone anymore in your mom's 699 00:43:32,990 --> 00:43:35,510 basement. You can come to the Poduty Podcast Theater 700 00:43:35,510 --> 00:43:39,349 poduty.com streaming to the masses, the. 701 00:43:39,349 --> 00:43:43,190 Podcast ignite cinema screens and rugby under 702 00:43:43,270 --> 00:43:47,030 the lights. From Conan to BBC, the headlines are clear. 703 00:43:47,510 --> 00:43:50,700 The future of podcast is already here 704 00:43:52,540 --> 00:43:55,820 with Jeffrey hosting the stories. Break free 705 00:43:56,140 --> 00:43:59,980 Norm the Max beside him bringing that energy no duty 706 00:43:59,980 --> 00:44:03,300 in the news. Sing it out with pride. A co 707 00:44:03,300 --> 00:44:06,860 hosted jam on this wild podcast. Right. 708 00:44:07,420 --> 00:44:11,100 What time is it? What? What 709 00:44:11,100 --> 00:44:14,140 time is it? Oh, it's time for 710 00:44:14,620 --> 00:44:18,320 to the earnest News news. The 711 00:44:18,320 --> 00:44:21,440 only live news podcast about 712 00:44:21,760 --> 00:44:25,200 podcasting from the St.