Even though LinkedIn advertising can be incredibly effective for certain industries and businesses, not many agencies specialize in serving clients using this social network.
There’s no better authority to speak with than AJ Wilcox, of B2Linked, who, at one point, managed five of LinkedIn’s top 10 ad customers.
Like with many ad networks, being effective on LinkedIn is all about getting quality leads. You should also be able to track what spend gives you what results – and best contributes to your bottom line.
But you’ll have to use different tactics than you would with Google or Facebook ads.
AJ gets into all the details, including…
- Why many companies are “priced out” of LinkedIn – and how to figure out if yours is
- How to figure out if your audience is on LinkedIn – and if you can target them
- The key element of an effective LinkedIn ad campaign that will engage your target market
- The minimum amount you need to spend per month to get results
- And more