The Real Story Behind Business in Africa

This opening episode lays the foundation for Continent DNA. Tobe Duru shares the story behind the podcast and explains why Africa’s next decade will redefine global opportunity. The episode introduces the core frameworks used throughout the series, explores the true scale of Africa’s economy, and highlights the human engine driving transformation across the continent. It is a clear, data-driven starting point for anyone seeking a deeper understanding of Africa’s markets, momentum, and future.

What is CONTINENT DNA | African Business Stories?

Every country has a DNA.

CONTINENT DNA analyzes the structural market forces, industrial history, and powerful business stories shaping Africa. Built for anyone wanting to truly understand African business, from senior operators, investors, and policymakers to those curious about foundational corporate histories, the show decodes the realities of corporate finance, supply chains, and strategic execution across the African startup ecosystem and industrial sectors to keep you ahead of where global growth is going.