The Conduit

There are two common scenarios that we see among B2B SaaS companies who look for a fractional CMO. One, they can afford a team for execution or a full-time CMO, but not both. And two, their executive team, often including their CMO, wants an outside perspective to understand additional opportunities for growth.

In this episode, we'll take a look at our fractional CMO service for companies that meet that criteria. First we'll lay out how our service is different than other market offerings. And then we'll walk you through the details of the service. Plus, you'll see an in-depth example of the monthly score cards that we use to help our clients benchmark and improve their results.

Show Notes

Check out the scorecard from this episode at our website: https://www.poweredbysearch.com/blog/fractional-cmo-for-b2b-saas/

There are two common scenarios that we see among B2B SaaS companies who look for a fractional CMO. One, they can afford a team for execution or a full-time CMO, but not both. And two,  their executive team often, including their CMO wants an outside perspective to understand additional opportunities for growth.

Now recently we've begun offering the service equivalent of a fractional CMO for B2B SaaS. We crafted it specifically for companies that want to increase growth. And have the following qualities or characteristics. One, their in-house staff are consumed with day-to-day marketing operations. They feel that they're lacking the expert level guidance that would help them achieve more. Marketing feels tactical rather than being strategic and holistic.

Number two. They have a minimum of three marketing team members who can handle execution. And number three. They're doing $10 million plus ARR  with an annual contract value of $25,000 and upwards.

In this episode, we'll take a look at our fractional CMO service for companies that meet that criteria. First we'll lay out how our service is different than other market offerings. And then we'll walk you through the details of the service. Plus, you'll see an in-depth example of the monthly score cards that we use to help our clients benchmark and improve their results.

===

SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. 

If you enjoyed this episode, you can do the following things right away: 
  1. Claim your Free SaaS Scale Session. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast.
  2. If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.
  3. If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.
  4. If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

What is The Conduit?

Get all the audio content from Powered by Search in a single subscription. If you love shows like SaaS Marketing Bites, Inflection Point and Insider Marketing, you should subscribe so you don't miss anything. The Conduit will also include audio that we won't publish anywhere else like masterclass recordings, expert Q&As and more.