The Story of Scale

Every visionary hits the same wall. The ideas keep coming. The team keeps flinching. The business stops growing.

In Part 2 of the Healthy How series, Harris and Chad sit down with Shane McKenzie — Istoria COO and author of The Healthy How — for the one thing most visionaries never learn: how to hand the wow to a team without watching them how it to death.

Along the way: the day Shane's team told him he was a cancer to the culture, the folder he still carries fifteen years later, why leverage is not leadership, and the three things every visionary needs to hear from the person who has spent a career supporting them.

In this episode:

  • Why unhealthy how suffocates vision and healthy how brings it to life
  • The magic-trick metaphor for wow and how
  • Leverage is not leadership — the day the title stops covering for you
  • The red pen moment and the folder Shane still carries fifteen years later
  • The first responsibility of leadership: define reality

Grab Start With Wow and The Healthy How together at startwithwow.com.

Follow along on Instagram: Harris @harrisiii, Chad @chadwick.cannon, Shane @wshanemckenzie, Istoria @istoria_collective.

More at istoria.com/scale.

What is The Story of Scale?

Most business owners hit a ceiling and have no idea why.

The Story of Scale is a conversation between Harris III, a creative entrepreneur who has built businesses across entertainment, events, and coaching, and Chad Cannon, a business growth strategist who has helped companies scale from seven figures into the mid-eight figures. They've been friends for almost 20 years. One is driven by story. The other by numbers. That tension is the whole point.

This isn't for Fortune 500 executives. It's for the founder stuck between $300K and $10M who knows they're capable of more but can't figure out what's in the way. Expect honest conversations, practical frameworks, and stories that make you realize you're not alone.

New episodes every other week.

A production of Istoria Studio. Visit istoria.com/scale for more.