Why are modern bikes so expensive?

Why are bikes so expensive? In this episode, Factor's Rob Gitelis speaks openly, providing an insight deep into the world of premium bicycle manufacturing and breaking down the costs of making a modern high-end bike. More broadly, Gitelis talks us through some of the inner workings of the manufacturing facilities brands employ, staffing models and transient workforces, and his fears that a repeat of the Covid boom and bust is just around the corner.

What is Geek Warning?

Welcome to Geek Warning, a podcast focused on how bikes work and how to make them better. Hosted by Dave Rome, Ronan Mc Laughlin and Brad Copeland, this weekly show is your fix for tech geekitude, covering the latest tech news, industry trends, and whatever else is on our minds.

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