Marketing to Complex Industries

Hear the latest from Dean Horowitz, president of commARCH, including his perspective on the power of architecture and its leadership in human-centric design, as well as phase one of what he calls “the biggest idea to ever hit B2B media.”

Show Notes

Chief product officer and president of commARCH, Dean Horowitz joins Creative VP Scott Trobaugh to chat about the power of architecture and its leadership in human-centric design. He also reveals phase one of what he calls “the biggest idea to ever hit B2B media” from commARCH, taking place with the City of Chicago and the University of Illinois.

What is Marketing to Complex Industries?

In B2B marketing, change is the one thing you can always count on. Marketing to Complex Industries features conversations about current topics, challenges and opportunities in industrial marketing across a variety of industries. Presented by Godfrey, a full-service B2B marketing agency.