Bootstrapper's Paradise

Description
In this episode of the Product Launch Podcast powered by NxtStep, we talk with Jake from Pareto PPC about the importance of being data-driven in your marketing approach.  Learn more from a marketing expert about what you can do to market your product effectively.
Show notes
00:30 - Jake’s background and the Pareto story
02:00 - The importance of being data-driven
04:50 - How to know if you have the right data
08:00 - Finding product/market fit
12:30 - The cyclical nature of CPC
14:00 - The advantages of targeting a niche
15:00 - “The more general you are the weaker your value proposition will be.”
Product Resources

Podcasts
Digital Analytics Power Hour

Slack groups
Measure

Google suite
Google Apps Script

Getting in touch with Jake

Email - jake@paretoppc.com
LinkedIn

Show Notes

Description
In this episode of the Product Launch Podcast powered by NxtStep, we talk with Jake from Pareto PPC about the importance of being data-driven in your marketing approach.  Learn more from a marketing expert about what you can do to market your product effectively.

Show notes

00:30 - Jake’s background and the Pareto story

02:00 - The importance of being data-driven

04:50 - How to know if you have the right data

08:00 - Finding product/market fit

12:30 - The cyclical nature of CPC

14:00 - The advantages of targeting a niche

15:00 - “The more general you are the weaker your value proposition will be.”

Product Resources

Getting in touch with Jake


Free Email Course - https://bootstrappersparadise.com/course

Private Coaching - https://bootstrappersparadise.com/coaching

Bootstrapper's Paradise - https://bootstrappersparadise.com/

What is Bootstrapper's Paradise?

Quick, actionable episodes for aspiring SaaS founders who want to build on their own terms. No fluff, no theory, just real strategies from a serial bootstrapper who's done it multiple times.