Bootstrapping Niice to 100,000 users

In this episode I speak to Chris Armstrong, designer and founder. Chris started Niice as a side project 5 years ago. It's now a SaaS app with 100K+ users. We talk about launching at 2.30 in the morning, how he figured out who his target audience was and learning how to talk about his product in a way that would appeal to them.

Show Notes

• Niice
• Chris on Twitter

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A transparent account of bootstrapping an insurance business as a solo founder.