🎙️ Welcome to The LAB: Digital Marketing Mastery with Alexis – From Disney Secretary to YouTube Real Estate Success, powered by eXp University Join us as we dive deep with Alexis, who went from being a Disney secretary earning $30,000 to building a real estate empire that generates 59+ transactions yearly through strategic YouTube content. Discover her authentic approach to video marketing that transforms viewers into clients without cold calling or traditional prospecting.
🔥 What You'll Learn in This Episode
✅ How she pivoted from Disney secretary to real estate when her husband got laid off and built a business on YouTube
✅ The exact YouTube strategy that generated 99% of her 59 transactions last year through authentic home tour content
✅ Why being authentically yourself with long nails, eyelashes, and raw personality becomes your competitive advantage
✅ Her 'I got you girl' brand approach that makes strangers feel like family before they even meet
✅ The strategic decision to travel 90 minutes to Ocala for appealing content that generates thousands of views
✅ How to balance luxury content with bread-and-butter price points without confusing YouTube's algorithm
✅ The viral whiteboard strategy that created 'Monarch School of Real Estate' and separated her from other agents
✅ Why simple property thumbnails outperform complex graphics and how to optimize for 7-10% click-through rates
✅ The power of QR codes for TV viewers and why you should only link to your calendar, not other social platforms
✅ How to survive the five-month grind to your first YouTube deal and why consistency beats perfection
📅 New Episodes Every Week! The LAB reveals behind-the-scenes playbooks from eXp's top producers, ICONs, and innovators.
🗓️ This Week on The LAB: Meet Alexis, the agent who proved that authentic personality and strategic YouTube content can build a thriving real estate business, even when starting from scratch with six kids and no industry experience.
🎯 If you've ever wondered how to use YouTube strategically for real estate, this episode reveals the exact content strategy and mindset shifts that work.
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📱 Available On: Watch on YouTube | Listen on Spotify, Apple Podcasts, and all major platforms
🎧 Follow Us: Instagram: @TheLABPodcast YouTube: The LAB Podcast Website: www.TheLABPodcast.com
#RealEstateMarketing, #YouTubeForRealtors, #AuthenticBranding, #RealEstateYouTube, #TheLABPodcast
What is The LAB with Bryon Ellington?
Welcome to The LAB, powered by eXp University, where Chief Learning Officer, Bryon Ellington, brings you top eXp Realty agents and leaders, to share their expertise, insights, and strategies to help you thrive in the real estate industry. Whether you're a seasoned professional, a team leader, or just starting out, this podcast is your weekly source of inspiration and knowledge.
New Episodes Every Week! Stay ahead of the game with fresh content delivered to you every week. Each episode is packed with valuable insights that can help you elevate your career and expand your business.