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When your message is seen and heard by the right people, it will grow your business
Jessica Rhodes is the Founder of Interview Connections, a pioneering podcast guest booking agency, author, and podcaster. She wanted to build a life she wanted and she left a successful career in the non-profit to become a stay-at-home mom. Jessica has built Interview Connections into a nearly seven-figure business and has now booked over 30,000 podcast interviews for more than 800 clients.
Podcast guesting is a human-to-human relationship-building strategy, where entrepreneurs show up authentically and with presence, making a genuine connection with podcast hosts. Podcast guesting for online entrepreneurs is very important, especially for women entrepreneurs who want to expand their networks, build thought leadership, and attract ideal clients. She discusses how podcast guesting can help businesses gain visibility, make connections, and drive sales.
Jessica initially worked with podcast hosts to book guests but later shifted to focusing on helping entrepreneurs become successful podcast guests due to demand. She stresses the importance of being mindful and present during podcast interviews, having good preparation, and taking action rather than waiting for everything to be perfect. You will fall in love with your voice with time!
Women need to stop over-preparing and start taking action in sharing their message. It is important to see how men take immediate action while women often wait until they feel fully qualified. It is time to take action, be visible, and embrace the messiness of the journey!
Snow Notes:
▶️ Jessica started working on podcasts as a stay-at-home mom: her dad was her first client. 04:19
👩💼 Jessica's background was in sales: helping entrepreneurs do it in a way that builds their business. 7:14
📘 She wrote a book called: Interview Connections - How to Rock the Podcast from Both Sides of the Mic. 10:09
🎙️ The number one thing is human-to-human relationships: have a really present conversation. 12:44
🤓 Jessica leads a free podcast guesting masterclass almost every month: set a goal, know your audience, have good topics, and go get interviewed. 16:22
💸 Everyone can do it: you spend the time or you spend the money to have someone do it for you. 20:37
🎯 How to repurpose your podcast interviews as a guest, since they are being produced for you. 25:45
😍 Strategy for search engine optimization: hosts will put it up on their website and put a link back to your website. 28:37
⚠️ It's not about getting on one big podcast; It's about consistency. 31:13
Links:
Snow Notes:
▶️ Jessica started working on podcasts as a stay-at-home mom: her dad was her first client. 04:19
👩💼 Jessica's background was in sales: helping entrepreneurs do it in a way that builds their business. 7:14
📘 She wrote a book called: Interview Connections - How to Rock the Podcast from Both Sides of the Mic. 10:09
🎙️ The number one thing is human-to-human relationships: have a really present conversation. 12:44
🤓 Jessica leads a free podcast guesting masterclass almost every month: set a goal, know your audience, have good topics, and go get interviewed. 16:22
💸 Everyone can do it: you spend the time or you spend the money to have someone do it for you. 20:37
🎯 How to repurpose your podcast interviews as a guest, since they are being produced for you. 25:45
😍 Strategy for search engine optimization: hosts will put it up on their website and put a link back to your website. 28:37
⚠️ It's not about getting on one big podcast; It's about consistency. 31:13
Links:
Master Class: www.interviewconnections.com
Connect with Jessica: www.linkedin.com/in/jessica-rhodes-9a291020
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-Connect with Adrienne: www.sheleadsmedia.com
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Creators and Guests
What is She Leads®: The Podcast for Women Entrepreneurs Building to $1 Million and Beyond?
The go-to podcast for women entrepreneurs scaling to $1 million and beyond while building lasting wealth — real talk, no fluff.
Each week, host Adrienne Garland goes deep with bold women entrepreneurs, executives, and leaders across the globe — stripping away the sugar-coating to get at what actually matters for driven women growing their businesses for profit and impact. Adrienne is a Professor at NYU and Rice University, an entrepreneur and advisor, an MBA grad, and that bold business friend who asks the questions other women in business podcasts shy away from.
Topics covered: scaling to seven figures and why it matters for women and the world, funding women-owned businesses, amplifying your voice and visibility, building high-value networks, leadership, designing entrepreneurial ecosystems that benefit humanity, the importance of financial acumen and literacy, and wealth building strategies
Less than 2% of women-owned businesses scale beyond seven figures.
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