Chapter 9: Unleashing the Hero Within

How important is company culture? Turns out, it’s vital. 

In this episode, we explore the turning point in Norhart’s pursuit for unicorn status. Mike Keading, CEO of Norhart, shares how he has applied the efficient strategies of a major automobile manufacturer to Norhart's construction projects, as well as how he has empowered Norhart employees to pivot with the company to begin to overcome their problems.

Norhart values respect, support, and humility, creating an environment different from a typical construction site. Employees are encouraged to advance as quickly as possible, empowering them to grow and learn so there’s higher performance and more valuable work.

But even with these accomplishments, Norhart still fights an uphill battle. Hear how a company positioned to achieve Unicorn status positions themselves when facing financial obstacles and scaling their business.

In this penultimate chapter, you’ll witness Norhart’s resilience through their willingness to bring in consultants, question current practices, and learn from the mistakes of others. 

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What is Zero to Unicorn?

A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone.

On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industry with a mission to positively impact the way people live.

But this isn’t a story of how to grow a business to a billion-dollar valuation. This tale is centered around a special group of people who are coming together to create something bigger than themselves. Despite several trials, the people of Norhart seek to make a positive impact on the world—and, ultimately, to do what every unicorn is born to do: make the impossible possible.

Join us weekly for this limited series chronicling the Kaeding family’s journey, from starting a family-owned business to becoming a unicorn with a business determined to do good.