1 00:00:00,040 --> 00:00:02,840 Carol Cox: I will impact and is already impacting your 2 00:00:02,840 --> 00:00:04,320 business and career. 3 00:00:04,440 --> 00:00:06,680 Here are four innovative ways to think about 4 00:00:06,680 --> 00:00:08,640 it. On this episode of the Speaking Your 5 00:00:08,640 --> 00:00:09,720 Brand podcast. 6 00:00:14,040 --> 00:00:16,480 More and more women are making an impact by 7 00:00:16,480 --> 00:00:19,280 starting businesses, running for office and 8 00:00:19,280 --> 00:00:21,160 speaking up for what matters. 9 00:00:21,480 --> 00:00:24,200 With my background as a TV political analyst, 10 00:00:24,320 --> 00:00:25,880 entrepreneur, and speaker. 11 00:00:26,120 --> 00:00:28,760 I interview and coach purpose driven women to 12 00:00:28,800 --> 00:00:31,360 shape their brands, grow their companies, 13 00:00:31,360 --> 00:00:34,200 and become recognized as influencers in their 14 00:00:34,200 --> 00:00:37,400 field. This is speaking your brand, 15 00:00:37,440 --> 00:00:39,800 your place to learn how to persuasively 16 00:00:39,800 --> 00:00:43,040 communicate your message to your audience. 17 00:00:44,040 --> 00:00:45,480 Hi there and welcome to the Speaking Your 18 00:00:45,480 --> 00:00:46,800 Brand podcast. I'm your host, 19 00:00:46,800 --> 00:00:49,560 Carol Cox. I'm going to do a few episodes 20 00:00:49,560 --> 00:00:53,160 related to AI because it has become a game 21 00:00:53,160 --> 00:00:55,200 changer in my business. 22 00:00:55,240 --> 00:00:58,240 Truly it has, especially this year, 23 00:00:58,320 --> 00:01:01,290 and this is well beyond using ChatGPT, 24 00:01:01,330 --> 00:01:02,970 which of course I use. 25 00:01:03,090 --> 00:01:05,450 But this is about thinking about my business 26 00:01:05,450 --> 00:01:08,610 and my content in an entirely new and 27 00:01:08,610 --> 00:01:10,010 innovative ways. 28 00:01:10,090 --> 00:01:12,130 I'm going to share some of that with you 29 00:01:12,130 --> 00:01:14,610 today, as well as in next week's episodes. 30 00:01:14,970 --> 00:01:17,050 Whether you've been using AI tools like 31 00:01:17,050 --> 00:01:20,210 ChatGPT for a while, or you're just tiptoeing 32 00:01:20,210 --> 00:01:22,930 into it, or you're not really sure if I has a 33 00:01:22,930 --> 00:01:25,250 place for you in your business or the work 34 00:01:25,250 --> 00:01:27,210 that you do. This episode, 35 00:01:27,210 --> 00:01:30,010 I promise, is going to give you a lot to 36 00:01:30,010 --> 00:01:33,010 think about. No matter what your business or 37 00:01:33,010 --> 00:01:35,730 job is, no matter what industry you're in, 38 00:01:35,770 --> 00:01:38,250 no matter what your business model is, 39 00:01:38,690 --> 00:01:40,970 AI is going to impact you, 40 00:01:41,090 --> 00:01:43,490 and it most likely already has, 41 00:01:43,490 --> 00:01:46,890 even if it's not apparent to you that it is 42 00:01:46,890 --> 00:01:50,290 AI. Now, you may not be a graphic designer or 43 00:01:50,290 --> 00:01:53,050 a copywriter or a software developer. 44 00:01:53,570 --> 00:01:56,650 Those jobs clearly see the impact that AI is 45 00:01:56,740 --> 00:01:58,020 having on them. 46 00:01:58,460 --> 00:02:01,140 Even if you're a coach or a consultant, 47 00:02:01,140 --> 00:02:04,700 or you work in health care or HR or finance 48 00:02:04,700 --> 00:02:07,940 or fitness, I will impact you. 49 00:02:08,420 --> 00:02:10,180 Now, if you do run your own business and say 50 00:02:10,180 --> 00:02:12,540 you are a coaching or consultant or 51 00:02:12,540 --> 00:02:14,980 strategist or some type of service provider, 52 00:02:14,980 --> 00:02:17,420 perhaps you've noticed that your social media 53 00:02:17,420 --> 00:02:20,180 posts don't get as many views or as much 54 00:02:20,220 --> 00:02:21,700 engagement as they used to. 55 00:02:21,740 --> 00:02:24,500 A few years ago, if you have a podcast or a 56 00:02:24,500 --> 00:02:26,860 YouTube channel, perhaps you've noticed it's 57 00:02:26,860 --> 00:02:29,780 harder to get or retain your audience. 58 00:02:30,020 --> 00:02:32,140 Maybe you're getting less traffic to your 59 00:02:32,140 --> 00:02:35,860 website. All of that is because of I. 60 00:02:36,860 --> 00:02:39,900 Why? Because it's now easier than ever to 61 00:02:39,940 --> 00:02:41,540 create content. 62 00:02:41,660 --> 00:02:44,060 And lots of people now are creating content, 63 00:02:44,100 --> 00:02:46,340 not just AI generated content, 64 00:02:46,500 --> 00:02:49,660 but using workflows to create content more 65 00:02:49,660 --> 00:02:51,660 quickly, which means there's just more 66 00:02:51,660 --> 00:02:53,020 content everywhere. 67 00:02:53,460 --> 00:02:55,020 More social media posts more. 68 00:02:55,150 --> 00:02:57,270 Podcasts, more YouTube videos. 69 00:02:57,390 --> 00:02:59,590 There's also now this is not related to AI. 70 00:02:59,910 --> 00:03:02,350 More well-known names are starting to get 71 00:03:02,350 --> 00:03:05,030 into podcasting because they see that's where 72 00:03:05,030 --> 00:03:07,030 people are spending a lot of time. 73 00:03:07,150 --> 00:03:09,270 I know I've been listening to new podcasts 74 00:03:09,270 --> 00:03:12,030 that have launched recently by Monica 75 00:03:12,070 --> 00:03:13,750 Lewinsky, Meghan Markle, 76 00:03:13,790 --> 00:03:16,030 Nicole Wallace, Amy Poehler. 77 00:03:16,350 --> 00:03:19,070 So that is also taking people's time. 78 00:03:19,310 --> 00:03:22,990 And SEO is changing because of things like 79 00:03:22,990 --> 00:03:25,750 Google's AI overviews and people using 80 00:03:25,750 --> 00:03:28,510 ChatGPT to get answers to things instead of 81 00:03:28,510 --> 00:03:29,990 using Google Search. 82 00:03:30,470 --> 00:03:33,830 Now side note this is why I say public 83 00:03:33,830 --> 00:03:37,190 speaking is a great way to build your brand 84 00:03:37,190 --> 00:03:39,670 and your business, because you have a captive 85 00:03:39,670 --> 00:03:41,910 audience who is sitting there in front of 86 00:03:41,910 --> 00:03:43,270 you, listening to you, 87 00:03:43,270 --> 00:03:45,670 and you're building trust and rapport with 88 00:03:45,670 --> 00:03:49,070 them. You don't have to rely on algorithms in 89 00:03:49,070 --> 00:03:50,230 order to reach them. 90 00:03:50,230 --> 00:03:52,230 But for this episode, I'm going to share with 91 00:03:52,230 --> 00:03:56,080 you four for ways to think about AI and what 92 00:03:56,080 --> 00:03:59,160 you can do to take advantage of what AI is 93 00:03:59,160 --> 00:04:00,440 making possible. 94 00:04:00,440 --> 00:04:02,800 There are so many incredible opportunities 95 00:04:02,920 --> 00:04:04,680 for things that you can do with your 96 00:04:04,680 --> 00:04:06,240 marketing, your business, 97 00:04:06,240 --> 00:04:07,680 and your visibility. 98 00:04:08,080 --> 00:04:11,280 I saw a post just a few days ago by Mustafa 99 00:04:11,280 --> 00:04:14,560 Suleiman, who's the CEO of Microsoft AI, 100 00:04:15,280 --> 00:04:18,960 and he said brand is going to matter more 101 00:04:19,080 --> 00:04:22,920 than ever. He was referencing that people can 102 00:04:22,920 --> 00:04:24,880 now create content so easily. 103 00:04:24,920 --> 00:04:28,120 I can spin out content literally in seconds. 104 00:04:28,120 --> 00:04:31,040 And so that's why your brand is going to 105 00:04:31,040 --> 00:04:32,120 matter more than ever, 106 00:04:32,120 --> 00:04:34,320 that trust that you've built with your 107 00:04:34,320 --> 00:04:36,240 clients and your audience. 108 00:04:36,360 --> 00:04:38,800 This is also why your intellectual property 109 00:04:38,800 --> 00:04:40,000 is so valuable. 110 00:04:40,160 --> 00:04:42,440 Your frameworks, your methodologies, 111 00:04:42,440 --> 00:04:45,080 your content, your signature talk. 112 00:04:45,200 --> 00:04:47,360 All those speaking engagements that you do, 113 00:04:47,800 --> 00:04:50,160 either a podcast and videos that you create 114 00:04:50,160 --> 00:04:53,570 or Your podcast that you go on as a guest. 115 00:04:53,610 --> 00:04:56,730 All of that really matters to build that 116 00:04:56,730 --> 00:04:58,970 trust and connection with your audience. 117 00:04:59,330 --> 00:05:01,290 Now, at the end of this episode, 118 00:05:01,290 --> 00:05:03,490 I'm going to share with you something that 119 00:05:03,490 --> 00:05:06,490 I've just done why I decided to do this, 120 00:05:06,490 --> 00:05:08,450 how I did it literally in one day, 121 00:05:08,730 --> 00:05:11,210 and how you can do this as well. 122 00:05:11,370 --> 00:05:12,930 Now, if you're new to speaking your brand, 123 00:05:12,930 --> 00:05:16,170 welcome. I'm a former software developer and 124 00:05:16,170 --> 00:05:18,530 tech company founder, and I started speaking 125 00:05:18,530 --> 00:05:19,930 your brand, this business, 126 00:05:19,930 --> 00:05:22,650 ten years ago and this podcast eight years 127 00:05:22,650 --> 00:05:26,210 ago when ChatGPT launched at the end of 2022. 128 00:05:26,370 --> 00:05:28,330 The tech side of me could not resist. 129 00:05:28,370 --> 00:05:30,570 And so I've been integrating AI into so much 130 00:05:30,570 --> 00:05:32,850 of what I do as speaking your brand, 131 00:05:32,850 --> 00:05:35,610 because I know how powerful it can be. 132 00:05:35,810 --> 00:05:37,810 Now, I know it can be hard to figure out what 133 00:05:37,810 --> 00:05:40,330 to do. There are so many different AI tools, 134 00:05:40,330 --> 00:05:42,490 so many people talking about AI. 135 00:05:42,850 --> 00:05:46,010 So I've created a live online program called 136 00:05:46,010 --> 00:05:48,290 Automate and Amplify with AI. 137 00:05:48,570 --> 00:05:51,820 You get time with me, and I'm going to show 138 00:05:51,820 --> 00:05:54,860 you how I've built automation workflows with 139 00:05:54,860 --> 00:05:58,500 AI and without AI that you can use right now 140 00:05:58,780 --> 00:06:01,060 in your business operations and in your 141 00:06:01,060 --> 00:06:03,780 marketing and in your content production. 142 00:06:03,940 --> 00:06:07,500 This isn't wish casting or theory about AI or 143 00:06:07,500 --> 00:06:09,700 just simple ChatGPT prompts. 144 00:06:10,220 --> 00:06:12,460 They are complete automation workflows that 145 00:06:12,460 --> 00:06:15,260 I've built and I use every single week in my 146 00:06:15,260 --> 00:06:17,220 business. As I like to say, 147 00:06:17,500 --> 00:06:20,340 let AI handle the computer work so you can 148 00:06:20,340 --> 00:06:23,620 focus on the human work that only you can do. 149 00:06:23,900 --> 00:06:26,620 I want you to step into your role as a 150 00:06:26,620 --> 00:06:28,620 thought leader and as a human focused 151 00:06:28,620 --> 00:06:30,940 entrepreneur, not the technician who is 152 00:06:30,940 --> 00:06:33,900 constantly stuck doing all of these things on 153 00:06:33,900 --> 00:06:36,020 your computer. So that's what we're going to 154 00:06:36,020 --> 00:06:38,060 do together. It's a four week program. 155 00:06:38,060 --> 00:06:39,740 We have live group zoom calls. 156 00:06:39,740 --> 00:06:41,900 Plus I'm going to give you all the automation 157 00:06:41,900 --> 00:06:44,740 workflows you need and teach you how to make 158 00:06:44,740 --> 00:06:47,140 them work for you. No coding skills needed. 159 00:06:47,140 --> 00:06:49,230 You do not need to be a software engineer or 160 00:06:49,230 --> 00:06:50,870 to be a techie to do this. 161 00:06:50,990 --> 00:06:52,990 This is why they're so powerful. 162 00:06:53,070 --> 00:06:55,470 You can get the details and you can apply for 163 00:06:55,470 --> 00:06:57,590 this program as speaking your brand. 164 00:06:58,710 --> 00:07:00,710 I agree that speaking your brand. 165 00:07:02,910 --> 00:07:04,430 Now let's get on with the show. 166 00:07:05,950 --> 00:07:09,510 Here are four ways to think about how you can 167 00:07:09,510 --> 00:07:12,350 leverage AI, and how it's going to change. 168 00:07:12,350 --> 00:07:14,630 How you think about your business and the 169 00:07:14,630 --> 00:07:15,790 work that you do. 170 00:07:16,030 --> 00:07:18,350 Now, these four questions I'm going to pose 171 00:07:18,470 --> 00:07:20,670 are from an article by Ethan Malik. 172 00:07:20,670 --> 00:07:22,830 He's a professor at the Wharton School of 173 00:07:22,830 --> 00:07:25,030 Business. I'll link to this original article 174 00:07:25,030 --> 00:07:26,670 from him in the show notes. 175 00:07:26,670 --> 00:07:28,390 This came out a couple of years ago, 176 00:07:28,630 --> 00:07:30,550 but since he posted that article, 177 00:07:30,550 --> 00:07:32,590 I've been really thinking about these four 178 00:07:32,590 --> 00:07:35,910 questions and changing how I think about the 179 00:07:35,910 --> 00:07:37,590 business of speaking your brand and our 180 00:07:37,590 --> 00:07:39,870 business model to leverage AI. 181 00:07:41,150 --> 00:07:42,710 So here's the first question. 182 00:07:43,310 --> 00:07:48,360 What useful thing that you do is no longer 183 00:07:48,600 --> 00:07:52,640 valuable. What useful thing you do is no 184 00:07:52,920 --> 00:07:54,480 longer. Valuable. 185 00:07:54,960 --> 00:07:56,160 And he goes on to say, 186 00:07:56,280 --> 00:07:57,680 I doesn't do everything well, 187 00:07:57,680 --> 00:08:00,400 but it does some things very well. 188 00:08:00,760 --> 00:08:02,240 For many organizations, 189 00:08:02,280 --> 00:08:04,920 I is fully capable of automating the tasks 190 00:08:04,920 --> 00:08:07,040 that used to be an important part of your 191 00:08:07,040 --> 00:08:10,160 organizational identity or strategy. 192 00:08:10,680 --> 00:08:13,680 I comes up with more creative ideas than most 193 00:08:13,680 --> 00:08:15,600 people, so your company's special 194 00:08:15,600 --> 00:08:18,360 brainstorming techniques may no longer be a 195 00:08:18,360 --> 00:08:21,600 big benefit. I can provide great user 196 00:08:21,600 --> 00:08:23,360 journeys and personas, 197 00:08:23,560 --> 00:08:25,800 so your old product management or marketing 198 00:08:25,800 --> 00:08:28,600 approach is no longer a differentiator. 199 00:08:28,760 --> 00:08:31,600 Getting a sense of what I can do now and 200 00:08:31,600 --> 00:08:33,320 where it's heading, will allow you to have a 201 00:08:33,320 --> 00:08:36,160 realistic view of what might soon be 202 00:08:36,160 --> 00:08:38,080 delegated to AI. 203 00:08:38,760 --> 00:08:42,000 So what useful thing you do is no longer 204 00:08:42,120 --> 00:08:44,290 valuable. So here's how I would answer that 205 00:08:44,290 --> 00:08:46,250 question for speaking your brand. 206 00:08:46,610 --> 00:08:48,610 Something that we used to do that is no 207 00:08:48,610 --> 00:08:52,130 longer valuable or that is easily done by AI, 208 00:08:52,490 --> 00:08:55,170 is helping clients create their speaking 209 00:08:55,170 --> 00:08:57,810 proposals. When you submit to speak at a 210 00:08:57,810 --> 00:09:00,250 conference or you pitch someone to speak at 211 00:09:00,250 --> 00:09:02,730 their event, typically you create a speaking 212 00:09:02,730 --> 00:09:05,010 proposal that has your title, 213 00:09:05,170 --> 00:09:07,690 the description of your presentation, 214 00:09:07,690 --> 00:09:08,890 your learning objectives, 215 00:09:08,890 --> 00:09:10,650 your takeaways, and so on. 216 00:09:10,770 --> 00:09:13,610 Chatgpt is fantastic at writing speaking 217 00:09:13,610 --> 00:09:15,690 proposals. You can even give it a whole bunch 218 00:09:15,690 --> 00:09:17,330 of information about that particular 219 00:09:17,330 --> 00:09:19,730 conference, and it will customize a proposal 220 00:09:19,970 --> 00:09:22,890 for you. So we used to teach our clients 221 00:09:23,010 --> 00:09:24,810 here's what a speaking proposal structure 222 00:09:24,810 --> 00:09:26,610 looks like. Here are examples of our own 223 00:09:26,610 --> 00:09:27,890 speaking proposals. 224 00:09:28,010 --> 00:09:30,730 And then we would give them exercises to have 225 00:09:30,730 --> 00:09:31,810 them write their own. 226 00:09:31,810 --> 00:09:34,090 And then we would give them our feedback. 227 00:09:34,450 --> 00:09:37,370 I can do that even better than faster than we 228 00:09:37,370 --> 00:09:39,690 can. So that is something that we used to do 229 00:09:39,810 --> 00:09:42,060 that no longer has the same value. 230 00:09:42,540 --> 00:09:44,660 The other thing is just answering kind of 231 00:09:44,700 --> 00:09:47,300 basic questions about public speaking, 232 00:09:47,300 --> 00:09:50,220 maybe like foundational 101 questions about 233 00:09:50,220 --> 00:09:51,340 public speaking. 234 00:09:52,060 --> 00:09:54,140 And these would be things that maybe people 235 00:09:54,140 --> 00:09:55,740 used to do a Google search for. 236 00:09:55,740 --> 00:09:58,100 But you know, you do a Google search for how 237 00:09:58,100 --> 00:10:00,260 can I reduce my nerves and public speaking, 238 00:10:00,260 --> 00:10:03,580 or how can I pitch myself to speak at a 239 00:10:03,580 --> 00:10:05,260 conference and you get a whole bunch of 240 00:10:05,260 --> 00:10:07,140 websites and blogs, and it would be hard to 241 00:10:07,140 --> 00:10:08,260 sift through them all. 242 00:10:08,260 --> 00:10:10,580 So a lot of times it would be easier just to 243 00:10:10,580 --> 00:10:12,580 find a coach and ask that question too. 244 00:10:12,660 --> 00:10:15,340 But now, of course, ChatGPT and similar tools 245 00:10:15,340 --> 00:10:18,500 can answer that question very comprehensively 246 00:10:18,700 --> 00:10:20,860 and ironically. I've been talking about this 247 00:10:20,860 --> 00:10:24,140 idea of escaping the expert trap since 2020. 248 00:10:24,140 --> 00:10:27,500 So before ChatGPT came out and when I talked 249 00:10:27,500 --> 00:10:29,660 about it back then, it was about stepping 250 00:10:29,660 --> 00:10:31,980 into thought leadership that your audience 251 00:10:31,980 --> 00:10:33,500 doesn't just want information, 252 00:10:33,500 --> 00:10:36,020 they don't want an information dump from you. 253 00:10:36,180 --> 00:10:38,100 They want a transformation. 254 00:10:38,100 --> 00:10:41,190 They want to understand what that vision is 255 00:10:41,190 --> 00:10:43,790 that you hold and how they can get there as 256 00:10:43,790 --> 00:10:47,710 well. Well, now I is the ultimate expert. 257 00:10:47,830 --> 00:10:49,910 People can get answers within seconds to 258 00:10:49,950 --> 00:10:51,750 basically anything that they have. 259 00:10:51,870 --> 00:10:54,070 So this is why your thought leadership and 260 00:10:54,070 --> 00:10:56,590 your frameworks and your brand are more 261 00:10:56,590 --> 00:10:57,870 important than ever. 262 00:10:58,310 --> 00:11:00,070 And that's why we work with you to create 263 00:11:00,070 --> 00:11:01,830 this foundation and our Thought Leader 264 00:11:01,830 --> 00:11:03,550 Academy online program. 265 00:11:03,670 --> 00:11:06,430 So this is an example of a thing that we used 266 00:11:06,430 --> 00:11:08,630 to do that is no longer as valuable. 267 00:11:08,710 --> 00:11:11,270 Speaking proposal's answering 101 public 268 00:11:11,270 --> 00:11:12,390 speaking questions. 269 00:11:12,710 --> 00:11:15,790 But what we do that is just as valuable, 270 00:11:15,790 --> 00:11:18,470 if not more valuable than it ever has been, 271 00:11:18,670 --> 00:11:20,150 is helping you create your thought 272 00:11:20,190 --> 00:11:21,630 leadership, your framework, and your 273 00:11:21,630 --> 00:11:25,070 signature talk. Question number two what 274 00:11:25,070 --> 00:11:27,990 impossible thing can you now do? 275 00:11:28,990 --> 00:11:30,990 So this is the flip side of that first 276 00:11:30,990 --> 00:11:33,990 question is that you can now do things that 277 00:11:33,990 --> 00:11:35,990 were impossible before. 278 00:11:36,030 --> 00:11:37,230 So here's Ethan Malloch. 279 00:11:37,230 --> 00:11:38,570 He explains it this way, 280 00:11:38,890 --> 00:11:42,170 which is having an infinite number of interns 281 00:11:42,290 --> 00:11:44,050 or assistants get you. 282 00:11:44,370 --> 00:11:47,130 How does giving everyone a data analyst, 283 00:11:47,370 --> 00:11:50,330 a marketer, and an advisor change what is 284 00:11:50,330 --> 00:11:52,810 possible? So if we think about for speaking 285 00:11:52,810 --> 00:11:55,810 your brand, we work with our clients in a one 286 00:11:55,850 --> 00:11:59,170 on one VIP day to map out their signature 287 00:11:59,170 --> 00:12:01,330 talk using our signature Talk Canvas 288 00:12:01,330 --> 00:12:04,130 framework. We've done this hundreds of times 289 00:12:04,290 --> 00:12:06,410 with our clients and for ourselves. 290 00:12:06,770 --> 00:12:08,810 What a possible thing can we now do? 291 00:12:08,930 --> 00:12:11,610 We can take a client's signature canvas, 292 00:12:11,610 --> 00:12:13,730 with their permission, of course, and create 293 00:12:13,730 --> 00:12:15,690 multiple assets from it. 294 00:12:15,690 --> 00:12:18,130 Literally within seconds we can have it 295 00:12:18,130 --> 00:12:19,890 generate a speaking proposal, 296 00:12:20,010 --> 00:12:22,610 social media, post video scripts, 297 00:12:22,610 --> 00:12:23,850 copy further a website, 298 00:12:23,850 --> 00:12:26,330 and so on. Now we could do that before, 299 00:12:26,330 --> 00:12:29,370 but it would be time consuming to go and do 300 00:12:29,370 --> 00:12:32,130 all those things. Now literally we can press 301 00:12:32,130 --> 00:12:33,490 a button and have it done. 302 00:12:33,490 --> 00:12:35,450 So think about for your own work and your 303 00:12:35,540 --> 00:12:38,660 business. What impossible thing can you now 304 00:12:38,700 --> 00:12:40,740 do? Question number three. 305 00:12:41,700 --> 00:12:44,740 What? Can you move to a wider market? 306 00:12:44,940 --> 00:12:46,580 Or democratize? 307 00:12:47,060 --> 00:12:48,260 So think about how can you. 308 00:12:48,300 --> 00:12:51,380 Democratize what you do and buy democratize 309 00:12:51,380 --> 00:12:54,620 media. How can you let more people in to. 310 00:12:54,660 --> 00:12:57,580 What you do. For example speaking your brand. 311 00:12:58,060 --> 00:13:00,340 Our services are high touch. 312 00:13:00,380 --> 00:13:02,060 They're premium services. 313 00:13:02,140 --> 00:13:04,380 And so we're limited with the number of 314 00:13:04,380 --> 00:13:07,220 people who have the budget and the means to 315 00:13:07,260 --> 00:13:09,900 work with us. But we still want to help so 316 00:13:09,900 --> 00:13:12,020 many, especially women out there. 317 00:13:12,140 --> 00:13:13,660 Step into thought leadership, 318 00:13:13,660 --> 00:13:15,020 create their signature talk, 319 00:13:15,020 --> 00:13:17,780 and get that clarity and confidence to go out 320 00:13:17,780 --> 00:13:20,100 there and pitch for speaking engagements and 321 00:13:20,100 --> 00:13:21,300 step onto stages. 322 00:13:22,460 --> 00:13:24,220 Now, here's how Ethan Malik describes this 323 00:13:24,220 --> 00:13:26,260 question about how can you move to a wider 324 00:13:26,260 --> 00:13:27,780 market or democratize. 325 00:13:27,780 --> 00:13:30,380 He says. Prior to AI, companies were often 326 00:13:30,380 --> 00:13:32,740 advised to put their effort into servicing 327 00:13:32,740 --> 00:13:35,030 their most profitable customers. 328 00:13:35,030 --> 00:13:37,830 But I has greatly changed the equation. 329 00:13:38,070 --> 00:13:39,950 Services and approaches that were once 330 00:13:39,950 --> 00:13:43,430 expensive to customize have become cheaper. 331 00:13:43,750 --> 00:13:46,230 For example, prior to AI strategy, 332 00:13:46,230 --> 00:13:48,550 consulting firms would only work for giant 333 00:13:48,550 --> 00:13:50,310 clients for large fees, 334 00:13:50,310 --> 00:13:52,270 but now they may be able to offer effective 335 00:13:52,270 --> 00:13:55,110 advising to a much wider range of businesses 336 00:13:55,350 --> 00:13:56,870 at lower cost. 337 00:13:56,990 --> 00:13:59,230 Another example he cites is custom tutoring 338 00:13:59,230 --> 00:14:01,390 and mentoring. So here is speaking your 339 00:14:01,390 --> 00:14:03,030 brand. As I mentioned earlier. 340 00:14:03,390 --> 00:14:05,190 When we work with clients to create their 341 00:14:05,190 --> 00:14:07,350 signature talk, we do that in a one on one 342 00:14:07,350 --> 00:14:09,950 VIP day high touch premium service. 343 00:14:10,390 --> 00:14:13,550 But I'm now building what I call chat CIB. 344 00:14:13,550 --> 00:14:15,910 So like ChatGPT but chat speaking your brand 345 00:14:15,910 --> 00:14:21,190 chat CIB to be able to provide you with a DIY 346 00:14:21,230 --> 00:14:25,110 service so you can use our specially trained 347 00:14:25,550 --> 00:14:27,830 AI application that's trained on all of 348 00:14:27,830 --> 00:14:29,470 speaking your brand podcast content, 349 00:14:29,470 --> 00:14:32,320 our training content, our frameworks and it 350 00:14:32,320 --> 00:14:35,400 will walk you through creating your talk from 351 00:14:35,400 --> 00:14:38,640 beginning to end, using our methodology and 352 00:14:38,640 --> 00:14:41,120 everything that it knows about how we put 353 00:14:41,120 --> 00:14:43,600 together great talks, talks that have 354 00:14:43,600 --> 00:14:46,320 millions of views on for Ted, 355 00:14:47,200 --> 00:14:49,120 talks that are for international keynote 356 00:14:49,120 --> 00:14:51,120 speakers, for business presentations. 357 00:14:51,120 --> 00:14:54,400 So we're democratizing access to what we do 358 00:14:54,640 --> 00:14:56,480 by creating this DIY service. 359 00:14:56,480 --> 00:14:58,680 And I'll be talking more about that in 360 00:14:58,680 --> 00:14:59,920 upcoming episodes. 361 00:15:00,200 --> 00:15:02,040 So question number three, how can you move to 362 00:15:02,040 --> 00:15:04,720 a wider market or democratize what you do? 363 00:15:05,000 --> 00:15:08,560 Question number four what can you personalize 364 00:15:08,560 --> 00:15:10,160 or move up market? 365 00:15:10,600 --> 00:15:12,560 Ethan Malik explains it this way. 366 00:15:12,560 --> 00:15:14,440 At the same time, your organization's 367 00:15:14,440 --> 00:15:16,480 capabilities have increased. 368 00:15:16,600 --> 00:15:18,800 If you were once a small marketing firm, 369 00:15:18,800 --> 00:15:21,520 you can use AI to punch above your weight and 370 00:15:21,520 --> 00:15:24,040 offer services to elite clients that were 371 00:15:24,040 --> 00:15:27,040 once only available for much larger firms 372 00:15:27,040 --> 00:15:30,090 with giant context windows and fast Answers. 373 00:15:30,090 --> 00:15:32,610 Every customer being able to have a personal 374 00:15:32,650 --> 00:15:35,010 AI agent who knows their preferences and 375 00:15:35,010 --> 00:15:37,290 previous interactions with the company and 376 00:15:37,290 --> 00:15:39,010 communicates with them according to their 377 00:15:39,010 --> 00:15:41,850 preferences. Figure out the most exciting 378 00:15:41,850 --> 00:15:44,770 thing you can do and see if you can make it 379 00:15:44,770 --> 00:15:47,170 happen. Oh, I love that call to action that 380 00:15:47,170 --> 00:15:48,890 he says there. 381 00:15:48,930 --> 00:15:50,890 Figure out the most exciting thing you can do 382 00:15:50,890 --> 00:15:52,490 and see if you can make it happen. 383 00:15:52,530 --> 00:15:54,530 So what I just described with chat CIB, 384 00:15:54,570 --> 00:15:57,050 that DIY service that is definitely going to 385 00:15:57,050 --> 00:15:58,890 keep, we're going to keep expanding what it 386 00:15:58,890 --> 00:16:01,690 can do. I have so many ideas for it. 387 00:16:01,690 --> 00:16:03,490 I can't wait for you to see it so that I will 388 00:16:03,490 --> 00:16:05,170 be coming in the next few months, so stay 389 00:16:05,170 --> 00:16:07,290 tuned for that. But here's something that 390 00:16:07,290 --> 00:16:09,890 I've also created and this idea of what can 391 00:16:09,890 --> 00:16:11,250 you personalized. 392 00:16:11,410 --> 00:16:13,410 So as you know, for this Speaking your Brand 393 00:16:13,410 --> 00:16:15,410 podcast, I've been doing it for over eight 394 00:16:15,410 --> 00:16:18,810 years. This is episode number 432. 395 00:16:18,850 --> 00:16:21,330 So I have a lot of podcast content. 396 00:16:21,370 --> 00:16:24,490 Now it takes me about a half a day a week, 397 00:16:24,490 --> 00:16:27,570 so about four hours a week to produce one 398 00:16:27,620 --> 00:16:30,140 episode. So that is everything from coming up 399 00:16:30,140 --> 00:16:32,940 with the idea, creating the outline, 400 00:16:32,940 --> 00:16:35,100 recording it, editing it, 401 00:16:35,100 --> 00:16:37,220 putting together the show notes, the blog, 402 00:16:37,420 --> 00:16:40,260 the graphics, putting it in the podcast host, 403 00:16:40,260 --> 00:16:42,180 all of those kinds of things. And if I have 404 00:16:42,180 --> 00:16:44,020 an interview with a guest and part of that 405 00:16:44,020 --> 00:16:46,220 four hours, then instead of me doing the solo 406 00:16:46,220 --> 00:16:47,940 recording, is the guest recording. 407 00:16:48,140 --> 00:16:50,020 So between myself and my team members, 408 00:16:50,020 --> 00:16:52,620 that is about four hours or so worth of time 409 00:16:52,620 --> 00:16:53,780 for one episode. 410 00:16:53,780 --> 00:16:56,300 What I have just launched is a companion 411 00:16:56,300 --> 00:16:58,540 podcast to speaking your brand called 412 00:16:58,540 --> 00:17:00,100 Confident Speaker. 413 00:17:00,220 --> 00:17:03,140 You can find it in Apple Podcasts or Spotify. 414 00:17:03,300 --> 00:17:04,980 Search for Confident Speaker. I've also 415 00:17:04,980 --> 00:17:06,700 included a link in the show notes. 416 00:17:07,100 --> 00:17:09,500 This podcast called Confidence Speaker is 417 00:17:09,500 --> 00:17:12,540 100% I created. 418 00:17:12,660 --> 00:17:13,700 It is incredible. 419 00:17:13,700 --> 00:17:15,020 This is one of the things that I'm going to 420 00:17:15,020 --> 00:17:18,060 show you in that automate and Amplify with AI 421 00:17:18,100 --> 00:17:19,700 online program that I'm running, 422 00:17:19,700 --> 00:17:22,220 because you can do this as well. 423 00:17:22,260 --> 00:17:24,660 Now, I'm very transparent on the Confidence 424 00:17:24,660 --> 00:17:27,670 Speaker podcast that it is AI generated. 425 00:17:28,190 --> 00:17:29,670 But here's why I did it, 426 00:17:29,670 --> 00:17:31,590 because they're very short episodes, 427 00:17:31,590 --> 00:17:33,670 about 3 to 5 minutes in length, 428 00:17:33,670 --> 00:17:36,310 and they address one specific question 429 00:17:36,310 --> 00:17:39,110 somewhat. It would have the challenge with 430 00:17:39,110 --> 00:17:41,550 Speaking Your Brand podcast having over 400 431 00:17:41,550 --> 00:17:43,270 episodes is that when someone finds the 432 00:17:43,270 --> 00:17:45,830 podcast, they have to go and find the 433 00:17:45,830 --> 00:17:48,030 episodes that they are looking for. 434 00:17:48,030 --> 00:17:49,870 So whether it's about speaking fees or 435 00:17:49,870 --> 00:17:53,910 speaking proposals or confidence or their 436 00:17:53,910 --> 00:17:56,390 signature talk or figuring out their idea, 437 00:17:56,470 --> 00:17:58,190 they have certain questions in their mind. 438 00:17:58,190 --> 00:17:59,670 But then they have to figure out, 439 00:17:59,710 --> 00:18:01,150 out of all those episodes, 440 00:18:01,150 --> 00:18:02,950 where to get the answer. 441 00:18:03,230 --> 00:18:04,990 The other challenge is that because I've been 442 00:18:04,990 --> 00:18:06,510 doing this podcast for so long, 443 00:18:06,510 --> 00:18:07,950 I feel like I've just talked about 444 00:18:07,950 --> 00:18:10,430 storytelling or I just talk about nerves and 445 00:18:10,430 --> 00:18:11,910 confidence, but it's been a year, 446 00:18:11,910 --> 00:18:13,830 or sometimes it's been two years since I've 447 00:18:13,870 --> 00:18:15,230 addressed that topic directly. 448 00:18:15,230 --> 00:18:18,030 So again, people who come to the podcast now 449 00:18:18,350 --> 00:18:20,270 may not find those episodes. 450 00:18:20,270 --> 00:18:22,030 That's the way I created the Confidence 451 00:18:22,030 --> 00:18:24,960 Speaker podcast, because it's short episodes 452 00:18:25,120 --> 00:18:27,480 that are about a specific question. 453 00:18:27,520 --> 00:18:29,280 The Confident Speaker podcast has been 454 00:18:29,280 --> 00:18:31,880 trained on all of my Speaking Your Brand solo 455 00:18:31,880 --> 00:18:34,480 podcast episodes, and on the Speaking Your 456 00:18:34,480 --> 00:18:36,680 Brand IP and frameworks. 457 00:18:36,920 --> 00:18:40,520 Openai API ChatGPT writes the script, 458 00:18:40,720 --> 00:18:42,040 writes the show notes. 459 00:18:42,240 --> 00:18:45,280 I send it to 11 labs, which is a software 460 00:18:45,400 --> 00:18:47,720 where I have professionally cloned my voice 461 00:18:47,720 --> 00:18:49,480 based on my podcast audio. 462 00:18:50,200 --> 00:18:53,560 11 labs creates the the audio file. 463 00:18:53,560 --> 00:18:57,920 So my voice clone reading the script that was 464 00:18:57,920 --> 00:19:01,320 written by OpenAI and then it puts it all 465 00:19:01,360 --> 00:19:03,480 together, sends it to my podcast host, 466 00:19:03,480 --> 00:19:05,320 and then I will review it. 467 00:19:05,320 --> 00:19:06,360 So it's in draft mode, 468 00:19:06,360 --> 00:19:08,000 I review it, make sure everything is good, I 469 00:19:08,000 --> 00:19:09,880 listen to the audio and then I publish it. 470 00:19:10,400 --> 00:19:14,160 I want you to go listen to a few episodes and 471 00:19:14,280 --> 00:19:16,840 it is eerily good. 472 00:19:16,880 --> 00:19:19,440 Of course, there's a few places where if I, 473 00:19:19,440 --> 00:19:21,320 the human, were doing it, I would pause a 474 00:19:21,320 --> 00:19:23,410 little bit more or I would have a sometimes, 475 00:19:23,450 --> 00:19:24,890 you know, maybe a sentence or two runs 476 00:19:24,890 --> 00:19:27,090 together a little bit tighter than I would do 477 00:19:27,090 --> 00:19:29,370 it, but it really does sound like me. 478 00:19:29,450 --> 00:19:32,290 So now these are on demand podcast episodes 479 00:19:32,290 --> 00:19:35,370 that I, human Carol, don't have to spend time 480 00:19:35,370 --> 00:19:39,650 creating, but I'm providing so much value to 481 00:19:39,690 --> 00:19:41,290 the people who are finding that because they 482 00:19:41,290 --> 00:19:42,810 can get their answer quickly, 483 00:19:42,810 --> 00:19:45,450 and not just a generic ChatGPT answer, 484 00:19:45,530 --> 00:19:49,170 but an answer based on my years of experience 485 00:19:49,170 --> 00:19:51,810 in public, speaking on TV and working with 486 00:19:51,810 --> 00:19:54,370 clients. The other thing you can do is that 487 00:19:54,370 --> 00:19:56,250 if you are looking at the Confident Speaker 488 00:19:56,250 --> 00:19:59,290 podcast and you don't find an episode that is 489 00:19:59,290 --> 00:20:01,090 related to the question that you have, 490 00:20:01,210 --> 00:20:05,850 you can send an email to On Demand at 491 00:20:05,850 --> 00:20:07,570 Speaking your Brand. Com again, 492 00:20:07,570 --> 00:20:09,930 that's on demand all together as speaking 493 00:20:09,930 --> 00:20:12,130 your brand. Com send the question that you 494 00:20:12,130 --> 00:20:14,570 have like what is a signature talk. 495 00:20:14,570 --> 00:20:16,530 Or how should I structure my signature talk 496 00:20:16,530 --> 00:20:18,210 or how much should I charge to speak. 497 00:20:18,210 --> 00:20:19,690 Whatever your question is. 498 00:20:20,100 --> 00:20:24,300 And it will generate an audio of my voice 499 00:20:24,300 --> 00:20:27,100 clone, giving you my advice, 500 00:20:27,100 --> 00:20:29,020 giving you my answer again, 501 00:20:29,020 --> 00:20:30,900 trained on all of my speaking your brand 502 00:20:30,900 --> 00:20:32,980 content. So that is a way that I'm 503 00:20:33,100 --> 00:20:35,820 personalizing something and doing something 504 00:20:35,820 --> 00:20:38,340 that's exciting that has never been possible 505 00:20:38,380 --> 00:20:41,100 before. Let me give you a recap again of 506 00:20:41,100 --> 00:20:43,380 those four questions to think about. 507 00:20:43,620 --> 00:20:46,180 What useful thing you do is no longer 508 00:20:46,180 --> 00:20:49,660 valuable. What impossible thing can you do 509 00:20:49,660 --> 00:20:53,100 now? What can you move to a wider market or 510 00:20:53,100 --> 00:20:54,300 democratize? 511 00:20:54,500 --> 00:20:57,420 And what can you upmarket or personalise? 512 00:20:57,700 --> 00:21:00,900 This is why I'm so excited about my Automate 513 00:21:00,900 --> 00:21:04,100 and Amplify with AI live online program, 514 00:21:04,100 --> 00:21:07,060 because I'm going to help you assess those 515 00:21:07,060 --> 00:21:09,460 four questions for your business. 516 00:21:09,620 --> 00:21:11,740 I want you to get out of the expert trap of 517 00:21:11,740 --> 00:21:14,060 doing a bunch of admin tasks of the content 518 00:21:14,060 --> 00:21:15,620 creation hamster wheel. 519 00:21:15,740 --> 00:21:18,390 I want you to do the human work and let AI in 520 00:21:18,390 --> 00:21:20,790 there. Robots do the computer work. 521 00:21:20,830 --> 00:21:22,870 You're going to get my automation workflows. 522 00:21:22,870 --> 00:21:24,430 The ones that I'm using right now. 523 00:21:24,430 --> 00:21:25,470 These are not old. 524 00:21:25,590 --> 00:21:28,030 And every week I'm going to share with you 525 00:21:28,030 --> 00:21:29,350 what I'm building right now. 526 00:21:29,430 --> 00:21:31,030 And I'm going to show you and teach you 527 00:21:31,030 --> 00:21:32,870 exactly how to do this yourself. 528 00:21:32,950 --> 00:21:34,790 And I'm going to answer all of your questions 529 00:21:34,790 --> 00:21:35,830 along the way. 530 00:21:36,190 --> 00:21:37,870 I really want to save you time, 531 00:21:37,870 --> 00:21:40,430 to free you up for the other activities that 532 00:21:40,430 --> 00:21:41,630 you want to be doing. 533 00:21:41,630 --> 00:21:43,510 So again, you can get all the information and 534 00:21:43,510 --> 00:21:47,030 apply at speaking your brand AI. 535 00:21:47,350 --> 00:21:50,590 Again, that's speaking your brand AI. 536 00:21:50,750 --> 00:21:52,750 And the next episode I'm going to share with 537 00:21:52,750 --> 00:21:55,870 you more specifics about how I'm using AI to 538 00:21:55,910 --> 00:21:58,390 power my business in operations, 539 00:21:58,390 --> 00:22:00,470 marketing, and revenue. 540 00:22:00,550 --> 00:22:02,430 So if you don't already follow the Speaking 541 00:22:02,430 --> 00:22:04,790 Your Brand podcast, make sure to hit Follow 542 00:22:04,790 --> 00:22:08,310 in Apple Podcast or Spotify and share this 543 00:22:08,310 --> 00:22:10,710 episode with a friend or colleague. 544 00:22:10,710 --> 00:22:12,830 Until next time, thanks for listening.