David Gil gives reasons why brand awareness is overrated and isn't important anymore (1:41) and discusses why brand equity is what great brands like Amazon and AirBnB focus on(4:52). Then David talks about battle between YouTube and IGTV, how Twitter's getting desperate, and how Alexa is changing hotels(12:53).
Check out the new site! https://mgredge.com
Check our other stuff out too:
Medium: medium.com/the-edge-by-mgr
Instagram: instagram.com/mgrmarketing
YouTube: youtube.com/user/MGRConsultingGroup
Facebook: facebook.com/mgrconsulting
Steemit: @mgr
Website: https://MGREdge.com
Twitter: twitter.com/mgragency
Welcome to The Edge, hosted by MGR. The Edge is a weekly show that airs every Friday highlighting the latest trends in tech, business, and life. We take deep dives on tech news, business strategies, and how to implement them. Tune in every week to this unique audio experience!