Show Notes
In this episode of Start With A Win, Adam talks with RE/MAX social media experts Heather Holliday, Michele Bellisari, Rebecca Steinhouse, and Inmar Barrera. They discuss how they use social media and their advice to agents looking to enhance their digital presence.
Heather Holliday is from RE/MAX Elite in Melbourne, Florida, and her main focus is informing agents of the tools available to them through RE/MAX and training them on effective implementation of these tools. Social media can be overwhelming when you jump in headfirst with no direction. Heather helps agents take their social media platforms step-by-step, setting smaller goals to keep them motivated. Heather recommends that agents mention their listings on social media. However, their primary engagement on social media should be involved in groups and talking about their passions.
Michele Bellisari is located in Boca Raton, Florida, and she will be the first to tell you her business is driven solely through social media and referrals. Michelle created the hashtag #soooboca, which also has its own Instagram account. She maintains a personal Instagram account, YouTube, TikTok, Facebook, Snapchat, a blog, and a podcast, so she is fully embracing the digital experience. To agents looking to get started on social media, Michele’s advice is to start on Facebook and get involved in groups. Or, start your own group and then branch out to one or two more platforms where you feel comfortable.
Rebecca Steinhouse is also located in Boca Raton, Florida, and serves as the Director of Marketing. She mainly mentors agents by teaching them to start with one social media platform and master it before moving on to the next one to build a presence. She advocates for maintaining your personal Facebook page rather than creating a business page because you should go where your audience is. She says that the biggest challenge agents face is finding the time to maintain their social media platforms and being consistent.
Inmar Barrera is with RE/MAX in Tracy, California, and he is a big proponent of using video on social media. Inmar combines his business and personal pages to maintain one personal brand. He focuses his efforts on Facebook and Instagram posts and stories. He says that video is the best way to connect with your family, friends, clients, and leads because it is more personal. People feel like they know you before you have even met in person because you feel familiar with them through video. He says the best thing you can do is be genuine and publish content even if you are nervous about it, and people will gravitate towards you.
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What is Start With A Win?
Every day you have a choice. You can wake up and choose to give in to mediocrity and complacency, you can choose bad habits and poor choices, and you can do the bare minimum to get by and fly under the radar. Or you can choose to make today the day that sets you apart from the crowd, you can choose to start doing the right things, the things that will set you up for success. You can choose to create a life that is worth living, worth waking up to, and worth sharing with the world around you. Today You can choose to start with a win.